HubSpot (NYSE:HUBS) Shares Up 7.6% – Should You Buy?

HubSpot, Inc. (NYSE:HUBS)’s stock price rose 7.6% during trading on Thursday. The company traded as high as $237.45 and last traded at $243.3270. Approximately 123,866 shares traded hands during mid-day trading, a decline of 93% from the average session volume of 1,764,075 shares. The stock had previously closed at $226.23.

More HubSpot News

Here are the key news stories impacting HubSpot this week:

• Positive Sentiment: A survey indicates that 70% of HubSpot customers plan to increase AI spending over the next year. This supports the company’s AI growth narrative and could encourage greater adoption of higher-value products. 70% of HubSpot customers plan to increase AI spend
• Positive Sentiment: HubSpot introduced AI spending caps and flexible billing, which may reduce customer concerns about unpredictable usage-based costs and make it easier for businesses to expand AI deployment. HubSpot rolls out AI spend caps and flexible billing
• Positive Sentiment: Coverage of HubSpot’s CRM context strategy and Shopify integration points to continued ecosystem expansion and efforts to make the platform more useful for commerce and AI-driven marketing workflows. Shopify HubSpot integration setup guide
• Neutral Sentiment: Copley hired a former Toast and HubSpot executive to lead its AI demand-engineering business. The move is not a direct HubSpot development but highlights competition for experienced AI and software talent. Copley hires former Toast and HubSpot executive
• Neutral Sentiment: ETF activity showed net selling of HUBS on October 14, indicating some fund-level distribution, although the report does not establish a long-term change in institutional sentiment. ETFs are net sellers of HubSpot
• Negative Sentiment: JPMorgan downgraded HubSpot from Overweight to Neutral, likely weighing on the stock by reducing expectations for near-term outperformance. JPMorgan downgrades HubSpot to Neutral
• Negative Sentiment: Articles questioning HubSpot’s legal outlook and emphasizing its valuation premium add risk to the AI growth story. With a P/E ratio above 80, investors may be particularly sensitive to any slowdown, legal issue or evidence that AI monetization will take longer than expected. HubSpot faces legal exit as AI growth narrative remains in focus

Analyst Ratings Changes

A number of brokerages recently commented on HUBS. Needham & Company LLC reissued a “buy” rating and set a $300.00 price target on shares of HubSpot in a research note on Tuesday, October 6th. Barclays downgraded HubSpot from an “overweight” rating to an “equal weight” rating and set a $240.00 price objective on the stock. in a research note on Monday, October 12th. Citigroup reduced their price objective on HubSpot from $217.00 to $210.00 and set a “buy” rating on the stock in a research note on Friday, August 7th. BMO Capital Markets upped their price objective on HubSpot from $215.00 to $250.00 and gave the stock a “market perform” rating in a report on Monday, September 21st. Finally, Sanford C. Bernstein downgraded HubSpot from an “outperform” rating to a “market perform” rating and lowered their target price for the company from $381.00 to $220.00 in a research report on Thursday, August 6th. Twelve research analysts have rated the stock with a Buy rating, twenty have issued a Hold rating and two have assigned a Sell rating to the company. According to data from MarketBeat.com, HubSpot presently has an average rating of “Hold” and a consensus price target of $264.97.

HubSpot Stock Down 3.3%

The company has a 50 day simple moving average of $230.09 and a two-hundred day simple moving average of $217.80. The company has a market capitalization of $11.52 billion, a P/E ratio of 81.66, a PEG ratio of 2.47 and a beta of 1.24.

HubSpot (NYSE:HUBS) last posted its quarterly earnings data on Wednesday, August 5th. The software maker reported $3.26 earnings per share (EPS) for the quarter, beating the consensus estimate of $3.02 by $0.24. The business had revenue of $911.74 million during the quarter, compared to analyst estimates of $898.31 million. HubSpot had a return on equity of 8.66% and a net margin of 4.26%. The company’s revenue for the quarter was up 19.8% on a year-over-year basis. During the same period last year, the company earned $2.19 EPS. HubSpot has set its FY 2026 guidance at 13.230-13.310 EPS and its Q3 2026 guidance at 3.250-3.270 EPS. As a group, research analysts expect that HubSpot, Inc. will post 4.63 EPS for the current fiscal year.

Insiders Place Their Bets

In other news, insider Erika Fisher sold 702 shares of the stock in a transaction on Tuesday, August 4th. The shares were sold at an average price of $235.22, for a total value of $165,124.44. Following the sale, the insider owned 14,581 shares of the company’s stock, valued at approximately $3,429,742.82. This represents a 4.59% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which can be accessed through this link. Also, Director Gerald Dischler bought 925 shares of the stock in a transaction dated Monday, August 10th. The stock was purchased at an average price of $215.93 per share, with a total value of $199,735.25. Following the acquisition, the director directly owned 1,940 shares in the company, valued at approximately $418,904.20. The trade was a 91.13% increase in their position. Additional details regarding this purchase are available in the official SEC disclosure. Insiders sold 26,202 shares of company stock valued at $5,998,079 over the last three months. 3.70% of the stock is owned by company insiders.

Hedge Funds Weigh In On HubSpot

Several hedge funds have recently added to or reduced their stakes in HUBS. BlackRock Inc. bought a new stake in shares of HubSpot during the second quarter worth $631,386,000. Pictet Asset Management Holding SA grew its stake in HubSpot by 13.1% in the 1st quarter. Pictet Asset Management Holding SA now owns 2,188,191 shares of the software maker’s stock worth $533,993,000 after acquiring an additional 252,604 shares in the last quarter. Arrowstreet Capital Limited Partnership grew its stake in HubSpot by 352.1% in the 1st quarter. Arrowstreet Capital Limited Partnership now owns 903,559 shares of the software maker’s stock worth $220,559,000 after acquiring an additional 703,706 shares in the last quarter. Connor Clark & Lunn Investment Management Ltd. bought a new position in HubSpot in the 2nd quarter worth about $112,671,000. Finally, Amundi increased its position in shares of HubSpot by 33.4% during the first quarter. Amundi now owns 586,037 shares of the software maker’s stock worth $143,052,000 after acquiring an additional 146,871 shares during the period. 90.39% of the stock is currently owned by institutional investors.

About HubSpot

HubSpot, Inc develops customer relationship management (CRM) software and related tools designed to help businesses attract, engage and retain customers. Its cloud-based platform brings together marketing, sales, customer service, content management, operations and commerce capabilities, allowing organizations to manage customer interactions across the business.

The company’s products include tools for marketing automation, email marketing, lead generation, sales pipeline management, customer support, website and content management, analytics, payments and business operations.