Keeler Thomas Management LLC Sells 2,752 Shares of Salesforce Inc. $CRM

Keeler Thomas Management LLC trimmed its position in shares of Salesforce Inc. (NYSE:CRM) by 32.8% in the 3rd quarter, Holdings Channel reports. The institutional investor owned 5,640 shares of the CRM provider’s stock after selling 2,752 shares during the period. Keeler Thomas Management LLC’s holdings in Salesforce were worth $1,295,000 as of its most recent SEC filing.

Several other large investors have also made changes to their positions in CRM. ABS Direct Equity Fund LLC acquired a new position in Salesforce in the second quarter worth approximately $25,000. Latitude Advisors LLC acquired a new stake in Salesforce in the third quarter valued at approximately $25,000. Manning & Napier Advisors LLC acquired a new stake in Salesforce in the second quarter valued at approximately $26,000. Persistent Asset Partners Ltd acquired a new stake in Salesforce in the second quarter valued at approximately $27,000. Finally, Costello Asset Management INC grew its position in Salesforce by 410.3% in the first quarter. Costello Asset Management INC now owns 148 shares of the CRM provider’s stock worth $28,000 after acquiring an additional 119 shares in the last quarter. Institutional investors own 80.43% of the company’s stock.

Analyst Ratings Changes

Several brokerages have recently commented on CRM. Needham & Company LLC restated a “buy” rating on shares of Salesforce in a research note on Thursday, September 17th. Citizens Jmp restated a “market outperform” rating and set a $315.00 price target on shares of Salesforce in a report on Friday, September 18th. Raymond James Financial reaffirmed a “strong-buy” rating on shares of Salesforce in a research note on Thursday, August 27th. Morgan Stanley set a $315.00 price objective on shares of Salesforce in a report on Wednesday, September 2nd. Finally, Freedom Broker upped their price objective on shares of Salesforce from $230.00 to $295.00 and gave the stock a “buy” rating in a report on Thursday, September 17th. Three investment analysts have rated the stock with a Strong Buy rating, thirty-two have given a Buy rating, thirteen have given a Hold rating and three have assigned a Sell rating to the company’s stock. According to MarketBeat.com, the stock currently has a consensus rating of “Moderate Buy” and an average price target of $278.98.

More Salesforce News

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Salesforce agreed to acquire Cresta, an AI software company focused on improving contact-center productivity and customer service. The deal could strengthen Salesforce’s AI-agent strategy and support broader adoption of its CRM platform. Financial terms and the expected closing date were not disclosed. Salesforce Signs Definitive Agreement to Acquire Cresta
• Positive Sentiment: Analysts and financial commentary continue to identify Salesforce as a potential bargain, citing its improving AI monetization, strong cash generation and relatively depressed valuation compared with its longer-term prospects. This could support a rebound if growth reaccelerates. 5 Stocks to Buy in November
• Positive Sentiment: Salesforce’s history of exceeding earnings expectations, along with favorable analyst estimates, has raised expectations for another quarterly earnings beat. A stronger-than-expected report could provide a near-term catalyst, although this remains speculative ahead of results. Will Salesforce Beat Estimates Again
• Neutral Sentiment: Salesforce Ventures participated in a $700 million funding round for Hark, an AI startup developing foundation models for a consumer personal assistant. The investment expands Salesforce’s AI exposure beyond core CRM products, but its financial impact and strategic returns are uncertain. Why Salesforce Is Backing Hark
• Neutral Sentiment: Salesforce-related AIforce coverage highlights efforts to make CRM tools accessible through Claude, Slack and Salesforce interfaces, reinforcing the company’s push toward more convenient AI-enabled workflows. What is AIforce
• Negative Sentiment: CRM underperformed the broader market in the latest session, closing at $226.18. The decline reflects investor caution while the market evaluates Salesforce’s acquisition pace, AI spending and the timing of returns from these initiatives. Why Salesforce Dipped More Than the Broader Market

Salesforce Trading Down 1.4%

NYSE:CRM opened at $225.87 on Tuesday. Salesforce Inc. has a 12 month low of $146.32 and a 12 month high of $269.11. The firm has a market cap of $185.89 billion, a price-to-earnings ratio of 20.59, a P/E/G ratio of 1.10 and a beta of 1.26. The company has a quick ratio of 0.84, a current ratio of 0.84 and a debt-to-equity ratio of 1.02. The company’s 50 day moving average is $239.27 and its 200-day moving average is $198.81.

Salesforce (NYSE:CRM) last posted its quarterly earnings data on Wednesday, August 26th. The CRM provider reported $5.90 earnings per share (EPS) for the quarter, topping the consensus estimate of $3.27 by $2.63. The business had revenue of $11.35 billion during the quarter, compared to the consensus estimate of $11.33 billion. Salesforce had a net margin of 21.99% and a return on equity of 24.90%. Salesforce’s quarterly revenue was up 10.8% compared to the same quarter last year. During the same period in the prior year, the firm earned $2.91 EPS. Salesforce has set its FY 2027 guidance at 16.670-16.710 EPS and its Q3 2027 guidance at 3.420-3.440 EPS. Equities analysts anticipate that Salesforce Inc. will post 12.82 EPS for the current year.

Salesforce Dividend Announcement

The company also recently announced a quarterly dividend, which was paid on Thursday, October 8th. Shareholders of record on Thursday, September 17th were given a dividend of $0.44 per share. The ex-dividend date of this dividend was Thursday, September 17th. This represents a $1.76 dividend on an annualized basis and a yield of 0.8%. Salesforce’s payout ratio is currently 16.04%.

Insiders Place Their Bets

In other news, Director Craig Conway sold 4,500 shares of Salesforce stock in a transaction dated Friday, September 4th. The stock was sold at an average price of $260.61, for a total value of $1,172,745.00. Following the transaction, the director directly owned 5,437 shares in the company, valued at approximately $1,416,936.57. The trade was a 45.29% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is accessible through this hyperlink. Also, Director David Blair Kirk acquired 4,176 shares of the company’s stock in a transaction dated Friday, September 18th. The stock was acquired at an average price of $239.33 per share, for a total transaction of $999,442.08. Following the completion of the purchase, the director directly owned 18,748 shares of the company’s stock, valued at $4,486,958.84. This trade represents a 28.66% increase in their position. The disclosure for this purchase is available in the SEC filing. 3.50% of the stock is owned by insiders.

Salesforce Profile

Salesforce, Inc (NYSE: CRM) is a global enterprise software company that provides cloud-based customer relationship management (CRM) technology. Its platform helps organizations manage sales, customer service, marketing, commerce, data, analytics and interactions with customers across digital and traditional channels.

The company’s products include Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud and Data Cloud. Salesforce also offers Tableau for data visualization and analytics, MuleSoft for application integration, and Slack for workplace collaboration.