Yelp (NYSE:YELP) CEO Jeremy Stoppelman Sells 30,000 Shares of Stock

Yelp Inc. (NYSE:YELP) CEO Jeremy Stoppelman sold 30,000 shares of the stock in a transaction that occurred on Friday, January 23rd. The stock was sold at an average price of $28.74, for a total transaction of $862,200.00. Following the sale, the chief executive officer owned 756,458 shares in the company, valued at approximately $21,740,602.92. This trade represents a 3.81% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this link.

Jeremy Stoppelman also recently made the following trade(s):

• On Tuesday, January 20th, Jeremy Stoppelman sold 30,000 shares of Yelp stock. The shares were sold at an average price of $28.07, for a total value of $842,100.00.
• On Friday, January 16th, Jeremy Stoppelman sold 30,000 shares of Yelp stock. The shares were sold at an average price of $28.48, for a total value of $854,400.00.

Yelp Price Performance

Shares of NYSE YELP opened at $28.22 on Friday. The stock’s 50-day moving average is $29.68 and its two-hundred day moving average is $31.42. Yelp Inc. has a 1-year low of $27.29 and a 1-year high of $41.72. The company has a market cap of $1.74 billion, a price-to-earnings ratio of 12.49, a price-to-earnings-growth ratio of 0.54 and a beta of 0.55.

Yelp (NYSE:YELP) last posted its quarterly earnings results on Thursday, November 6th. The local business review company reported $0.61 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $0.47 by $0.14. Yelp had a return on equity of 20.33% and a net margin of 10.23%.The company had revenue of $376.04 million for the quarter, compared to analyst estimates of $368.39 million. During the same quarter last year, the company earned $0.56 EPS. Yelp’s revenue for the quarter was up 4.4% compared to the same quarter last year. Equities research analysts anticipate that Yelp Inc. will post 2.22 earnings per share for the current fiscal year.

More Yelp News

Here are the key news stories impacting Yelp this week:

• Positive Sentiment: Yelp announced it will acquire Hatch, an AI-powered lead-management/customer-communication platform, in a deal reported around $270M–$300M — a strategic push to embed AI into Yelp’s local-business offerings and boost monetization of service-business listings. This could accelerate revenue growth and improve lead conversion for advertisers if integration succeeds. Yelp to Buy Hatch for $270M in Cash Yelp Purchasing AI Lead Management Platform Hatch for $300 Million
• Positive Sentiment: Analyst/style-score coverage from Zacks labels Yelp as a top-ranked growth stock, highlighting attractive growth metrics and screen-based endorsements that can draw investor interest and institutional attention. Yelp (YELP) is a Top-Ranked Growth Stock: Should You Buy?
• Positive Sentiment: Zacks also profiles Yelp as a strong value stock on style-score screens, noting valuation and profitability metrics (helpful context for investors balancing growth and value exposures). Here’s Why Yelp (YELP) is a Strong Value Stock
• Neutral Sentiment: Yelp released its 2026 “Top 100 Places to Eat” list (and related local/regional coverage). These annual lists drive consumer engagement and media attention, supporting ad inventory demand and brand reach — a modest, recurring positive for traffic and local-ad sales. Yelp Announces its 2026 Top 100 Places to Eat in the United States
• Negative Sentiment: Insider activity: CEO Jeremy Stoppelman sold 30,000 shares recently. While insider sales are often routine, the market sometimes treats them as a negative signal about insider conviction or as added share supply near a news event. Jeremy Stoppelman Sells 30,000 Shares of Yelp (NYSE:YELP) Stock

Analyst Ratings Changes

A number of equities research analysts have recently weighed in on YELP shares. Morgan Stanley reduced their price objective on shares of Yelp from $30.00 to $28.00 and set an “underweight” rating on the stock in a report on Tuesday, January 13th. JPMorgan Chase & Co. cut their price target on Yelp from $33.00 to $30.00 and set a “neutral” rating on the stock in a research note on Monday, November 10th. Zacks Research downgraded Yelp from a “strong-buy” rating to a “hold” rating in a report on Monday, October 27th. Jefferies Financial Group increased their price objective on Yelp from $31.00 to $32.00 and gave the company a “hold” rating in a report on Thursday, December 11th. Finally, Evercore ISI cut their target price on Yelp from $45.00 to $38.00 and set an “outperform” rating on the stock in a research report on Monday, November 10th. One investment analyst has rated the stock with a Buy rating, four have given a Hold rating and two have issued a Sell rating to the company. Based on data from MarketBeat.com, Yelp has a consensus rating of “Reduce” and an average target price of $31.29.

Institutional Trading of Yelp

A number of hedge funds and other institutional investors have recently made changes to their positions in YELP. Royal Bank of Canada boosted its position in shares of Yelp by 157.8% in the 1st quarter. Royal Bank of Canada now owns 252,564 shares of the local business review company’s stock valued at $9,352,000 after purchasing an additional 154,612 shares during the period. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. lifted its stake in Yelp by 0.7% in the first quarter. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. now owns 76,376 shares of the local business review company’s stock valued at $2,828,000 after buying an additional 506 shares during the last quarter. UBS AM A Distinct Business Unit of UBS Asset Management Americas LLC lifted its stake in Yelp by 2.6% in the first quarter. UBS AM A Distinct Business Unit of UBS Asset Management Americas LLC now owns 208,551 shares of the local business review company’s stock valued at $7,723,000 after buying an additional 5,210 shares during the last quarter. Intech Investment Management LLC boosted its holdings in shares of Yelp by 21.8% in the first quarter. Intech Investment Management LLC now owns 39,377 shares of the local business review company’s stock valued at $1,458,000 after acquiring an additional 7,053 shares during the period. Finally, Strs Ohio purchased a new position in shares of Yelp during the first quarter worth approximately $56,000. Institutional investors and hedge funds own 90.11% of the company’s stock.

Yelp Company Profile

Yelp is a digital platform that connects consumers with local businesses through user-generated reviews, ratings and multimedia content. The company’s flagship offerings include the Yelp website and mobile applications for iOS and Android, where users can search for and discover restaurants, shops, service providers and other points of interest. In addition to crowd-sourced reviews and photographs, Yelp provides business profile pages featuring hours, contact information, menus and direct messaging capabilities.

Yelp generates revenue primarily through advertising services sold to small and medium-sized enterprises.