Scratch Capital LLC Makes New Investment in Alphabet Inc. $GOOGL

Scratch Capital LLC acquired a new stake in shares of Alphabet Inc. (NASDAQ:GOOGL) during the third quarter, Holdings Channel reports. The firm acquired 2,265 shares of the information services provider’s stock, valued at approximately $551,000.

A number of other hedge funds have also modified their holdings of GOOGL. Financial Gravity Companies Inc. bought a new stake in Alphabet in the second quarter valued at $31,000. CarsonAllaria Wealth Management Ltd. lifted its holdings in shares of Alphabet by 36.4% during the second quarter. CarsonAllaria Wealth Management Ltd. now owns 251 shares of the information services provider’s stock valued at $44,000 after acquiring an additional 67 shares during the period. Corsicana & Co. acquired a new stake in shares of Alphabet in the 3rd quarter valued at $54,000. Vermillion & White Wealth Management Group LLC boosted its stake in shares of Alphabet by 37.9% in the 2nd quarter. Vermillion & White Wealth Management Group LLC now owns 324 shares of the information services provider’s stock valued at $57,000 after purchasing an additional 89 shares in the last quarter. Finally, Christopher J. Hasenberg Inc grew its holdings in shares of Alphabet by 77.6% in the 2nd quarter. Christopher J. Hasenberg Inc now owns 348 shares of the information services provider’s stock worth $61,000 after purchasing an additional 152 shares during the last quarter. 40.03% of the stock is owned by institutional investors and hedge funds.

Trending Headlines about Alphabet

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: MarketBeat names Alphabet the most-upgraded stock of 2025 with analysts projecting at least ~20% upside (some targets to $385). The upgrades cite Gemini 3 adoption, Google Cloud strength and proprietary chip-driven monetization as the core catalysts. The 5 Most Upgraded Stocks from 2025
• Positive Sentiment: Analyst and market commentary points to a “validation flywheel” for Gemini: rising user traction and partner integrations are accelerating monetization expectations for ads, Workspace and Cloud AI services. That momentum is a near-term earnings and multiple expansion catalyst. Alphabet: Validation Flywheel Accelerating For Gemini
• Positive Sentiment: Alphabet completed a strategic renewable-energy acquisition (Intersect) for $4.75B to secure power for its data centers — reducing long-term energy risk/costs for AI infrastructure and supporting cloud/data-center expansion plans. Google buys renewable energy project developer Intersect
• Neutral Sentiment: Coverage pieces note Alphabet’s broader role as a hyperscaler consuming huge power for AI, highlighting infrastructure and energy demand as both a cost and a growth enabler — informative for capital expenditure and margin modeling. 2 Under-the-Radar Energy Stocks to Watch
• Neutral Sentiment: Product updates (e.g., new Gmail handle option) and positive media commentary (Jim Cramer, other outlets) keep the narrative of user growth and engagement positive but are unlikely to move fundamentals materially on their own. Alphabet gives users new Gmail handle option
• Negative Sentiment: Report says the DOJ is probing Alphabet (and others) over DEI policies under a fraud-law angle — any escalation could introduce regulatory/legal risk and headline volatility even if the business impact is unclear today. Trump’s Justice Department probes Google
• Negative Sentiment: Analysts and commentators are also scrutinizing heavy AI-related capex across the hyperscalers — sustained high spending could pressure near-term free cash flow and margins if revenue/margin conversion lags expectations. Buy Stock in the Mag 7 Hyperscalers or Are They Spending Too Much?

Analyst Upgrades and Downgrades

GOOGL has been the subject of several analyst reports. Loop Capital raised shares of Alphabet from a “hold” rating to a “buy” rating and lifted their price target for the company from $260.00 to $320.00 in a report on Tuesday, November 18th. CICC Research raised their price objective on shares of Alphabet from $240.00 to $303.00 and gave the stock an “outperform” rating in a report on Friday, October 31st. Hsbc Global Res raised Alphabet to a “strong-buy” rating in a report on Tuesday, October 7th. Rosenblatt Securities raised their price target on Alphabet from $224.00 to $279.00 and gave the company a “neutral” rating in a report on Thursday, October 30th. Finally, The Goldman Sachs Group lifted their price objective on Alphabet from $288.00 to $330.00 and gave the company a “buy” rating in a research report on Thursday, October 30th. Four analysts have rated the stock with a Strong Buy rating, forty-one have issued a Buy rating and six have given a Hold rating to the company’s stock. Based on data from MarketBeat, the company has an average rating of “Moderate Buy” and a consensus target price of $315.90.

Alphabet Price Performance

Shares of GOOGL opened at $313.51 on Tuesday. The business’s fifty day moving average price is $296.73 and its two-hundred day moving average price is $240.58. The firm has a market capitalization of $3.78 trillion, a price-to-earnings ratio of 30.92, a PEG ratio of 1.80 and a beta of 1.07. Alphabet Inc. has a 52 week low of $140.53 and a 52 week high of $328.83. The company has a debt-to-equity ratio of 0.06, a quick ratio of 1.75 and a current ratio of 1.75.

Alphabet (NASDAQ:GOOGL) last released its earnings results on Wednesday, October 29th. The information services provider reported $2.87 earnings per share for the quarter, topping analysts’ consensus estimates of $2.29 by $0.58. Alphabet had a return on equity of 35.00% and a net margin of 32.23%.The company had revenue of $102.35 billion during the quarter, compared to the consensus estimate of $99.90 billion. On average, analysts predict that Alphabet Inc. will post 8.9 earnings per share for the current year.

Alphabet Dividend Announcement

The firm also recently announced a quarterly dividend, which was paid on Monday, December 15th. Shareholders of record on Monday, December 8th were given a dividend of $0.21 per share. The ex-dividend date was Monday, December 8th. This represents a $0.84 dividend on an annualized basis and a yield of 0.3%. Alphabet’s dividend payout ratio is presently 8.28%.

Insider Activity

In related news, CEO Sundar Pichai sold 32,500 shares of the stock in a transaction that occurred on Wednesday, November 5th. The shares were sold at an average price of $283.48, for a total value of $9,213,100.00. Following the transaction, the chief executive officer directly owned 2,337,119 shares in the company, valued at $662,526,494.12. This represents a 1.37% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is available at the SEC website. Also, CAO Amie Thuener O’toole sold 2,778 shares of the firm’s stock in a transaction that occurred on Wednesday, October 15th. The shares were sold at an average price of $250.05, for a total transaction of $694,638.90. Following the completion of the transaction, the chief accounting officer directly owned 14,516 shares in the company, valued at approximately $3,629,725.80. The trade was a 16.06% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders sold a total of 208,209 shares of company stock worth $58,750,254 in the last ninety days. Insiders own 11.55% of the company’s stock.

Alphabet Company Profile

Alphabet Inc is the holding company created in 2015 to organize Google and a portfolio of businesses developing technologies beyond Google’s core internet services. Its principal operations are led by Google, which builds and operates consumer-facing products such as Google Search, YouTube, Android, Chrome, Gmail, Google Maps and Google Workspace, as well as advertising platforms (Google Ads and AdSense) that historically generate the majority of its revenue. Google also develops consumer hardware (Pixel phones, Nest smart-home devices, Chromecast) and developer and distribution platforms such as Google Play.

Beyond Google’s consumer and advertising businesses, Alphabet invests in enterprise and infrastructure offerings through Google Cloud, which provides cloud computing, data analytics and productivity services to businesses and institutions.