eBay (NASDAQ:EBAY) Price Target Lowered to $111.00 at Arete Research

eBay (NASDAQ:EBAY) had its price target dropped by equities researchers at Arete Research from $113.00 to $111.00 in a research report issued to clients and investors on Thursday. The brokerage currently has a “neutral” rating on the e-commerce company’s stock. Arete Research’s price target would indicate a potential upside of 1.27% from the company’s previous close.

EBAY has been the subject of a number of other research reports. Piper Sandler reiterated an “overweight” rating and issued a $133.00 price target (up from $115.00) on shares of eBay in a research note on Thursday, August 6th. Wells Fargo & Company lowered eBay from an “equal weight” rating to an “underweight” rating and lowered their price target for the stock from $105.00 to $92.00 in a report on Monday, August 3rd. Susquehanna restated a “neutral” rating on shares of eBay in a research report on Friday, August 7th. Cantor Fitzgerald dropped their price objective on eBay from $110.00 to $106.00 and set a “neutral” rating on the stock in a report on Thursday, August 6th. Finally, Jefferies Financial Group set a $145.00 price target on shares of eBay in a research report on Thursday, August 6th. One equities research analyst has rated the stock with a Strong Buy rating, fourteen have given a Buy rating, seventeen have issued a Hold rating and two have issued a Sell rating to the company. According to data from MarketBeat.com, eBay presently has an average rating of “Hold” and a consensus target price of $115.12.

eBay Stock Performance

NASDAQ:EBAY opened at $109.61 on Thursday. The company has a 50 day moving average price of $107.87 and a 200 day moving average price of $105.66. eBay has a fifty-two week low of $78.03 and a fifty-two week high of $119.31. The company has a debt-to-equity ratio of 1.10, a quick ratio of 1.02 and a current ratio of 1.02. The stock has a market capitalization of $48.78 billion, a P/E ratio of 22.85, a PEG ratio of 2.90 and a beta of 1.34.

eBay (NASDAQ:EBAY) last issued its quarterly earnings results on Wednesday, August 5th. The e-commerce company reported $1.60 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $1.50 by $0.10. eBay had a net margin of 18.50% and a return on equity of 47.88%. The company had revenue of $3.13 billion for the quarter, compared to analyst estimates of $3.01 billion. During the same period in the prior year, the firm earned $1.37 earnings per share. The business’s revenue for the quarter was up 14.8% compared to the same quarter last year. eBay has set its Q3 2026 guidance at 1.360-1.420 EPS. Equities research analysts forecast that eBay will post 4.86 EPS for the current year.

Insider Buying and Selling

In other eBay news, SVP Jordan Sweetnam sold 1,014 shares of eBay stock in a transaction on Tuesday, August 18th. The shares were sold at an average price of $101.39, for a total value of $102,809.46. Following the transaction, the senior vice president owned 35,546 shares in the company, valued at $3,604,008.94. This trade represents a 2.77% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Jamie Iannone sold 11,110 shares of the business’s stock in a transaction dated Wednesday, August 5th. The shares were sold at an average price of $108.55, for a total value of $1,205,990.50. Following the sale, the chief executive officer directly owned 253,211 shares of the company’s stock, valued at approximately $27,486,054.05. This trade represents a 4.20% decrease in their position. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last ninety days, insiders have sold 34,344 shares of company stock worth $3,705,005. 0.67% of the stock is currently owned by insiders.

Institutional Trading of eBay

Large investors have recently bought and sold shares of the company. Compass Financial Management LLC acquired a new stake in eBay during the 2nd quarter valued at $28,000. Cedar Mountain Advisors LLC increased its holdings in shares of eBay by 128.9% in the 1st quarter. Cedar Mountain Advisors LLC now owns 277 shares of the e-commerce company’s stock valued at $25,000 after acquiring an additional 156 shares during the last quarter. Field & Main Bank bought a new position in shares of eBay in the 2nd quarter worth about $31,000. Cassaday & Co Wealth Management LLC acquired a new position in eBay in the first quarter valued at approximately $26,000. Finally, Abound Financial LLC bought a new position in eBay during the 4th quarter worth $26,000. Institutional investors and hedge funds own 87.48% of the company’s stock.

Key eBay News

Here are the key news stories impacting eBay this week:

• Positive Sentiment: Revenue growth and Depop expansion support the investment case. eBay’s recent results showed revenue rising 14.8% year over year to $3.13 billion, ahead of consensus, while the Depop acquisition is expected to strengthen its position with younger and fashion-focused shoppers. The key concern is whether those gains are already reflected in the share price. eBay Reports Strong Revenue Growth and Depop Deal
• Positive Sentiment: Authentication initiatives could improve trust and higher-value sales. eBay is expanding authentication efforts across trading cards, sneakers, ancient coins and other collectibles. Better fraud prevention may support buyer confidence, transaction volumes and eBay’s position in growing collectibles markets. eBay’s Authentication Strategy
• Neutral Sentiment: GameStop’s large eBay stake keeps takeover speculation alive. GameStop reportedly held about 43.4 million eBay shares valued near $4.9 billion, but there is no confirmed acquisition offer. The stake creates possible strategic optionality for eBay shareholders while also adding uncertainty around GameStop’s intentions. GameStop CEO Purchases Shares
• Neutral Sentiment: Insider selling appears administrative rather than a bearish signal. CFO Peggy Alford sold 2,716 shares in a transaction described as tax-related, representing roughly 12% of her direct holdings. The relatively small sale provides limited information about management’s outlook. eBay CFO Share Sale
• Negative Sentiment: Airbag restrictions may modestly reduce marketplace activity in auto parts. eBay has banned airbag sales amid concerns over faulty and counterfeit components. The policy may enhance platform safety and reputation, but could remove some listings and sales from the marketplace. eBay Bans Airbag Sales

About eBay

eBay Inc (NASDAQ: EBAY) operates a global online marketplace that connects buyers and sellers. Its platform supports the sale of new, used, refurbished and collectible products across categories including electronics, apparel, footwear, home and garden, automotive parts, accessories and trading cards.

The company generates revenue primarily through seller fees and related services, including payments, advertising and shipping solutions. eBay also offers specialized experiences such as eBay Motors and authentication programs designed to help verify eligible luxury goods, sneakers, watches, handbags and collectibles.

Founded in 1995 by Pierre Omidyar, eBay serves customers and sellers in markets around the world.