Insider Selling: Reformation (NYSE:REF) Director Sells $841,157.10 in Stock

Posted by Patrick Bannon on Sep 3rd, 2026

Reformation Inc. (NYSE:REF – Get Free Report) Director Yael Aflalo sold 60,298 shares of the firm’s stock in a transaction dated Tuesday, September 1st. The shares were sold at an average price of $13.95, for a total value of $841,157.10. Following the sale, the director owned 11,665,505 shares in the company, valued at approximately $162,733,794.75. The trade was a 0.51% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available at this hyperlink.

Yael Aflalo also recently made the following trade(s):

On Wednesday, July 29th, Yael Aflalo sold 1,204,029 shares of Reformation stock. The stock was sold at an average price of $13.95, for a total value of $16,796,204.55.

Reformation Stock Performance

NYSE REF traded down $0.37 on Thursday, reaching $13.76. The company had a trading volume of 257,835 shares, compared to its average volume of 449,809. Reformation Inc. has a 1 year low of $12.83 and a 1 year high of $17.26.

Analyst Ratings Changes

A number of equities research analysts recently weighed in on the stock. Robert W. Baird began coverage on shares of Reformation in a report on Monday, August 24th. They set an “outperform” rating and a $19.00 price target for the company. Citigroup began coverage on shares of Reformation in a report on Monday, August 24th. They issued a “buy” rating and a $20.00 price objective on the stock. Zacks Research upgraded Reformation to a “hold” rating in a research note on Tuesday, August 25th. Royal Bank Of Canada assumed coverage on shares of Reformation in a research note on Monday, August 24th. They issued an “outperform” rating and a $18.00 price target for the company. Finally, Wall Street Zen raised shares of Reformation to a “hold” rating in a report on Saturday, August 8th. Eight equities research analysts have rated the stock with a Buy rating and two have issued a Hold rating to the stock. According to MarketBeat.com, the stock presently has a consensus rating of “Moderate Buy” and an average target price of $19.25.

Check Out Our Latest Stock Analysis on Reformation