Lifetime Brands (NASDAQ:LCUT – Get Free Report) and Yunhong Green CTI (NASDAQ:YHGJ – Get Free Report) are both small-cap consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their earnings, profitability, risk, analyst recommendations, dividends, valuation and institutional ownership.
Institutional & Insider Ownership
40.6% of Lifetime Brands shares are owned by institutional investors. Comparatively, 2.0% of Yunhong Green CTI shares are owned by institutional investors. 44.4% of Lifetime Brands shares are owned by insiders. Comparatively, 44.8% of Yunhong Green CTI shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.
Risk and Volatility
Lifetime Brands has a beta of 1.08, meaning that its stock price is 8% more volatile than the S&P 500. Comparatively, Yunhong Green CTI has a beta of 0.52, meaning that its stock price is 48% less volatile than the S&P 500.
Analyst Ratings
This is a breakdown of current ratings and target prices for Lifetime Brands and Yunhong Green CTI, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Lifetime Brands | 0 | 3 | 1 | 0 | 2.25 |
| Yunhong Green CTI | 1 | 0 | 0 | 0 | 1.00 |
Lifetime Brands currently has a consensus price target of $9.50, suggesting a potential upside of 12.29%. Given Lifetime Brands’ stronger consensus rating and higher possible upside, equities research analysts clearly believe Lifetime Brands is more favorable than Yunhong Green CTI.
Profitability
This table compares Lifetime Brands and Yunhong Green CTI’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Lifetime Brands | 4.81% | 26.39% | 9.21% |
| Yunhong Green CTI | -14.43% | -38.81% | -13.25% |
Earnings and Valuation
This table compares Lifetime Brands and Yunhong Green CTI”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Lifetime Brands | $647.93 million | 0.30 | -$26.94 million | $1.43 | 5.92 |
| Yunhong Green CTI | $19.50 million | 0.45 | -$2.53 million | ($1.11) | -3.04 |
Yunhong Green CTI has lower revenue, but higher earnings than Lifetime Brands. Yunhong Green CTI is trading at a lower price-to-earnings ratio than Lifetime Brands, indicating that it is currently the more affordable of the two stocks.
Summary
Lifetime Brands beats Yunhong Green CTI on 11 of the 14 factors compared between the two stocks.
About Lifetime Brands
Lifetime Brands, Inc. designs, sources, and sells branded kitchenware, tableware, and other products for use in the home in the worldwide. The company provides kitchenware products, including kitchen tools and gadgets, cutlery, kitchen scales, thermometers, cutting boards, shears, cookware, pantryware, spice racks, and bakeware; and tableware products comprising dinnerware, stemware, flatware, and giftware. It also provides home solutions, such as thermal beverageware, bath scales, weather and outdoor household, food storage, neoprene travel, and home décor products. The company owns or licenses various brands, including the Farberware, Mikasa, Taylor, KitchenAid, Pfaltzgraff, BUILT NY, Rabbit, Kamenstein, S’well, and Fred & Friends. It serves mass market merchants, specialty stores, department stores, warehouse clubs, grocery stores, off-price retailers, food service distributors, food and beverage outlets, and e-commerce. The company sells its products directly, as well as through its retail websites. Lifetime Brands, Inc. was founded in 1945 and is headquartered in Garden City, New York.
About Yunhong Green CTI
Yunhong Green CTI Ltd. develops, produces, distributes, and sells consumer products in the United States and internationally. It offers novelty products, including foil balloons; latex balloons under the Partyloons name; and toy balloon products, which include punch balls, water bombs, and balloons twisted into shapes, as well as other inflatable toy items. The company also offers packaging films and custom film products for food, and other commercial and packaging applications; and container products, as well as assembles and sells Candy Blossom product line. It primarily serves various retail outlets, including general merchandise stores, discount and drugstore chains, grocery chains, card and gift shops, party goods stores, and florists and balloon decorators. The company sells its products directly, as well as through a network of distributors and wholesalers, retail chains, and independent sales representatives. The company was formerly known as Yunhong CTI Ltd. and changed its name to Yunhong Green CTI Ltd. in August 2023. Yunhong Green CTI Ltd. was founded in 1983 and is headquartered in Lake Barrington, Illinois.
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