Wix.com (NASDAQ:WIX) Insider Purchases $19,164.80 in Stock

Wix.com Ltd. (NASDAQ:WIX) insider Yaniv Even-Haim purchased 320 shares of the stock in a transaction that occurred on Monday, August 31st. The stock was bought at an average cost of $59.89 per share, with a total value of $19,164.80. Following the acquisition, the insider owned 138,087 shares of the company’s stock, valued at $8,270,030.43. This represents a 0.23% increase in their ownership of the stock. The acquisition was disclosed in a document filed with the SEC, which is available at the SEC website.

Wix.com Stock Up 0.5%

NASDAQ:WIX traded up $0.48 during trading hours on Wednesday, hitting $88.86. 318,654 shares of the stock were exchanged, compared to its average volume of 2,171,313. The company’s 50 day moving average is $61.53 and its two-hundred day moving average is $66.58. Wix.com Ltd. has a twelve month low of $40.16 and a twelve month high of $190.93. The company has a market capitalization of $5.18 billion, a P/E ratio of -25.10, a price-to-earnings-growth ratio of 41.95 and a beta of 1.02.

Wix.com (NASDAQ:WIX) last released its earnings results on Tuesday, August 4th. The information services provider reported $1.39 EPS for the quarter, beating the consensus estimate of $1.13 by $0.26. The company had revenue of $563.06 million during the quarter, compared to analysts’ expectations of $552.56 million. Wix.com had a negative return on equity of 1.61% and a negative net margin of 8.19%.The business’s revenue for the quarter was up 14.9% on a year-over-year basis. During the same period last year, the firm earned $2.28 EPS. On average, equities research analysts expect that Wix.com Ltd. will post 0.24 EPS for the current year.

Hedge Funds Weigh In On Wix.com

A number of hedge funds and other institutional investors have recently added to or reduced their stakes in the stock. California State Teachers Retirement System grew its position in shares of Wix.com by 2,918.9% during the 2nd quarter. California State Teachers Retirement System now owns 1,788,485 shares of the information services provider’s stock worth $81,144,000 after buying an additional 1,729,242 shares during the period. Readystate Asset Management LP acquired a new stake in shares of Wix.com in the 2nd quarter valued at approximately $485,000. Headlands Technologies LLC bought a new position in Wix.com during the 2nd quarter worth approximately $475,000. Quantitative Investment Management LLC acquired a new position in Wix.com during the second quarter valued at approximately $605,000. Finally, Public Employees Retirement System of Ohio acquired a new position in Wix.com during the second quarter valued at approximately $2,232,000. Institutional investors own 81.52% of the company’s stock.

Key Headlines Impacting Wix.com

Here are the key news stories impacting Wix.com this week:

• Positive Sentiment: AI partnership offers a competitive counterpoint. A report says Wix is bringing “Harmony” to Google Gemini, potentially giving users more integrated AI-powered website creation tools. The development may help Wix compete in the emerging “vibe coding” market and reduce concerns that AI will disrupt its core business. However, the article questions whether the opportunity is already reflected in the stock’s valuation. Wix.com Brings Harmony to Gemini
• Neutral Sentiment: Class-action deadline remains September 22. Several law firms reminded investors who purchased WIX securities between February 19, 2025, and May 12, 2026, of the deadline to seek lead-plaintiff status. These notices largely repeat existing information rather than announce a new ruling, but they keep litigation risk in focus. Kaplan Fox Wix Investor Deadline Notice
• Negative Sentiment: Securities litigation adds overhang. A class action has been filed against Wix and certain officers, alleging that the company overstated the competitiveness of its AI products, AI demand, product innovation and Base44 momentum while understating business risks. The case follows a reported 27% decline after Wix’s first-quarter 2026 results. The allegations have not been proven. Pomerantz Wix Class Action Filing
• Negative Sentiment: Director reduces holdings. Director Ron Gutler sold 5,718 shares for approximately $488,000, cutting his direct position by about 27%. The transaction occurred under a pre-arranged Rule 10b5-1 plan, which limits its significance, but the absence of reported insider purchases may still weigh on sentiment. Wix Director SEC Form 4 Filing

Wall Street Analyst Weigh In

A number of research analysts have issued reports on WIX shares. Wells Fargo & Company upped their target price on shares of Wix.com from $46.00 to $64.00 and gave the company an “equal weight” rating in a research report on Wednesday, August 5th. Royal Bank Of Canada boosted their price target on shares of Wix.com from $45.00 to $60.00 and gave the stock a “sector perform” rating in a research note on Wednesday, August 5th. Scotiabank restated an “outperform” rating on shares of Wix.com in a report on Tuesday, June 9th. Cantor Fitzgerald raised their price objective on shares of Wix.com from $65.00 to $80.00 and gave the company an “overweight” rating in a research note on Wednesday, August 5th. Finally, UBS Group set a $75.00 target price on shares of Wix.com in a report on Wednesday, August 5th. Eleven investment analysts have rated the stock with a Buy rating, ten have given a Hold rating and two have assigned a Sell rating to the stock. According to data from MarketBeat.com, Wix.com currently has a consensus rating of “Hold” and a consensus target price of $90.57.

Wix.com Company Profile

Wix.com Ltd. operates a cloud-based platform that enables individuals and businesses to create, manage and develop professional web presences through an intuitive drag-and-drop interface. The company’s software-as-a-service model provides hosting, customizable templates and a range of design tools, eliminating the need for coding expertise. Users can choose from a variety of premium plans to access custom domains, enhanced storage, and advanced performance features tailored to personal projects, small businesses and online storefronts.

Beyond its core website builder, Wix offers a suite of complementary services designed to support digital growth and marketing.