Wix.com (NASDAQ:WIX) Director Ron Gutler Sells 5,718 Shares of Stock

Wix.com Ltd. (NASDAQ:WIX) Director Ron Gutler sold 5,718 shares of Wix.com stock in a transaction dated Thursday, August 27th. The stock was sold at an average price of $85.42, for a total value of $488,431.56. Following the completion of the transaction, the director directly owned 15,631 shares of the company’s stock, valued at approximately $1,335,200.02. This trade represents a 26.78% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is accessible through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Wix.com Price Performance

Shares of Wix.com stock opened at $88.25 on Tuesday. The stock’s 50-day moving average is $60.57 and its 200 day moving average is $66.46. Wix.com Ltd. has a one year low of $40.16 and a one year high of $190.93. The firm has a market cap of $5.15 billion, a price-to-earnings ratio of -24.93, a PEG ratio of 41.65 and a beta of 0.90.

Wix.com (NASDAQ:WIX) last issued its earnings results on Tuesday, August 4th. The information services provider reported $1.39 earnings per share for the quarter, topping analysts’ consensus estimates of $1.13 by $0.26. The business had revenue of $563.06 million during the quarter, compared to the consensus estimate of $552.56 million. Wix.com had a negative return on equity of 1.61% and a negative net margin of 8.19%.The firm’s revenue for the quarter was up 14.9% on a year-over-year basis. During the same period in the previous year, the company posted $2.28 earnings per share. On average, sell-side analysts expect that Wix.com Ltd. will post 0.24 EPS for the current fiscal year.

More Wix.com News

Here are the key news stories impacting Wix.com this week:

• Positive Sentiment: Investor commentary highlighted Wix’s reported repurchase of approximately 24% of its shares in one quarter, which could support earnings per share and signal management confidence. Discussion also pointed to the stock’s recent recovery and a prior “Sector Outperform” rating from Scotiabank. Wix.com Stock Opinions on Share Buybacks and Market Performance
• Positive Sentiment: A report argued that Google’s artificial-intelligence developments may give Wix additional tools to compete in the changing website-building and “vibe coding” market, offering a potential counterpoint to concerns about AI disruption. AI Was Supposed to Kill Wix. Google Just Gave It a Way to Fight Back
• Neutral Sentiment: Multiple law firms reiterated that September 22, 2026 is the deadline for investors who purchased Wix securities between February 19, 2025 and May 12, 2026 to seek lead-plaintiff status. The announcements do not represent new lawsuits or rulings, but they keep litigation risk visible to investors. Wix Shareholder Lawsuit Deadline Alert
• Negative Sentiment: The proposed class action alleges that Wix and certain executives overstated the competitiveness of its AI products, AI demand, product innovation and Base44 momentum, while also understating competitive and financial risks. The litigation follows the reported 27% share-price decline after the company’s first-quarter 2026 results. These are allegations, not established findings. Wix Faces Securities Class Action
• Negative Sentiment: Director Ron Gutler sold 5,718 shares worth about $488,000, reducing his direct holdings by roughly 27%. The sale was made under a pre-arranged Rule 10b5-1 plan, which lessens its signaling value, although the broader absence of reported insider purchases may weigh on sentiment. Wix Director Form 4 Filing

Wall Street Analyst Weigh In

Several brokerages recently issued reports on WIX. Oppenheimer cut their target price on shares of Wix.com from $115.00 to $85.00 and set an “outperform” rating on the stock in a research note on Thursday, May 14th. JPMorgan Chase & Co. dropped their price objective on shares of Wix.com from $86.00 to $62.00 and set an “underweight” rating on the stock in a report on Thursday, June 18th. Raymond James Financial cut shares of Wix.com from a “strong-buy” rating to an “outperform” rating and cut their price objective for the stock from $75.00 to $70.00 in a research report on Thursday, July 30th. Cantor Fitzgerald raised their target price on Wix.com from $65.00 to $80.00 and gave the company an “overweight” rating in a research note on Wednesday, August 5th. Finally, Barclays decreased their target price on Wix.com from $155.00 to $100.00 and set an “overweight” rating for the company in a research report on Thursday, May 14th. Eleven research analysts have rated the stock with a Buy rating, ten have issued a Hold rating and two have given a Sell rating to the stock. Based on data from MarketBeat.com, the stock currently has an average rating of “Hold” and an average target price of $90.57.

Institutional Inflows and Outflows

Several institutional investors have recently bought and sold shares of the business. Farther Finance Advisors LLC grew its holdings in shares of Wix.com by 122.2% during the fourth quarter. Farther Finance Advisors LLC now owns 240 shares of the information services provider’s stock valued at $25,000 after buying an additional 132 shares during the last quarter. TD Private Client Wealth LLC raised its holdings in shares of Wix.com by 18.7% in the 4th quarter. TD Private Client Wealth LLC now owns 940 shares of the information services provider’s stock worth $98,000 after acquiring an additional 148 shares during the last quarter. Cerity Partners LLC lifted its position in Wix.com by 13.4% in the 2nd quarter. Cerity Partners LLC now owns 1,484 shares of the information services provider’s stock valued at $235,000 after acquiring an additional 175 shares in the last quarter. Dark Forest Capital Management LP boosted its stake in Wix.com by 9.8% during the 3rd quarter. Dark Forest Capital Management LP now owns 2,062 shares of the information services provider’s stock valued at $366,000 after purchasing an additional 184 shares during the last quarter. Finally, Oppenheimer & Co. Inc. increased its holdings in Wix.com by 1.7% during the 4th quarter. Oppenheimer & Co. Inc. now owns 11,013 shares of the information services provider’s stock worth $1,144,000 after purchasing an additional 188 shares in the last quarter. Institutional investors and hedge funds own 81.52% of the company’s stock.

Wix.com Company Profile

Wix.com Ltd. operates a cloud-based platform that enables individuals and businesses to create, manage and develop professional web presences through an intuitive drag-and-drop interface. The company’s software-as-a-service model provides hosting, customizable templates and a range of design tools, eliminating the need for coding expertise. Users can choose from a variety of premium plans to access custom domains, enhanced storage, and advanced performance features tailored to personal projects, small businesses and online storefronts.

Beyond its core website builder, Wix offers a suite of complementary services designed to support digital growth and marketing.