Harte Hanks, Inc. (NASDAQ:HHS) Shares Shorted: Short Interest Down 50.9% in September

Harte Hanks, Inc. (NASDAQ:HHS) was the recipient of a significant decrease in short interest during the month of September. As of September 15th, there was short interest totaling 32,816 shares, a decrease of 50.9% from the August 31st total of 66,873 shares. Approximately 0.5% of the company’s shares are sold short. Based on an average daily trading volume, of 125,196 shares, the days-to-cover ratio is currently 0.3 days.

Harte Hanks Price Performance

HHS stock traded down $0.01 during mid-day trading on Thursday, reaching $4.54. The company had a trading volume of 25,987 shares, compared to its average volume of 61,569. The company has a market capitalization of $33.82 million, a PE ratio of -5.97 and a beta of 0.09. The firm has a 50 day moving average of $3.67 and a 200 day moving average of $2.95. Harte Hanks has a 12 month low of $2.00 and a 12 month high of $4.67.

Harte Hanks (NASDAQ:HHS) last posted its quarterly earnings results on Friday, August 14th. The business services provider reported ($0.67) earnings per share for the quarter. The company had revenue of $37.98 million for the quarter. Harte Hanks had a negative net margin of 3.70% and a negative return on equity of 30.14%.

Wall Street Analyst Weigh In

Separately, Weiss Ratings raised Harte Hanks from a “sell (e+)” rating to a “sell (d-)” rating in a research note on Friday, August 28th. One investment analyst has rated the stock with a Sell rating, According to MarketBeat.com, Harte Hanks has a consensus rating of “Sell”.

Institutional Investors Weigh In On Harte Hanks

Several hedge funds have recently made changes to their positions in the company. Raffles Associates LP purchased a new position in shares of Harte Hanks during the second quarter valued at $190,000. BlackRock Inc. purchased a new stake in Harte Hanks in the second quarter worth about $41,000. Finally, Krilogy Financial LLC lifted its stake in Harte Hanks by 28.5% in the first quarter. Krilogy Financial LLC now owns 118,175 shares of the business services provider’s stock worth $268,000 after acquiring an additional 26,175 shares during the period. 33.75% of the stock is currently owned by hedge funds and other institutional investors.

Harte Hanks Company Profile

Harte Hanks, Inc is a customer experience and marketing services company that helps businesses acquire, engage and retain customers. The company combines data, technology and customer interaction services to support marketing programs across multiple channels, including digital, email, direct mail, telephone and other forms of communication.

Its services include customer care and contact-center operations, database and data management, analytics, campaign development, customer acquisition, fulfillment and other marketing support activities.