Alphabet Inc. $GOOG Stock: Red Crane Wealth Management LLC Grows Position

Red Crane Wealth Management LLC increased its holdings in shares of Alphabet Inc. (NASDAQ:GOOG) by 794.3% in the third quarter, according to the company in its most recent filing with the Securities and Exchange Commission (SEC). The firm owned 10,866 shares of the information services provider’s stock after purchasing an additional 9,651 shares during the period. Alphabet accounts for 2.6% of Red Crane Wealth Management LLC’s investment portfolio, making the stock its 13th largest holding. Red Crane Wealth Management LLC’s holdings in Alphabet were worth $3,702,000 as of its most recent SEC filing.

Other large investors have also recently bought and sold shares of the company. Castlekeep Investment Advisors LLC purchased a new stake in shares of Alphabet during the second quarter worth approximately $29,000. Lifetime Wealth Management P.C. purchased a new position in Alphabet in the 4th quarter valued at $38,000. Timbuktu Capital Management LLC purchased a new position in Alphabet in the 2nd quarter valued at $46,000. Robinswood Financial LLC purchased a new position in Alphabet in the 1st quarter valued at $57,000. Finally, Gunpowder Capital Management LLC dba Oliver Wealth Management acquired a new position in Alphabet in the 4th quarter valued at $63,000. Institutional investors and hedge funds own 27.26% of the company’s stock.

Key Alphabet News

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Google launched Gemini 4 Argon for developers, businesses and paying users. The model is being marketed as particularly strong in coding and finance and legal knowledge work, potentially improving Alphabet’s competitive position in generative AI. Google launches flagship AI model Gemini 4 Argon for developers, businesses
• Positive Sentiment: An analyst said Alphabet’s internally developed AI chips could generate as much as $100 billion in value by 2028, while investors also remain focused on Google Cloud growth and rising AI demand. BNP Paribas reportedly raised its price target, adding to the bullish tone. Alphabet Could Unlock $100 Billion From AI Chips by 2028, Analyst Says
• Positive Sentiment: Alphabet and Unity announced Unity Spark, an AI-powered game-creation platform that will let users build games with natural-language prompts. The partnership could broaden Alphabet’s AI distribution and user reach. Alphabet backs AI game creation platform
• Neutral Sentiment: Alphabet’s Chrome security program awarded XBOW $250,000 for identifying a major exploit. The recognition supports Google’s security efforts but is unlikely to materially affect near-term financial results. XBOW Rewarded for Exploit Affecting a Billion Users
• Negative Sentiment: Several law firms publicized a securities class action alleging Alphabet misrepresented development progress for Gemini 3.5 Pro, including training setbacks and a missed launch timetable. The case covers purchases from May 19 through July 16, 2026, with lead-plaintiff deadlines around December 1. Although the announcements largely repeat existing claims, they reinforce legal and reputational overhang. Alphabet AI issues and securities fraud class action
• Negative Sentiment: Apple introduced HomeView and a more personalized Siri for smart homes, increasing competitive pressure on Google’s smart-home and AI ecosystems. Investors also remain sensitive to Alphabet’s substantial AI data-center spending and the gap between operating cash flow and free cash flow. Apple’s HomeView takes on Amazon and Google

Alphabet Price Performance

GOOG stock opened at $349.52 on Wednesday. Alphabet Inc. has a 1 year low of $241.18 and a 1 year high of $404.47. The company has a debt-to-equity ratio of 0.16, a quick ratio of 2.64 and a current ratio of 2.72. The stock’s 50 day moving average price is $341.98 and its 200 day moving average price is $347.94. The firm has a market cap of $4.27 trillion, a P/E ratio of 17.56, a PEG ratio of 1.01 and a beta of 1.19.

Alphabet (NASDAQ:GOOG) last announced its earnings results on Thursday, July 23rd. The information services provider reported $9.11 EPS for the quarter, beating analysts’ consensus estimates of $2.87 by $6.24. The firm had revenue of $119.80 billion for the quarter, compared to analysts’ expectations of $116.53 billion. Alphabet had a return on equity of 51.32% and a net margin of 54.77%. Alphabet’s quarterly revenue was up 24.2% on a year-over-year basis. During the same quarter in the prior year, the firm earned $2.31 EPS. On average, sell-side analysts expect that Alphabet Inc. will post 20.54 earnings per share for the current fiscal year.

Alphabet Dividend Announcement

The business also recently disclosed a quarterly dividend, which was paid on Monday, September 14th. Investors of record on Monday, September 7th were paid a dividend of $0.22 per share. The ex-dividend date of this dividend was Friday, September 4th. This represents a $0.88 dividend on an annualized basis and a dividend yield of 0.3%. Alphabet’s dividend payout ratio (DPR) is presently 4.42%.

Wall Street Analyst Weigh In

A number of equities analysts have commented on GOOG shares. Evercore upped their price objective on shares of Alphabet from $420.00 to $450.00 and gave the stock an “outperform” rating in a research report on Thursday, September 17th. HSBC set a $515.00 target price on shares of Alphabet in a report on Friday, August 14th. Sanford C. Bernstein dropped their price target on shares of Alphabet from $390.00 to $385.00 and set a “market perform” rating on the stock in a research note on Thursday, July 23rd. Arete Research boosted their price target on shares of Alphabet from $425.00 to $450.00 in a research note on Monday, July 6th. Finally, Citigroup reissued a “market outperform” rating on shares of Alphabet in a report on Friday. Six investment analysts have rated the stock with a Strong Buy rating, thirty-five have given a Buy rating and three have assigned a Hold rating to the company. According to MarketBeat, the stock currently has an average rating of “Buy” and an average target price of $421.95.

Insider Activity at Alphabet

In related news, Director Frances Arnold sold 83 shares of the business’s stock in a transaction dated Wednesday, September 30th. The shares were sold at an average price of $340.45, for a total value of $28,257.35. Following the completion of the transaction, the director owned 19,076 shares of the company’s stock, valued at approximately $6,494,424.20. The trade was a 0.43% decrease in their position. The sale was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. Also, CAO Marsida Saraci sold 449 shares of the company’s stock in a transaction dated Wednesday, July 29th. The shares were sold at an average price of $333.20, for a total transaction of $149,606.80. Following the completion of the transaction, the chief accounting officer owned 27,386 shares in the company, valued at approximately $9,125,015.20. This trade represents a 1.61% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders have sold a total of 441,399 shares of company stock valued at $8,677,053 over the last quarter. Insiders own 12.99% of the company’s stock.

Alphabet Profile

Alphabet Inc is a technology holding company best known as the parent company of Google. Established in 2015 through a corporate restructuring, Alphabet oversees Google and a collection of businesses focused on technology, innovation and emerging industries. Sundar Pichai serves as Alphabet’s chief executive officer and also leads Google.

Google is Alphabet’s primary business and operates an internet ecosystem that includes Google Search, online advertising, YouTube, Android, Chrome, Google Maps, Google Play and Google Photos.