Roku (NASDAQ:ROKU) Shares Down 1.2% After Insider Selling

Shares of Roku, Inc. (NASDAQ:ROKU) traded down 1.2% during mid-day trading on Tuesday after an insider sold shares in the company. The stock traded as low as $111.14 and last traded at $113.28. 2,653,101 shares traded hands during mid-day trading, a decline of 2% from the average session volume of 2,701,457 shares. The stock had previously closed at $114.68.

Specifically, Director Neil D. Hunt sold 2,000 shares of the firm’s stock in a transaction that occurred on Friday, January 2nd. The shares were sold at an average price of $108.98, for a total value of $217,960.00. Following the transaction, the director directly owned 7,782 shares of the company’s stock, valued at $848,082.36. This trade represents a 20.45% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available through this hyperlink. Also, CAO Matthew C. Banks sold 729 shares of Roku stock in a transaction on Friday, January 2nd. The stock was sold at an average price of $109.04, for a total value of $79,490.16. Following the transaction, the chief accounting officer owned 5,825 shares in the company, valued at approximately $635,158. This represents a 11.12% decrease in their position. The disclosure for this sale is available in the SEC filing.

Wall Street Analyst Weigh In

Several equities research analysts recently issued reports on ROKU shares. KeyCorp restated an “overweight” rating and set a $116.00 price objective on shares of Roku in a research report on Tuesday, October 28th. Zacks Research downgraded shares of Roku from a “strong-buy” rating to a “hold” rating in a report on Tuesday, December 30th. Weiss Ratings reaffirmed a “sell (d-)” rating on shares of Roku in a research report on Wednesday, October 8th. Wedbush upped their price objective on Roku from $115.00 to $130.00 and gave the company an “outperform” rating in a report on Thursday, December 11th. Finally, Needham & Company LLC reissued a “buy” rating and set a $110.00 target price on shares of Roku in a research note on Wednesday, October 1st. Twenty-three equities research analysts have rated the stock with a Buy rating, five have given a Hold rating and one has given a Sell rating to the company’s stock. According to data from MarketBeat, the company presently has a consensus rating of “Moderate Buy” and a consensus price target of $118.12.

Key Roku News

Here are the key news stories impacting Roku this week:

• Positive Sentiment: Arete upgraded ROKU from Neutral to Buy with a $132 price target — this analyst lift increases buy-side interest and implies roughly mid‑teens upside versus recent levels.
• Positive Sentiment: Roku is the first major streamer to adopt iSpot’s outcomes‑based ad metric, aimed at improving ad targeting and measurement — this could boost ad pricing and monetization over time. Roku & iSpot bring outcome-based optimization to streaming
• Positive Sentiment: Market research shows Smart TVs are now the primary streaming device in U.S. homes — a structural tailwind for Roku’s platform and licensing business (Roku OS is embedded across many smart TV brands). Parks: Smart TV Is Primary Streaming Device in U.S. Homes
• Positive Sentiment: Roku just flashed a technical “golden cross” (short‑term moving average crossing above long‑term), a bullish signal that may attract momentum traders. Roku (ROKU) Just Flashed Golden Cross Signal: Do You Buy?
• Neutral Sentiment: KREX+ launched a livestreaming app option that highlights continued growth in local and niche streaming apps — incremental ecosystem expansion for devices like Roku. KREX+ app now available to livestream broadcasts and more
• Neutral Sentiment: Several consumer pieces about setup, resolution mismatches, device longevity and offline usage are circulating — useful for user experience awareness but unlikely to move fundamentals materially near term. Your Roku might be using the wrong TV display resolution – here’s why
• Neutral Sentiment: Industry press (Advanced Television) also covered the Roku‑iSpot tie-up; broader trade coverage helps visibility but is not an immediate revenue read. Roku, iSpot bring outcome-based optimisation to streaming
• Negative Sentiment: Critical consumer pieces (e.g., “Why Do Some People Hate Roku?”) highlight complaints about ads, UI and data/privacy concerns — persistent reputation issues that could pressure user engagement or platform perception. Why Do Some People Hate Roku?

Roku Price Performance

The business has a 50 day simple moving average of $103.35 and a 200 day simple moving average of $96.56. The company has a market capitalization of $16.74 billion, a price-to-earnings ratio of -566.37 and a beta of 1.95.

Roku (NASDAQ:ROKU) last issued its quarterly earnings data on Thursday, October 30th. The company reported $0.16 earnings per share for the quarter, beating analysts’ consensus estimates of $0.07 by $0.09. Roku had a negative return on equity of 1.08% and a negative net margin of 0.61%.The business had revenue of $1.21 billion during the quarter, compared to analysts’ expectations of $1.21 billion. During the same period in the previous year, the firm posted ($0.06) earnings per share. The company’s revenue was up 14.0% on a year-over-year basis. On average, equities research analysts predict that Roku, Inc. will post -0.3 EPS for the current year.

Institutional Inflows and Outflows

Several hedge funds and other institutional investors have recently made changes to their positions in ROKU. Vanguard Group Inc. increased its stake in Roku by 2.5% during the 3rd quarter. Vanguard Group Inc. now owns 12,998,674 shares of the company’s stock worth $1,301,557,000 after buying an additional 322,858 shares during the period. Acadian Asset Management LLC grew its stake in shares of Roku by 41.2% in the second quarter. Acadian Asset Management LLC now owns 2,691,643 shares of the company’s stock worth $236,545,000 after acquiring an additional 785,864 shares in the last quarter. AQR Capital Management LLC grew its stake in shares of Roku by 275.5% in the third quarter. AQR Capital Management LLC now owns 2,586,125 shares of the company’s stock worth $258,897,000 after acquiring an additional 1,897,407 shares in the last quarter. Tableaux LLC purchased a new stake in shares of Roku during the second quarter worth $1,746,000. Finally, Holocene Advisors LP raised its stake in shares of Roku by 352.3% in the third quarter. Holocene Advisors LP now owns 1,650,448 shares of the company’s stock valued at $165,259,000 after acquiring an additional 1,285,585 shares in the last quarter. Hedge funds and other institutional investors own 86.30% of the company’s stock.

Roku Company Profile

Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.