Insider Buying: Baozun (NASDAQ:BZUN) CEO Buys $20,160.00 in Stock

Baozun Inc. (NASDAQ:BZUN) CEO Wenbin Qiu purchased 7,000 shares of the business’s stock in a transaction dated Friday, September 18th. The shares were acquired at an average price of $2.88 per share, for a total transaction of $20,160.00. Following the acquisition, the chief executive officer owned 1,659,872 shares of the company’s stock, valued at $4,780,431.36. This trade represents a 0.42% increase in their position. The purchase was disclosed in a document filed with the SEC, which is accessible through the SEC website.

Wenbin Qiu also recently made the following trade(s):

• On Monday, September 21st, Wenbin Qiu bought 6,900 shares of Baozun stock. The shares were bought at an average cost of $2.85 per share, with a total value of $19,665.00.
• On Wednesday, September 16th, Wenbin Qiu bought 7,300 shares of Baozun stock. The shares were bought at an average cost of $2.74 per share, for a total transaction of $20,002.00.
• On Thursday, September 17th, Wenbin Qiu purchased 7,100 shares of Baozun stock. The stock was bought at an average price of $2.84 per share, for a total transaction of $20,164.00.
• On Monday, September 14th, Wenbin Qiu purchased 7,300 shares of Baozun stock. The stock was bought at an average cost of $2.74 per share, with a total value of $20,002.00.

Baozun Price Performance

Baozun stock opened at $2.93 on Tuesday. The stock’s 50 day moving average is $2.80 and its 200 day moving average is $2.68. The firm has a market cap of $170.26 million, a P/E ratio of -8.88 and a beta of 0.51. Baozun Inc. has a one year low of $2.07 and a one year high of $4.55.

Baozun (NASDAQ:BZUN) last released its quarterly earnings results on Friday, August 14th. The technology company reported $0.19 earnings per share (EPS) for the quarter. The firm had revenue of $403.74 million during the quarter. Baozun had a negative net margin of 1.26% and a positive return on equity of 2.55%.

Institutional Inflows and Outflows

A number of large investors have recently made changes to their positions in BZUN. Northwestern Mutual Wealth Management Co. boosted its holdings in Baozun by 75,465,800.0% during the fourth quarter. Northwestern Mutual Wealth Management Co. now owns 754,659 shares of the technology company’s stock worth $2,007,000 after purchasing an additional 754,658 shares during the last quarter. Dimensional Fund Advisors LP increased its stake in Baozun by 3.1% in the 1st quarter. Dimensional Fund Advisors LP now owns 593,669 shares of the technology company’s stock valued at $1,418,000 after buying an additional 18,067 shares during the last quarter. Finally, Cetera Investment Advisers increased its stake in Baozun by 23.6% in the 1st quarter. Cetera Investment Advisers now owns 38,238 shares of the technology company’s stock valued at $91,000 after buying an additional 7,289 shares during the last quarter. 47.29% of the stock is owned by institutional investors.

Wall Street Analyst Weigh In

A number of brokerages have commented on BZUN. Citigroup reaffirmed a “buy” rating on shares of Baozun in a research report on Thursday, August 27th. CLSA raised Baozun from a “hold” rating to an “outperform” rating and boosted their price objective for the company from $3.20 to $3.80 in a research note on Friday, August 28th. Wall Street Zen lowered Baozun from a “strong-buy” rating to a “buy” rating in a research report on Saturday, August 8th. Finally, Weiss Ratings reaffirmed a “sell (d-)” rating on shares of Baozun in a research note on Friday, July 17th. Two equities research analysts have rated the stock with a Buy rating, one has assigned a Hold rating and one has assigned a Sell rating to the stock. Based on data from MarketBeat, Baozun currently has an average rating of “Hold” and an average price target of $3.80.

About Baozun

Baozun Inc (NASDAQ: BZUN) is a China-based brand e-commerce and digital commerce services company. Founded in 2007 and headquartered in Shanghai, the company helps brands establish, operate and grow their online and omnichannel businesses, primarily in China and selected international markets.

Baozun’s services include e-commerce technology, online store design and operation, digital marketing, customer service, data analytics, warehousing and logistics. Its technology and service platform supports brands across major online marketplaces, social commerce channels and direct-to-consumer websites, helping them manage product listings, orders, payments, fulfillment and customer engagement.

The company has historically worked with international and domestic brands in categories such as apparel, consumer products, electronics and beauty.