Ituran Location and Control (NASDAQ:ITRN – Get Free Report) and Harmonic (NASDAQ:HLIT – Get Free Report) are both small-cap technology companies, but which is the better business? We will contrast the two companies based on the strength of their profitability, dividends, institutional ownership, valuation, earnings, analyst recommendations and risk.
Earnings & Valuation
This table compares Ituran Location and Control and Harmonic”s gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Ituran Location and Control | $393.23 million | 2.62 | $57.97 million | $3.24 | 15.97 |
| Harmonic | $443.88 million | 2.89 | -$43.31 million | ($0.42) | -28.05 |
Profitability
This table compares Ituran Location and Control and Harmonic’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Ituran Location and Control | 16.28% | 29.03% | 16.29% |
| Harmonic | -8.50% | 10.91% | 5.98% |
Insider and Institutional Ownership
94.8% of Ituran Location and Control shares are owned by institutional investors. Comparatively, 99.4% of Harmonic shares are owned by institutional investors. 0.0% of Ituran Location and Control shares are owned by company insiders. Comparatively, 1.7% of Harmonic shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.
Risk & Volatility
Ituran Location and Control has a beta of 0.78, meaning that its share price is 22% less volatile than the S&P 500. Comparatively, Harmonic has a beta of 1.32, meaning that its share price is 32% more volatile than the S&P 500.
Analyst Recommendations
This is a summary of recent ratings and recommmendations for Ituran Location and Control and Harmonic, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Ituran Location and Control | 0 | 1 | 4 | 0 | 2.80 |
| Harmonic | 1 | 3 | 3 | 0 | 2.29 |
Ituran Location and Control presently has a consensus target price of $60.67, indicating a potential upside of 17.25%. Harmonic has a consensus target price of $17.50, indicating a potential upside of 48.56%. Given Harmonic’s higher possible upside, analysts clearly believe Harmonic is more favorable than Ituran Location and Control.
Summary
Ituran Location and Control beats Harmonic on 8 of the 14 factors compared between the two stocks.
About Ituran Location and Control
Ituran Location and Control Ltd., together with its subsidiaries, provides location based telematics services and machine-to-machine telematics products. It operates through two segments, Telematics Services and Telematics Products. The Telematics services segment offers stolen vehicle recovery and tracking services, which enables to locate, track, and recover stolen vehicles for its subscribers; fleet management services that enable corporate and individual customers to track and manage their vehicles in real time; and locator services that allow customers to protect valuable merchandise and equipment. This segment also delivers on-demand navigation guidance, information, and assistance, including the provision of traffic reports and directions, as well as information on the location of gas stations, car repair shops, post offices, hospitals, and other facilities; and Connected Car, a service platform that includes a back-office application, a telematics device installed in the vehicle, mobile apps for IOS and Android users, and interface using the car infotainment screen, as well as usage based insurance and auto financing services. This segment serves insurance companies and agents, car manufacturers, dealers and importers, cooperative sales channels, and private subscribers. The Telematics Products segment offers Base Site, a radio receiver that includes a processor and a data computation unit to collect and send data to and from transponders, and to control centers; Control Center, a center consisting of software used to collect data from various base sites, conduct location calculations, and transmit location data to various customers and law enforcement agencies; navigation and tracking devices installed in vehicles; and SMART, a portable transmitter installed in vehicles that sends a signal to the base site enabling the location of vehicles, equipment, or an individual. The company was incorporated in 1994 and is headquartered in Azor, Israel.
About Harmonic
Harmonic Inc., together with its subsidiaries, provides broadband solutions worldwide. The company operates through Broadband and Video segments. The Broadband segment sells broadband access solutions and related services, including cOS software-based broadband access solutions to broadband operators; and cOS central cloud services, a subscription service for cOS customers. The Video segment sells video processing, production, and playout solutions and services to cable operators, and satellite and telco Pay-TV service providers, as well as to broadcast and media, including streaming media companies. Its video processing appliance solutions include network management and application software, and hardware products, such as encoders, video servers, high-density stream processing systems, and edge processors. This segment also provides VOS360 SaaS platform that provides both streaming and channel origination and distribution services; and software-as-a-service (SaaS) solutions, which enables the packaging and delivery of streaming services, including live streaming, VOD, catch-up TV, start-over TV, network-DVR and cloud-DVR services through HTTP streaming to various device along with dynamic and personal ad insertion. The company also provides technical support and professional services, such as maintenance and support, consulting, implementation, integration services, program management, technical design and planning, building and site preparation, integration and equipment installation, end-to-end system testing, and training, as well as SaaS-related support and deployment. It sells its products through its direct sales force, as well as through independent resellers and systems integrators. The company was incorporated in 1988 and is headquartered in San Jose, California.
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