Analyzing Volcon (NASDAQ:EMPD) and Thor Industries (NYSE:THO)

Thor Industries (NYSE:THO) and Volcon (NASDAQ:EMPD) are both consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their institutional ownership, dividends, risk, earnings, profitability, analyst recommendations and valuation.

Analyst Ratings

This is a breakdown of current recommendations for Thor Industries and Volcon, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Thor Industries	1	10	3	0	2.14
Volcon	1	1	1	1	2.50

Thor Industries currently has a consensus target price of $85.67, indicating a potential upside of 33.12%. Volcon has a consensus target price of $6.00, indicating a potential upside of 92.93%. Given Volcon’s stronger consensus rating and higher probable upside, analysts plainly believe Volcon is more favorable than Thor Industries.

Volatility & Risk

Thor Industries has a beta of 1.43, suggesting that its share price is 43% more volatile than the S&P 500. Comparatively, Volcon has a beta of -0.35, suggesting that its share price is 135% less volatile than the S&P 500.

Earnings & Valuation

This table compares Thor Industries and Volcon”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Thor Industries	$9.61 billion	0.35	$177.54 million	$3.39	18.98
Volcon	$980,000.00	89.36	-$150.05 million	($1.05)	-2.96

Thor Industries has higher revenue and earnings than Volcon. Volcon is trading at a lower price-to-earnings ratio than Thor Industries, indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares Thor Industries and Volcon’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Thor Industries	1.85%	3.76%	2.30%
Volcon	-43,296.70%	-58.08%	-45.39%

Insider and Institutional Ownership

96.7% of Thor Industries shares are held by institutional investors. 4.7% of Thor Industries shares are held by insiders. Comparatively, 0.1% of Volcon shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Summary

Thor Industries beats Volcon on 11 of the 15 factors compared between the two stocks.

About Thor Industries

THOR Industries, Inc. designs, manufactures, and sells recreational vehicles (RVs), and related parts and accessories in the United States, Canada, and Europe. The company offers travel trailers; gasoline and diesel Class A, Class B, and Class C motorhomes; conventional travel trailers and fifth wheels; luxury fifth wheels; and motorcaravans, caravans, campervans, and urban vehicles. It also provides aluminum extrusion and specialized component products to RV and other manufacturers. The company provides its products through independent and non-franchise dealers. THOR Industries, Inc. was incorporated in 1980 and is based in Elkhart, Indiana.

About Volcon

Volcon, Inc. develops, manufactures, and sells electric off road powersport vehicles in the United States. It provides electric two and four-wheel motorcycles, and utility terrain vehicles through its dealers. The company also offers a line of upgrades and accessories. Its products are designed for family off-road adventures, and work on the farm and fun transport around private land applications. The company was formerly known as Frog ePowersports, Inc. and changed its name to Volcon, Inc. in October 2020. Volcon, Inc. was incorporated in 2020 and is based in Round Rock, Texas.