29,200 Shares in Planet Fitness, Inc. $PLNT Purchased by VIRGINIA RETIREMENT SYSTEMS ET Al

VIRGINIA RETIREMENT SYSTEMS ET Al bought a new position in Planet Fitness, Inc. (NYSE:PLNT) in the 2nd quarter, according to the company in its most recent 13F filing with the SEC. The firm bought 29,200 shares of the company’s stock, valued at approximately $1,523,000.

A number of other hedge funds have also added to or reduced their stakes in the stock. California State Teachers Retirement System increased its position in shares of Planet Fitness by 4,900.2% during the second quarter. California State Teachers Retirement System now owns 4,754,461 shares of the company’s stock valued at $248,040,000 after buying an additional 4,659,376 shares during the period. Norges Bank bought a new position in shares of Planet Fitness in the fourth quarter valued at approximately $108,796,000. Assenagon Asset Management S.A. purchased a new position in Planet Fitness during the second quarter valued at approximately $44,399,000. Freestone Grove Partners LP grew its stake in Planet Fitness by 149.2% during the third quarter. Freestone Grove Partners LP now owns 527,634 shares of the company’s stock valued at $54,768,000 after acquiring an additional 315,941 shares in the last quarter. Finally, Montanova Capital LLC purchased a new position in Planet Fitness during the second quarter valued at approximately $11,473,000. Hedge funds and other institutional investors own 95.53% of the company’s stock.

Planet Fitness Trading Up 1.8%

PLNT stock opened at $50.86 on Friday. The company’s 50 day moving average is $52.41 and its 200 day moving average is $59.92. The stock has a market cap of $3.84 billion, a price-to-earnings ratio of 17.24, a price-to-earnings-growth ratio of 1.08 and a beta of 1.01. Planet Fitness, Inc. has a 1-year low of $37.03 and a 1-year high of $114.26.

Planet Fitness (NYSE:PLNT) last announced its earnings results on Thursday, August 6th. The company reported $0.88 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.85 by $0.03. Planet Fitness had a net margin of 16.88% and a negative return on equity of 59.46%. The business had revenue of $365.22 million during the quarter, compared to analyst estimates of $356.21 million. During the same period in the previous year, the business posted $0.86 earnings per share. Planet Fitness’s revenue for the quarter was up 7.1% on a year-over-year basis. Planet Fitness has set its FY 2026 guidance at 3.254-3.254 EPS. As a group, sell-side analysts forecast that Planet Fitness, Inc. will post 3.21 EPS for the current fiscal year.

Key Planet Fitness News

Here are the key news stories impacting Planet Fitness this week:

• Neutral Sentiment: Multiple law firms publicized the same federal securities class action and urged investors to seek lead-plaintiff status by September 14, 2026. The notices generally cover investors who purchased Planet Fitness securities between November 6, 2025, and May 6, 2026, meaning the numerous releases appear largely duplicative rather than evidence of separate new lawsuits. Kaplan Fox class action announcement
• Negative Sentiment: The lawsuit alleges violations of Sections 10(b) and 20(a) of the Securities Exchange Act and SEC Rule 10b-5. Although the allegations have not been proven, the case creates potential legal costs, management distraction, and uncertainty regarding any eventual damages or settlement, which can weigh on investor sentiment. DJS Law Group lawsuit announcement
• Negative Sentiment: The unusually high volume of nearly identical alerts from Kaplan Fox, Bragar Eagel & Squire, Faruqi & Faruqi, Rosen, Pomerantz, Bernstein Liebhard, SBS, and other firms keeps the alleged securities-fraud claims prominent in the market through the deadline. This may increase near-term headline volatility even though the releases provide no new financial information. Kaplan Fox investor alert

Insider Buying and Selling at Planet Fitness

In related news, Director Stephen Spinelli, Jr. acquired 10,000 shares of the company’s stock in a transaction dated Monday, August 10th. The stock was bought at an average cost of $49.28 per share, with a total value of $492,800.00. Following the acquisition, the director owned 45,516 shares of the company’s stock, valued at approximately $2,243,028.48. The trade was a 28.16% increase in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through the SEC website. Company insiders own 0.90% of the company’s stock.

Analysts Set New Price Targets

Several analysts have issued reports on PLNT shares. Cantor Fitzgerald set a $62.00 target price on shares of Planet Fitness in a research note on Thursday, July 9th. Canaccord Genuity Group boosted their price target on shares of Planet Fitness from $80.00 to $82.00 and gave the company a “buy” rating in a research report on Monday, July 20th. Deutsche Bank Aktiengesellschaft reaffirmed a “hold” rating and issued a $55.00 price target on shares of Planet Fitness in a report on Wednesday, July 22nd. UBS Group reiterated a “buy” rating on shares of Planet Fitness in a research report on Monday, July 20th. Finally, Morgan Stanley lifted their price objective on Planet Fitness from $47.00 to $51.00 and gave the company an “equal weight” rating in a research note on Tuesday, August 18th. One research analyst has rated the stock with a Strong Buy rating, eleven have given a Buy rating, nine have given a Hold rating and one has assigned a Sell rating to the company’s stock. According to MarketBeat.com, Planet Fitness presently has an average rating of “Moderate Buy” and an average target price of $70.24.

About Planet Fitness

Planet Fitness, Inc (NYSE: PLNT) is a franchised fitness-center company that operates under the Planet Fitness brand. Its clubs provide access to cardiovascular and strength-training equipment, free weights, locker rooms, and other basic fitness amenities in a low-cost, welcoming environment designed to appeal to a broad range of consumers.

The company is known for its “Judgement Free Zone” concept, which emphasizes an approachable atmosphere for first-time, casual, and experienced gym users.