Oliver Luxxe Assets LLC Increases Holdings in Amazon.com, Inc. $AMZN

Oliver Luxxe Assets LLC increased its stake in Amazon.com, Inc. (NASDAQ:AMZN) by 6.9% during the third quarter, according to its most recent filing with the SEC. The fund owned 38,377 shares of the e-commerce giant’s stock after buying an additional 2,466 shares during the quarter. Amazon.com accounts for approximately 1.3% of Oliver Luxxe Assets LLC’s portfolio, making the stock its 15th largest holding. Oliver Luxxe Assets LLC’s holdings in Amazon.com were worth $8,426,000 as of its most recent SEC filing.

Other large investors have also added to or reduced their stakes in the company. Maryland Capital Advisors Inc. lifted its stake in Amazon.com by 81.9% in the second quarter. Maryland Capital Advisors Inc. now owns 211 shares of the e-commerce giant’s stock valued at $46,000 after purchasing an additional 95 shares during the last quarter. Cooksen Wealth LLC increased its position in Amazon.com by 23.5% in the second quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant’s stock worth $54,000 after buying an additional 47 shares during the last quarter. PayPay Securities Corp raised its stake in shares of Amazon.com by 62.3% in the third quarter. PayPay Securities Corp now owns 250 shares of the e-commerce giant’s stock valued at $55,000 after buying an additional 96 shares during the period. Access Investment Management LLC purchased a new position in shares of Amazon.com during the 2nd quarter valued at $74,000. Finally, Sagard Holdings Management Inc. purchased a new position in shares of Amazon.com during the 2nd quarter valued at $79,000. Hedge funds and other institutional investors own 72.20% of the company’s stock.

Key Stories Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Royal Bank of Canada reiterated a Buy on AMZN, providing analyst support that can limit downside and attract buyers. RBC reiterates Buy on Amazon
• Positive Sentiment: Nancy Pelosi’s disclosed trades show selling shares then buying long‑dated call LEAPS on big tech (including AMZN), a leveraged bullish stance that signals institutional confidence in the company’s multi‑quarter upside. Pelosi’s Bullish 2026 Buy List
• Positive Sentiment: Jim Cramer publicly urged buying Amazon despite planned layoffs, which can buoy retail interest and steady the share price amid headline risk. Jim Cramer Says ‘Buy’ Amazon
• Neutral Sentiment: Microsoft unveiled the Maia 200 inference chip, sharpening competition among hyperscalers on AI cost efficiency — a development investors should watch because it affects AWS pricing and margin dynamics but does not immediately change AMZN fundamentals. Microsoft’s Maia 200: The Profit Engine AI Needs
• Negative Sentiment: Multiple outlets report Amazon is preparing another round of layoffs; those reports are pressuring the stock by raising near‑term execution and cost‑cutting uncertainty. Amazon Stock Slips on Reports of Massive Incoming Layoffs
• Negative Sentiment: Amazon’s wide theatrical release of the Melania documentary is drawing low ticket sales and polarizing attention (including political promotion), creating reputational noise and potential short‑term distraction for the brand. Trump Makes Rare Post On X To Promote Wife’s Amazon Documentary
• Negative Sentiment: Coverage notes tariff‑related price spikes and a recent downgrade in a blue‑chip roundup; those macro and analyst‑rating headwinds add pressure to e‑commerce margins and investor sentiment. Amazon Faces Tariff‑Related Price Spikes Allstate Upgraded, Amazon Downgraded

Amazon.com Stock Performance

NASDAQ AMZN opened at $238.42 on Tuesday. The company’s 50 day simple moving average is $231.79 and its two-hundred day simple moving average is $229.23. The company has a debt-to-equity ratio of 0.14, a current ratio of 1.01 and a quick ratio of 0.80. Amazon.com, Inc. has a 1 year low of $161.38 and a 1 year high of $258.60. The stock has a market capitalization of $2.55 trillion, a PE ratio of 33.68, a P/E/G ratio of 1.50 and a beta of 1.37.

Amazon.com (NASDAQ:AMZN) last released its quarterly earnings results on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share for the quarter, topping the consensus estimate of $1.57 by $0.38. Amazon.com had a net margin of 11.06% and a return on equity of 23.62%. The firm had revenue of $180.17 billion for the quarter, compared to analysts’ expectations of $177.53 billion. During the same quarter in the prior year, the firm posted $1.43 earnings per share. The business’s quarterly revenue was up 13.4% on a year-over-year basis. Analysts predict that Amazon.com, Inc. will post 6.31 earnings per share for the current fiscal year.

Analyst Ratings Changes

AMZN has been the subject of several recent research reports. Arete Research lifted their price objective on Amazon.com from $264.00 to $283.00 and gave the stock a “buy” rating in a report on Wednesday, January 21st. Guggenheim upgraded shares of Amazon.com to a “strong-buy” rating in a research report on Wednesday, December 10th. Daiwa Capital Markets lifted their target price on shares of Amazon.com from $254.00 to $300.00 and gave the stock a “buy” rating in a research note on Tuesday, November 11th. Susquehanna set a $300.00 price target on shares of Amazon.com and gave the company a “positive” rating in a research report on Friday, October 31st. Finally, Telsey Advisory Group raised their price objective on shares of Amazon.com from $265.00 to $300.00 and gave the stock an “outperform” rating in a report on Friday, October 31st. One investment analyst has rated the stock with a Strong Buy rating, fifty-four have issued a Buy rating and four have given a Hold rating to the company’s stock. According to data from MarketBeat, the stock has a consensus rating of “Moderate Buy” and an average target price of $295.86.

Insiders Place Their Bets

In other Amazon.com news, CEO Andrew R. Jassy sold 19,872 shares of the firm’s stock in a transaction dated Friday, November 21st. The stock was sold at an average price of $216.94, for a total value of $4,311,031.68. Following the sale, the chief executive officer owned 2,208,310 shares of the company’s stock, valued at $479,070,771.40. This trade represents a 0.89% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which is available at this link. Also, CEO Matthew S. Garman sold 17,768 shares of the business’s stock in a transaction dated Friday, November 21st. The stock was sold at an average price of $216.90, for a total value of $3,853,879.20. Following the transaction, the chief executive officer directly owned 6,273 shares of the company’s stock, valued at $1,360,613.70. The trade was a 73.91% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Over the last three months, insiders sold 79,734 shares of company stock worth $18,534,017. 10.80% of the stock is owned by corporate insiders.

Amazon.com Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.