Salesforce’s (CRM) Buy Rating Reiterated at Jefferies Financial Group

Salesforce (NYSE:CRM)‘s stock had its “buy” rating restated by analysts at Jefferies Financial Group in a report issued on Monday.

CRM has been the subject of a number of other reports. Morgan Stanley set a $315.00 target price on Salesforce in a report on Wednesday, September 2nd. BTIG Research reaffirmed a “buy” rating and set a $300.00 price target on shares of Salesforce in a report on Wednesday, September 2nd. Evercore reiterated an “outperform” rating on shares of Salesforce in a report on Thursday, August 27th. Susquehanna assumed coverage on Salesforce in a research report on Wednesday, July 1st. They set a “neutral” rating on the stock. Finally, Mizuho boosted their target price on Salesforce from $265.00 to $280.00 and gave the stock an “outperform” rating in a research note on Wednesday, September 16th. Three equities research analysts have rated the stock with a Strong Buy rating, thirty have assigned a Buy rating, fourteen have given a Hold rating and three have issued a Sell rating to the company. Based on data from MarketBeat, Salesforce presently has a consensus rating of “Moderate Buy” and an average price target of $275.14.

Salesforce Stock Up 0.6%

Shares of NYSE:CRM opened at $239.05 on Monday. Salesforce has a 52-week low of $146.32 and a 52-week high of $269.11. The stock has a market cap of $196.74 billion, a P/E ratio of 21.78, a PEG ratio of 1.07 and a beta of 1.20. The business has a fifty day moving average of $212.94 and a two-hundred day moving average of $190.04. The company has a quick ratio of 0.84, a current ratio of 0.84 and a debt-to-equity ratio of 1.02.

Salesforce (NYSE:CRM) last posted its quarterly earnings results on Wednesday, August 26th. The CRM provider reported $5.90 EPS for the quarter, topping the consensus estimate of $3.27 by $2.63. The business had revenue of $11.35 billion for the quarter, compared to analyst estimates of $11.33 billion. Salesforce had a return on equity of 24.90% and a net margin of 21.99%.The company’s quarterly revenue was up 10.8% compared to the same quarter last year. During the same quarter in the previous year, the firm earned $2.91 EPS. Salesforce has set its FY 2027 guidance at 16.670-16.710 EPS and its Q3 2027 guidance at 3.420-3.440 EPS. On average, research analysts expect that Salesforce will post 12.82 earnings per share for the current year.

Insiders Place Their Bets

In related news, Director David Blair Kirk acquired 4,176 shares of Salesforce stock in a transaction on Friday, September 18th. The stock was purchased at an average cost of $239.33 per share, with a total value of $999,442.08. Following the purchase, the director directly owned 18,748 shares in the company, valued at approximately $4,486,958.84. The trade was a 28.66% increase in their ownership of the stock. The purchase was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through the SEC website. Also, Director Craig Conway sold 4,500 shares of the company’s stock in a transaction that occurred on Friday, September 4th. The stock was sold at an average price of $260.61, for a total value of $1,172,745.00. Following the sale, the director owned 5,437 shares of the company’s stock, valued at $1,416,936.57. This trade represents a 45.29% decrease in their position. The SEC filing for this sale provides additional information. 3.50% of the stock is owned by corporate insiders.

Institutional Inflows and Outflows

A number of hedge funds have recently added to or reduced their stakes in CRM. State Street Corp increased its position in shares of Salesforce by 1.3% in the fourth quarter. State Street Corp now owns 50,080,230 shares of the CRM provider’s stock valued at $13,286,909,000 after buying an additional 659,573 shares in the last quarter. BlackRock Inc. acquired a new stake in Salesforce during the 2nd quarter valued at $11,396,844,000. Capital International Investors increased its position in Salesforce by 13.3% during the fourth quarter. Capital International Investors now owns 22,721,010 shares of the CRM provider’s stock worth $6,019,199,000 after buying an additional 2,669,891 shares in the last quarter. Geode Capital Management LLC increased its position in Salesforce by 3.8% during the fourth quarter. Geode Capital Management LLC now owns 21,782,556 shares of the CRM provider’s stock worth $5,751,073,000 after buying an additional 791,345 shares in the last quarter. Finally, Capital World Investors raised its holdings in shares of Salesforce by 13.5% in the fourth quarter. Capital World Investors now owns 19,672,684 shares of the CRM provider’s stock worth $5,211,515,000 after acquiring an additional 2,347,478 shares during the last quarter. 80.43% of the stock is owned by hedge funds and other institutional investors.

Salesforce News Roundup

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: AIforce expands Salesforce’s AI strategy. At Dreamforce 2026, Salesforce introduced AIforce, an open and provider-agnostic AI layer designed to connect governed, agentic AI across customer workflows and partner ecosystems. Integrations with AWS and Google Cloud, along with adoption of Agentforce and Data Cloud 360, support the argument that Salesforce could become an operating backbone for enterprise AI. Can Salesforce’s New AIforce Layer Deepen Its Ecosystem Moat and Monetization Story for CRM?
• Positive Sentiment: Analyst support is improving. Wells Fargo raised its Salesforce price target, citing customer demand for Agentforce and the possibility that approximately $1.5 billion in Agentforce annual recurring revenue can accelerate growth. Other recent commentary argues that Salesforce’s agentic-AI business is scaling faster than its valuation suggests. Wells Fargo Raises Salesforce’s Price Target
• Positive Sentiment: Sector strength and valuation are providing support. Enterprise software stocks rallied even as broader large-cap technology shares weakened, while value- and momentum-oriented screens continued to highlight CRM. Salesforce’s valuation remains more moderate than many high-growth technology companies, which may attract investors seeking established software exposure. Enterprise Software Stocks Rally
• Neutral Sentiment: Investors are also focused on Salesforce’s AI investments. CEO Marc Benioff said the company’s investment in Anthropic was partly a response to being unable to invest in OpenAI, and could ultimately be worth tens of billions. The potential is significant, but returns depend on the broader AI ecosystem and Salesforce’s ability to convert investments into software revenue. Marc Benioff says Salesforce’s investment in Anthropic
• Negative Sentiment: AI disruption remains the principal risk. Critics argue that large installed customer bases can make it difficult for Salesforce to adapt quickly as AI changes enterprise software, while worsening Agentforce unit economics could limit profitability even if usage grows. Investors therefore need evidence that AI adoption will produce durable, high-margin revenue rather than increase costs or cannibalize existing CRM products. Salesforce: AWU Economics Are Worsening

About Salesforce

Salesforce, Inc is a cloud-based software company that provides customer relationship management (CRM) technology and related enterprise applications. Its platform helps organizations manage sales, customer service, marketing, commerce, data analytics and business operations through subscription-based software and cloud services.

The company’s product portfolio includes Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Data Cloud and the Salesforce Platform. Salesforce also offers Slack for workplace collaboration, Tableau for data visualization and analytics, MuleSoft for application integration, and artificial intelligence capabilities, including its Agentforce platform for building and deploying AI agents.

Founded in 1999, Salesforce is headquartered in San Francisco, California, and serves businesses and organizations across a broad range of industries and geographic markets worldwide.