ServiceNow, Inc. (NYSE:NOW) Receives $215.97 Consensus Target Price from Analysts

Shares of ServiceNow, Inc. (NYSE:NOW) have been given an average recommendation of “Moderate Buy” by the forty-one brokerages that are currently covering the firm, Marketbeat Ratings reports. Two research analysts have rated the stock with a sell rating, five have assigned a hold rating, thirty-two have given a buy rating and two have assigned a strong buy rating to the company. The average twelve-month price objective among analysts that have covered the stock in the last year is $211.1471.

Several brokerages have recently commented on NOW. Royal Bank Of Canada reaffirmed an “outperform” rating and issued a $195.00 price target (down previously from $240.00) on shares of ServiceNow in a research note on Monday, January 5th. BTIG Research reaffirmed a “buy” rating and set a $200.00 target price on shares of ServiceNow in a research note on Monday, December 22nd. DA Davidson set a $220.00 price target on shares of ServiceNow and gave the company a “buy” rating in a research note on Tuesday, December 16th. JPMorgan Chase & Co. upped their price objective on shares of ServiceNow from $204.00 to $215.00 and gave the stock an “overweight” rating in a report on Thursday, October 30th. Finally, Citigroup reiterated a “buy” rating on shares of ServiceNow in a report on Monday, January 12th.

Insider Transactions at ServiceNow

In related news, insider Paul Fipps sold 1,525 shares of the stock in a transaction dated Tuesday, November 18th. The stock was sold at an average price of $163.51, for a total transaction of $249,352.75. Following the transaction, the insider owned 2,705 shares of the company’s stock, valued at approximately $442,294.55. This represents a 36.05% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through this hyperlink. Also, Director Paul Edward Chamberlain sold 1,500 shares of ServiceNow stock in a transaction dated Friday, November 28th. The shares were sold at an average price of $161.60, for a total value of $242,400.00. Following the completion of the transaction, the director directly owned 47,930 shares of the company’s stock, valued at approximately $7,745,488. This represents a 3.03% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. In the last three months, insiders have sold 15,310 shares of company stock worth $2,533,585. 0.34% of the stock is owned by corporate insiders.

Institutional Investors Weigh In On ServiceNow

A number of hedge funds have recently added to or reduced their stakes in NOW. Highline Wealth Partners LLC lifted its position in shares of ServiceNow by 1.8% during the second quarter. Highline Wealth Partners LLC now owns 623 shares of the information technology services provider’s stock worth $640,000 after acquiring an additional 11 shares in the last quarter. Richardson Financial Services Inc. grew its position in shares of ServiceNow by 50.0% in the second quarter. Richardson Financial Services Inc. now owns 33 shares of the information technology services provider’s stock valued at $33,000 after purchasing an additional 11 shares in the last quarter. Brady Martz Wealth Solutions LLC raised its stake in shares of ServiceNow by 1.3% during the 3rd quarter. Brady Martz Wealth Solutions LLC now owns 842 shares of the information technology services provider’s stock valued at $775,000 after purchasing an additional 11 shares during the period. Magnus Financial Group LLC lifted its holdings in ServiceNow by 1.9% during the 3rd quarter. Magnus Financial Group LLC now owns 589 shares of the information technology services provider’s stock worth $542,000 after purchasing an additional 11 shares in the last quarter. Finally, Avidian Wealth Enterprises LLC boosted its stake in ServiceNow by 2.5% in the 3rd quarter. Avidian Wealth Enterprises LLC now owns 453 shares of the information technology services provider’s stock worth $417,000 after purchasing an additional 11 shares during the period. 87.18% of the stock is currently owned by institutional investors and hedge funds.

ServiceNow Trading Down 0.1%

NOW opened at $125.26 on Thursday. The stock has a market capitalization of $130.07 billion, a PE ratio of 75.73, a P/E/G ratio of 2.16 and a beta of 0.98. ServiceNow has a one year low of $123.78 and a one year high of $239.62. The company has a debt-to-equity ratio of 0.13, a quick ratio of 1.06 and a current ratio of 1.06. The business’s 50 day moving average price is $155.06 and its 200 day moving average price is $174.14.

More ServiceNow News

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Three‑year OpenAI partnership to embed GPT‑5.2 and run agentic AI across enterprise workflows — strengthens ServiceNow’s AI roadmap and product differentiation, which could boost adoption and upsells. ServiceNow inks deal with OpenAI to boost its AI software stack
• Positive Sentiment: Company expanded its global Partner Program and launched a new Build partner track to accelerate AI agent innovation and partner‑led solutions — should broaden go‑to‑market reach for agent deployments. ServiceNow enhances global Partner Program
• Positive Sentiment: New partner integrations (e.g., Action1 for real‑time CMDB sync and autonomous patching) improve ServiceNow’s enterprise functionality and may speed customer deployments. Action1 Partners with ServiceNow
• Positive Sentiment: Notable investor interest: a featured investor on CNBC says he’s buying more NOW — a short‑term bullish signal from active managers. Trade Tracker: Malcolm Ethridge buys more ServiceNow
• Positive Sentiment: Some analysts/coverage remain constructive (TD Cowen maintained Buy with a $200 PT; comparison pieces argue NOW’s AI/workflow edge vs. peers), supporting a longer‑term growth story. TD Cowen maintains Buy on ServiceNow
• Neutral Sentiment: Industry roundups and lists include NOW as a software stock to watch — helpful context but not an immediate catalyst. These 3 Software Stocks Could Deliver Outsized Returns
• Negative Sentiment: Analysts cut price targets (BMO: $230→$175; Mizuho: $210→$190) — lowers near‑term upside expectations and may pressure investor sentiment despite “outperform” ratings. ServiceNow PT Lowered to $175 at BMO
• Negative Sentiment: Coverage highlighting the stock’s 2025 slump, long losing streak and worries about past M&A/pricing has kept investor enthusiasm muted and likely contributes to continued selling pressure. Why Stock‑Split Stock ServiceNow Slumped in 2025
• Negative Sentiment: Short‑term technical headwinds: price is well below the 50‑ and 200‑day moving averages and near its 52‑week low, which can trigger momentum selling. Here’s why the ServiceNow stock price is tanking

ServiceNow Company Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.