HubSpot (NYSE:HUBS) Trading Down 4.1% on Insider Selling

HubSpot, Inc. (NYSE:HUBS)’s share price was down 4.1% on Thursday following insider selling activity. The company traded as low as $228.22 and last traded at $226.7260. 754,675 shares changed hands during mid-day trading, a decline of 57% from the average session volume of 1,762,745 shares. The stock had previously closed at $236.46.

Specifically, Director Brian Halligan sold 8,500 shares of the stock in a transaction on Tuesday, September 15th. The stock was sold at an average price of $245.64, for a total transaction of $2,087,940.00. Following the sale, the director owned 68,000 shares of the company’s stock, valued at $16,703,520. This trade represents a 11.11% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available at the SEC website.

Analyst Ratings Changes

Several research analysts recently weighed in on the stock. Citigroup cut their target price on shares of HubSpot from $217.00 to $210.00 and set a “buy” rating for the company in a research note on Friday, August 7th. Stifel Nicolaus raised their price target on shares of HubSpot from $200.00 to $225.00 and gave the stock a “hold” rating in a research note on Friday, September 11th. Stephens downgraded shares of HubSpot from an “overweight” rating to a “hold” rating and set a $251.00 price target for the company. in a report on Thursday, August 6th. BMO Capital Markets lowered shares of HubSpot from an “outperform” rating to a “market perform” rating and cut their price objective for the company from $230.00 to $215.00 in a research report on Thursday, August 6th. Finally, Wall Street Zen downgraded shares of HubSpot from a “strong-buy” rating to a “buy” rating in a research note on Saturday, July 4th. Sixteen research analysts have rated the stock with a Buy rating, fifteen have issued a Hold rating and two have assigned a Sell rating to the company. Based on data from MarketBeat, HubSpot presently has a consensus rating of “Hold” and an average price target of $271.17.

More HubSpot News

Here are the key news stories impacting HubSpot this week:

• Positive Sentiment: UBS raised its price target to $290 and maintained a Buy rating. RBC, BTIG Research and Needham also reaffirmed positive ratings, with targets ranging from $250 to $300, indicating that several analysts see substantial upside if HubSpot’s growth initiatives gain traction.
• Positive Sentiment: HubSpot expanded its partnership with OpenAI, deepening the integration of ChatGPT with its CRM platform. The initiative could improve customer engagement, increase adoption among small and midsize businesses, and strengthen HubSpot’s position in AI-powered customer management. HubSpot and OpenAI deepen CRM and ChatGPT integration
• Positive Sentiment: The company unveiled Breeze Assistant, a self-updating Smart CRM and other AI-driven marketing tools at its investor and customer events. These products may support longer-term retention, automation and revenue growth, though their financial impact has not yet been demonstrated. HubSpot Analyst and Investor Day Transcript
• Neutral Sentiment: HubSpot also announced an integration with ChatGPT Ads, potentially enabling advertisers to connect CRM data with AI-powered campaigns. The opportunity is strategically significant, but investors are likely looking for evidence of customer adoption, bookings and margin benefits.
• Negative Sentiment: TD Cowen lowered its price target from $285 to $260 and shifted to Hold, while Stifel reiterated Hold amid top-line uncertainty. Cantor Fitzgerald maintained Neutral with a $200 target below the recent trading level. The mixed recommendations suggest concern that AI investments may take time to offset slowing or uncertain growth. Stifel reiterates Hold on HubSpot
• Negative Sentiment: Director Brian Halligan sold 8,500 shares for approximately $2.1 million, reducing his direct holdings by 11.11%. Although the sale may be unrelated to business prospects, it adds a negative insider-trading signal while HubSpot continues to command a relatively high earnings valuation.

HubSpot Stock Down 5.8%

The business’s fifty day moving average is $231.83 and its 200-day moving average is $223.94. The stock has a market capitalization of $10.78 billion, a PE ratio of 76.41, a P/E/G ratio of 2.48 and a beta of 1.18.

HubSpot (NYSE:HUBS) last announced its quarterly earnings results on Wednesday, August 5th. The software maker reported $3.26 earnings per share for the quarter, beating analysts’ consensus estimates of $3.02 by $0.24. The company had revenue of $911.74 million for the quarter, compared to analyst estimates of $898.31 million. HubSpot had a net margin of 4.26% and a return on equity of 8.66%. HubSpot’s revenue for the quarter was up 19.8% on a year-over-year basis. During the same quarter last year, the business earned $2.19 EPS. HubSpot has set its FY 2026 guidance at 13.230-13.310 EPS and its Q3 2026 guidance at 3.250-3.270 EPS. As a group, sell-side analysts anticipate that HubSpot, Inc. will post 4.56 EPS for the current fiscal year.

Institutional Trading of HubSpot

Institutional investors have recently modified their holdings of the company. BlackRock Inc. acquired a new position in HubSpot during the second quarter valued at approximately $631,386,000. Pictet Asset Management Holding SA boosted its position in HubSpot by 13.1% during the 1st quarter. Pictet Asset Management Holding SA now owns 2,188,191 shares of the software maker’s stock worth $533,993,000 after purchasing an additional 252,604 shares during the period. Geode Capital Management LLC increased its holdings in HubSpot by 1.5% in the 4th quarter. Geode Capital Management LLC now owns 971,712 shares of the software maker’s stock valued at $388,917,000 after purchasing an additional 14,159 shares in the last quarter. Arrowstreet Capital Limited Partnership raised its position in HubSpot by 352.1% in the first quarter. Arrowstreet Capital Limited Partnership now owns 903,559 shares of the software maker’s stock valued at $220,559,000 after purchasing an additional 703,706 shares during the period. Finally, Capital World Investors purchased a new stake in shares of HubSpot in the fourth quarter worth about $259,930,000. Hedge funds and other institutional investors own 90.39% of the company’s stock.

About HubSpot

HubSpot, Inc develops cloud-based customer relationship management (CRM) and marketing software for businesses. Its platform is designed to help organizations attract prospects, manage customer interactions, close sales and provide ongoing service through an integrated set of tools.

The company’s products include Marketing Hub, Sales Hub, Service Hub, Content Hub, Operations Hub and Commerce Hub. These offerings support marketing automation, sales engagement, customer support, content management, data integration, payments and other commercial activities.