MediaAlpha (NYSE:MAX) Director Sells 8,283 Shares of Stock

Posted by Tyrone Williams on Oct 28th, 2026

MediaAlpha, Inc. (NYSE:MAX – Get Free Report) Director Eugene Nonko sold 8,283 shares of the stock in a transaction that occurred on Tuesday, October 27th. The stock was sold at an average price of $11.85, for a total value of $98,153.55. Following the transaction, the director directly owned 797,174 shares of the company’s stock, valued at approximately $9,446,511.90. This trade represents a 1.03% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is available at the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards.

Eugene Nonko also recently made the following trade(s):

On Wednesday, October 28th, Eugene Nonko sold 7,273 shares of MediaAlpha stock. The shares were sold at an average price of $11.63, for a total value of $84,584.99.
On Wednesday, October 28th, Eugene Nonko sold 1,940 shares of MediaAlpha stock. The stock was sold at an average price of $11.63, for a total value of $22,562.20.
On Tuesday, October 27th, Eugene Nonko sold 3,394 shares of MediaAlpha stock. The stock was sold at an average price of $11.92, for a total value of $40,456.48.
On Monday, October 26th, Eugene Nonko sold 7,273 shares of MediaAlpha stock. The stock was sold at an average price of $11.83, for a total value of $86,039.59.
On Monday, October 26th, Eugene Nonko sold 1,940 shares of MediaAlpha stock. The stock was sold at an average price of $11.83, for a total value of $22,950.20.
On Wednesday, October 21st, Eugene Nonko sold 7,273 shares of MediaAlpha stock. The stock was sold at an average price of $11.63, for a total value of $84,584.99.
On Wednesday, October 21st, Eugene Nonko sold 1,940 shares of MediaAlpha stock. The shares were sold at an average price of $11.63, for a total value of $22,562.20.
On Monday, October 19th, Eugene Nonko sold 7,273 shares of MediaAlpha stock. The shares were sold at an average price of $11.39, for a total value of $82,839.47.
On Monday, October 19th, Eugene Nonko sold 1,940 shares of MediaAlpha stock. The stock was sold at an average price of $11.39, for a total transaction of $22,096.60.
On Wednesday, October 14th, Eugene Nonko sold 6,667 shares of MediaAlpha stock. The stock was sold at an average price of $10.37, for a total transaction of $69,136.79.

MediaAlpha Trading Down 0.3%

Shares of NYSE:MAX traded down $0.03 on Wednesday, reaching $11.74. 908,249 shares of the company were exchanged, compared to its average volume of 791,725. MediaAlpha, Inc. has a 1-year low of $7.09 and a 1-year high of $14.70. The firm has a market cap of $719.07 million, a price-to-earnings ratio of 7.25 and a beta of 1.14. The company has a 50-day moving average of $11.23 and a 200-day moving average of $10.63.

MediaAlpha (NYSE:MAX – Get Free Report) last announced its quarterly earnings results on Wednesday, October 28th. The company reported $0.46 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $0.28 by $0.18. MediaAlpha had a net margin of 7.94% and a negative return on equity of 301.42%. The business had revenue of $375.95 million during the quarter, compared to the consensus estimate of $347.93 million. As a group, analysts forecast that MediaAlpha, Inc. will post 1.44 earnings per share for the current year.

Institutional Inflows and Outflows

Institutional investors have recently modified their holdings of the stock. Triad Investment Management lifted its stake in MediaAlpha by 10.4% in the 2nd quarter. Triad Investment Management now owns 368,731 shares of the company’s stock valued at $4,635,000 after buying an additional 34,867 shares in the last quarter. Squarepoint Ops LLC increased its position in MediaAlpha by 8.7% during the second quarter. Squarepoint Ops LLC now owns 234,255 shares of the company’s stock worth $2,945,000 after buying an additional 18,714 shares in the last quarter. Corient Private Wealth LP increased its position in MediaAlpha by 50.7% during the second quarter. Corient Private Wealth LP now owns 23,451 shares of the company’s stock worth $295,000 after buying an additional 7,892 shares in the last quarter. AXQ Capital LP purchased a new position in MediaAlpha during the second quarter worth $316,000. Finally, Globeflex Capital L P acquired a new position in shares of MediaAlpha in the second quarter worth $702,000. 64.39% of the stock is currently owned by institutional investors and hedge funds.

Analysts Set New Price Targets

Several equities research analysts have recently commented on MAX shares. Keefe, Bruyette & Woods boosted their price target on MediaAlpha from $15.00 to $17.00 and gave the stock an “outperform” rating in a research note on Wednesday, July 8th. Weiss Ratings upgraded MediaAlpha from a “hold (c)” rating to a “hold (c+)” rating in a report on Thursday, October 8th. The Goldman Sachs Group dropped their price objective on MediaAlpha from $14.00 to $10.50 and set a “neutral” rating for the company in a research note on Wednesday, October 14th. Wall Street Zen raised MediaAlpha from a “buy” rating to a “strong-buy” rating in a report on Saturday, August 1st. Finally, Royal Bank Of Canada lifted their price objective on MediaAlpha from $11.00 to $15.00 and gave the stock an “outperform” rating in a report on Wednesday, August 5th. One research analyst has rated the stock with a Strong Buy rating, three have issued a Buy rating and five have issued a Hold rating to the company’s stock. Based on data from MarketBeat.com, MediaAlpha presently has a consensus rating of “Moderate Buy” and an average target price of $13.79.

Get Our Latest Stock Analysis on MAX

MediaAlpha News Roundup

Here are the key news stories impacting MediaAlpha this week:

Positive Sentiment: MediaAlpha reported third-quarter earnings of $0.46 per share, up from $0.26 a year earlier and well above analyst estimates ranging from $0.28 to $0.33. The significant earnings beat likely drove the stock’s rally. MediaAlpha Beats Q3 Earnings and Revenue Estimates
Positive Sentiment: Revenue reached a record $375.9 million, increasing 23% year over year and surpassing the $347.9 million consensus forecast. Net income was $29.4 million, while adjusted EBITDA also set a record at $39.5 million, signaling strong marketplace demand and operating momentum. MediaAlpha Announces Third Quarter 2026 Financial Results
Positive Sentiment: Management described the quarter as a milestone period, citing record performance across key metrics and broadening demand in MediaAlpha’s marketplace. Investors may view this as evidence that growth is broad-based rather than dependent on a single business area. MediaAlpha Q3 Key Metrics
Neutral Sentiment: Sell-side brokerages collectively rate MAX “Moderate Buy,” supporting a generally favorable analyst view, although the rating does not represent a new earnings estimate or price-target change. MediaAlpha Rated Moderate Buy
Negative Sentiment: Director Eugene Nonko filed a Form 144 indicating a planned sale of 31,335 shares worth approximately $370,648. The proposed insider transaction could create modest selling pressure, though it is small relative to the company’s overall market value and does not necessarily signal deteriorating fundamentals. MediaAlpha Director Form 144 Filing

About MediaAlpha

(Get Free Report)

MediaAlpha, Inc operates a technology platform that helps insurance carriers and distributors acquire customers through digital channels. Its marketplace connects consumers who are shopping for insurance with providers seeking qualified prospects, using data, analytics and automated systems to facilitate the matching process.

The company’s platform supports customer acquisition across insurance categories, including property and casualty products such as auto and home insurance, as well as health, life and Medicare-related coverage.