Netflix (NASDAQ:NFLX) Given New $95.00 Price Target at Pivotal Research

Netflix (NASDAQ:NFLX) had its target price cut by investment analysts at Pivotal Research from $105.00 to $95.00 in a report issued on Wednesday,Benzinga reports. The firm presently has a “hold” rating on the Internet television network’s stock. Pivotal Research’s target price points to a potential upside of 8.87% from the stock’s current price.

NFLX has been the topic of several other research reports. Arete Research boosted their price objective on shares of Netflix from $83.30 to $108.40 and gave the stock a “neutral” rating in a report on Tuesday, October 28th. Cfra Research cut Netflix from a “strong-buy” rating to a “hold” rating in a report on Monday, January 5th. Guggenheim reduced their target price on shares of Netflix from $145.00 to $130.00 and set a “buy” rating on the stock in a research note on Wednesday. Needham & Company LLC reduced their price target on shares of Netflix from $150.00 to $120.00 and set a “buy” rating on the stock in a research report on Wednesday. Finally, Barclays reiterated a “neutral” rating and issued a $110.00 price target on shares of Netflix in a research note on Friday, December 5th. Two analysts have rated the stock with a Strong Buy rating, thirty-one have assigned a Buy rating, fourteen have assigned a Hold rating and one has assigned a Sell rating to the company’s stock. Based on data from MarketBeat.com, Netflix has an average rating of “Moderate Buy” and a consensus target price of $120.89.

Netflix Stock Down 0.8%

NFLX stock opened at $87.26 on Wednesday. The company has a 50 day moving average of $97.95 and a two-hundred day moving average of $112.22. The company has a quick ratio of 1.33, a current ratio of 1.33 and a debt-to-equity ratio of 0.56. Netflix has a 12-month low of $82.11 and a 12-month high of $134.12. The company has a market cap of $369.75 billion, a price-to-earnings ratio of 36.45 and a beta of 1.71.

Netflix (NASDAQ:NFLX) last released its quarterly earnings data on Tuesday, January 20th. The Internet television network reported $0.56 EPS for the quarter, topping analysts’ consensus estimates of $0.55 by $0.01. The firm had revenue of $12.05 billion for the quarter, compared to the consensus estimate of $11.97 billion. Netflix had a return on equity of 41.86% and a net margin of 24.05%.The firm’s revenue was up 17.6% on a year-over-year basis. During the same quarter in the prior year, the company posted $4.27 earnings per share. Netflix has set its Q1 2026 guidance at 0.760-0.760 EPS. On average, equities analysts anticipate that Netflix will post 24.58 earnings per share for the current fiscal year.

Insider Activity

In related news, CEO Gregory K. Peters sold 20,270 shares of the firm’s stock in a transaction dated Tuesday, November 4th. The stock was sold at an average price of $109.57, for a total transaction of $2,220,943.36. Following the transaction, the chief executive officer directly owned 127,810 shares of the company’s stock, valued at approximately $14,003,886.08. This trade represents a 13.69% decrease in their position. The sale was disclosed in a filing with the SEC, which is accessible through this link. Also, Director Reed Hastings sold 426,290 shares of the stock in a transaction dated Friday, January 2nd. The stock was sold at an average price of $91.67, for a total transaction of $39,078,004.30. Following the sale, the director owned 3,940 shares of the company’s stock, valued at approximately $361,179.80. This represents a 99.08% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Over the last 90 days, insiders have sold 1,653,599 shares of company stock worth $173,141,263. Corporate insiders own 1.37% of the company’s stock.

Hedge Funds Weigh In On Netflix

Several hedge funds and other institutional investors have recently modified their holdings of the company. First Financial Corp IN lifted its position in shares of Netflix by 900.0% in the fourth quarter. First Financial Corp IN now owns 270 shares of the Internet television network’s stock worth $25,000 after buying an additional 243 shares in the last quarter. DiNuzzo Private Wealth Inc. grew its position in shares of Netflix by 885.2% in the 4th quarter. DiNuzzo Private Wealth Inc. now owns 266 shares of the Internet television network’s stock worth $25,000 after buying an additional 239 shares during the last quarter. Imprint Wealth LLC acquired a new stake in Netflix in the third quarter worth about $25,000. Retirement Wealth Solutions LLC purchased a new position in Netflix in the 3rd quarter worth $28,000. Finally, MB Levis & Associates LLC increased its stake in shares of Netflix by 177.8% in the fourth quarter. MB Levis & Associates LLC now owns 300 shares of the Internet television network’s stock worth $28,000 after acquiring an additional 192 shares during the period. 80.93% of the stock is owned by institutional investors.

Key Netflix News

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Q4 beat and subscriber milestone — Netflix reported Q4 revenue and EPS slightly ahead of Street estimates and said paid memberships topped ~325M, showing the core streaming business still growing. Reuters: Netflix beats revenue estimates
• Positive Sentiment: Advertising momentum — Management said ad revenue topped roughly $1.5B in 2025, highlighting a material and growing non‑subscription revenue stream that supports longer‑term monetization. Deadline: Ad revenue update
• Neutral Sentiment: Warner Bros. deal amended to all‑cash — Netflix converted its WBD offer to an all‑cash structure (same headline price), which could speed shareholder approval and remove stock‑contingent risk — but it concentrates cash needs on Netflix. Reuters: All‑cash WBD offer
• Neutral Sentiment: Analysts largely maintain buy/overweight views but trim targets — Several firms reiterated Buy ratings while lowering price targets, signaling confidence in fundamentals but acknowledging near‑term uncertainty from the WBD bid and margin pressure. TipRanks: Analyst notes
• Negative Sentiment: Disappointing near‑term guidance — Q1 EPS guidance came in below consensus, which triggered the after‑hours selloff despite the beat; investors are focused on short‑term profitability. Proactive: Guidance reaction
• Negative Sentiment: Share buyback paused to fund WBD bid — Netflix halted repurchases to preserve cash for the acquisition, removing a shareholder-friendly capital return and increasing perceived execution/cash risk. TalkMarkets: Buyback pause
• Negative Sentiment: Higher content spending and margin pressure — Netflix plans to raise program spending ~10% in 2026, which could compress near‑term margins even as it targets long‑term growth. Financial Post: Content spend
• Negative Sentiment: Insider selling and broader risk‑off — Recent insider share sales were disclosed and tech weakness/risk‑off sentiment amplified selling pressure around the earnings/guidance news. SEC: Insider sale filing

Netflix Company Profile

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.