Recent Research Analysts’ Ratings Updates for Boston Beer (SAM)

Several brokerages have updated their recommendations and price targets on shares of Boston Beer (NYSE: SAM) in the last few weeks:

• 10/27/2026 – Boston Beer had its “equal weight” rating reaffirmed by Morgan Stanley.
• 10/27/2026 – Boston Beer had its price target raised by Morgan Stanley from $190.00 to $200.00. They now have an “equal weight” rating on the stock.
• 10/26/2026 – Boston Beer had its price target raised by Citigroup from $185.00 to $197.00. They now have a “neutral” rating on the stock.
• 10/23/2026 – Boston Beer had its “hold” rating reaffirmed by Jefferies Financial Group. They now have a $200.00 price target on the stock.
• 10/23/2026 – Boston Beer had its price target raised by UBS Group from $190.00 to $204.00. They now have a “neutral” rating on the stock.
• 10/16/2026 – Boston Beer had its “neutral” rating reaffirmed by UBS Group.
• 10/6/2026 – Boston Beer had its price target lowered by Royal Bank Of Canada from $210.00 to $190.00. They now have a “sector perform” rating on the stock.
• 9/22/2026 – Boston Beer was upgraded by Zacks Research from “strong sell” to “hold”.

Boston Beer Company, Inc is an American beverage company that develops, produces, and sells alcoholic beverages. The company is best known for its Samuel Adams craft beer brand, which includes Boston Lager and a range of seasonal, specialty, and limited-release beers.

Its portfolio also includes Twisted Tea hard iced tea, Truly Hard Seltzer, Angry Orchard hard cider, and beverages associated with Dogfish Head, which Boston Beer acquired in 2019. The company offers products across several categories, including beer, flavored malt beverages, hard seltzer, and hard cider, with offerings distributed primarily through wholesalers, retailers, restaurants, and other on-premise establishments.

Founded in 1984 by Jim Koch, Boston Beer helped expand the U.S.