Serve Robotics (NASDAQ:SERV) COO Touraj Parang Sells 4,008 Shares

Serve Robotics Inc. (NASDAQ:SERV) COO Touraj Parang sold 4,008 shares of the business’s stock in a transaction that occurred on Thursday, January 8th. The stock was sold at an average price of $14.30, for a total value of $57,314.40. Following the completion of the sale, the chief operating officer directly owned 1,329,683 shares in the company, valued at approximately $19,014,466.90. This represents a 0.30% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is accessible through the SEC website.

Touraj Parang also recently made the following trade(s):

• On Friday, December 12th, Touraj Parang sold 5,000 shares of Serve Robotics stock. The shares were sold at an average price of $13.07, for a total value of $65,350.00.
• On Thursday, December 11th, Touraj Parang sold 6,300 shares of Serve Robotics stock. The shares were sold at an average price of $11.87, for a total value of $74,781.00.
• On Thursday, November 6th, Touraj Parang sold 6,100 shares of Serve Robotics stock. The stock was sold at an average price of $10.74, for a total value of $65,514.00.
• On Wednesday, November 5th, Touraj Parang sold 9,500 shares of Serve Robotics stock. The stock was sold at an average price of $11.78, for a total value of $111,910.00.

Serve Robotics Stock Performance

Shares of SERV traded down $0.70 during trading hours on Friday, hitting $14.71. The company had a trading volume of 12,330,471 shares, compared to its average volume of 11,877,606. The stock has a market capitalization of $1.10 billion, a price-to-earnings ratio of -9.87 and a beta of 0.27. The firm has a fifty day moving average price of $10.98 and a 200-day moving average price of $11.50. Serve Robotics Inc. has a 52-week low of $4.66 and a 52-week high of $23.10.

Serve Robotics (NASDAQ:SERV) last issued its earnings results on Wednesday, November 12th. The company reported ($0.54) earnings per share (EPS) for the quarter, missing the consensus estimate of ($0.37) by ($0.17). The firm had revenue of $0.69 million during the quarter, compared to analysts’ expectations of $0.69 million. Serve Robotics had a negative return on equity of 38.52% and a negative net margin of 4,121.58%. Research analysts anticipate that Serve Robotics Inc. will post -0.98 earnings per share for the current fiscal year.

Key Headlines Impacting Serve Robotics

Here are the key news stories impacting Serve Robotics this week:

• Positive Sentiment: Zacks says Serve’s partnership with DoorDash could be transformative — broadening demand, improving robot utilization and unit economics as Serve pushes toward scalable growth. This frames the DoorDash tie-up as a key revenue/efficiency catalyst. Read More.
• Positive Sentiment: The Motley Fool highlights continued Wall Street buy ratings and public praise from Nvidia CEO Jensen Huang at CES 2026 — positive sentiment that can support multiple re-rating paths (market share, tech partnerships, investor interest). Read More.
• Positive Sentiment: Unusually heavy call-option activity — roughly 40,038 calls traded (about +52% vs. average) — indicates speculative bullish positioning or hedging by traders anticipating upside. This can amplify short-term price moves if buys continue. (no article link available)
• Negative Sentiment: CEO Ali Kashani sold 9,088 shares at an average of $14.30 (0.27% reduction in his holding). Insider sales by the CEO can be read as signal-raising for some investors. Read More.
• Negative Sentiment: COO Touraj Parang sold 4,008 shares at an average of $14.30 (0.30% reduction). Multiple senior-exec sales on the same day increase perceived downside pressure. Read More.
• Negative Sentiment: Insider Euan Abraham sold 1,171 shares at $14.30 (0.48% reduction). Smaller sale but adds to the cluster of insider dispositions. Read More.
• Negative Sentiment: CFO Brian Read sold 4,748 shares at an average price of $15.81 (1.42% reduction). A CFO sale at a higher average price can attract particular attention from investors. Read More.

Analysts Set New Price Targets

Several analysts have commented on the company. Weiss Ratings reiterated a “sell (d-)” rating on shares of Serve Robotics in a research note on Monday, December 29th. Loop Capital set a $16.00 price objective on Serve Robotics in a research report on Wednesday, December 31st. Freedom Capital upgraded Serve Robotics to a “strong-buy” rating in a report on Wednesday, December 31st. Cantor Fitzgerald restated an “overweight” rating on shares of Serve Robotics in a research note on Monday, November 17th. Finally, Oppenheimer began coverage on shares of Serve Robotics in a report on Thursday, December 18th. They set an “outperform” rating and a $20.00 price target on the stock. Two investment analysts have rated the stock with a Strong Buy rating, five have issued a Buy rating, one has issued a Hold rating and one has assigned a Sell rating to the company’s stock. According to MarketBeat.com, the company has a consensus rating of “Moderate Buy” and a consensus price target of $18.80.

Institutional Trading of Serve Robotics

A number of hedge funds have recently bought and sold shares of SERV. Vanguard Group Inc. lifted its holdings in Serve Robotics by 25.2% in the third quarter. Vanguard Group Inc. now owns 2,594,869 shares of the company’s stock valued at $30,178,000 after acquiring an additional 521,945 shares during the period. Exchange Traded Concepts LLC increased its position in shares of Serve Robotics by 11.3% during the 3rd quarter. Exchange Traded Concepts LLC now owns 1,109,001 shares of the company’s stock valued at $12,898,000 after purchasing an additional 112,718 shares during the last quarter. Geode Capital Management LLC lifted its stake in shares of Serve Robotics by 176.0% in the 2nd quarter. Geode Capital Management LLC now owns 878,668 shares of the company’s stock worth $10,054,000 after purchasing an additional 560,361 shares during the period. First Trust Advisors LP purchased a new position in shares of Serve Robotics in the third quarter worth approximately $8,840,000. Finally, Legal & General Group Plc grew its position in Serve Robotics by 8.3% during the third quarter. Legal & General Group Plc now owns 751,834 shares of the company’s stock valued at $8,816,000 after buying an additional 57,905 shares during the period.

About Serve Robotics

Serve Robotics develops and operates autonomous sidewalk delivery robots designed to transform last-mile logistics for restaurants, retailers and grocery brands. By combining proprietary hardware, sensor suites and dispatch software, the company enables on-demand deliveries of food, beverages and consumer goods while minimizing reliance on traditional vehicle fleets.

The core Serve robot integrates four-wheeled mobility, LiDAR and vision cameras with AI-driven navigation algorithms to detect obstacles, traverse urban sidewalks and interact safely with pedestrians.