Zepp Health (NYSE:ZEPP – Get Free Report) and Bassett Furniture Industries (NASDAQ:BSET – Get Free Report) are both small-cap consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their profitability, valuation, dividends, institutional ownership, earnings, risk and analyst recommendations.
Profitability
This table compares Zepp Health and Bassett Furniture Industries’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Zepp Health | -15.78% | -19.64% | -7.18% |
| Bassett Furniture Industries | 2.02% | 4.36% | 2.26% |
Analyst Ratings
This is a summary of current recommendations and price targets for Zepp Health and Bassett Furniture Industries, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Zepp Health | 1 | 0 | 1 | 0 | 2.00 |
| Bassett Furniture Industries | 0 | 1 | 1 | 1 | 3.00 |
Zepp Health presently has a consensus target price of $53.01, suggesting a potential upside of 2,277.13%. Given Zepp Health’s higher probable upside, analysts plainly believe Zepp Health is more favorable than Bassett Furniture Industries.
Valuation and Earnings
This table compares Zepp Health and Bassett Furniture Industries”s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Zepp Health | $258.90 million | 0.13 | -$40.07 million | ($2.75) | -0.81 |
| Bassett Furniture Industries | $335.60 million | 0.59 | $6.10 million | $0.79 | 28.89 |
Bassett Furniture Industries has higher revenue and earnings than Zepp Health. Zepp Health is trading at a lower price-to-earnings ratio than Bassett Furniture Industries, indicating that it is currently the more affordable of the two stocks.
Institutional & Insider Ownership
52.6% of Zepp Health shares are owned by institutional investors. Comparatively, 54.4% of Bassett Furniture Industries shares are owned by institutional investors. 36.0% of Zepp Health shares are owned by insiders. Comparatively, 7.3% of Bassett Furniture Industries shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.
Volatility and Risk
Zepp Health has a beta of 1.8, suggesting that its share price is 80% more volatile than the S&P 500. Comparatively, Bassett Furniture Industries has a beta of 0.72, suggesting that its share price is 28% less volatile than the S&P 500.
Summary
Bassett Furniture Industries beats Zepp Health on 11 of the 14 factors compared between the two stocks.
About Zepp Health
Zepp Health Corporation operates as a smart wearable and health technology company worldwide. The company operates in two segments: Self-Branded Products and Others, and Xiaomi Wearable Products. It empowers users to live lives by optimizing health, fitness, and wellness journeys through its consumer brands, Amazfit, Zepp Clarity, and Zepp Aura. The company through its proprietary Zepp Digital Management Platform, which includes the Zepp OS, AI chips, biometric sensors, and data algorithms, delivers cloud-based 24/7 actionable insights and guidance to help users attain wellness goals. The company offers smart bands, watches, modules, and scales; and associated accessories, smart hearable products, sportswear, home fitness equipment, home appliances, and smart watch accessories. It also provides charts and graphs to display analysis of the activity and biometric data collected from users through its Zepp Life and Zepp mobile apps. It offers its products under the Amazfit and Zepp brand names in approximately 90 countries. The company was formerly known as Huami Corporation and changed its name to Zepp Health Corporation in February 2021. Zepp Health Corporation was founded in 2013 and is headquartered in Hefei, the People's Republic of China.
About Bassett Furniture Industries
Bassett Furniture Industries, Incorporated, together with its subsidiaries, manufactures, markets, and retails home furnishings in the United States and internationally. It operates in three segments: Wholesale, Retail Company-Owned Stores, and Corporate and Other. The company engages in the design, manufacture, sourcing, sale, and distribution of furniture products, including dining, bedroom and bedding, home decorations, rugs, and outdoor furniture to a network of company-owned retail stores, licensee-owned stores, and independent retailers. The company also distributes its products through multi-line furniture stores, including Bassett galleries or design centers, as well as sells online; and engages in wood and upholstery operations. In addition, it owns and leases land, retail store properties, warehouses, and distribution centers. Bassett Furniture Industries, Incorporated was founded in 1902 and is based in Bassett, Virginia.
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