Adidas (OTCMKTS:ADDYY) Share Price Crosses Below 50 Day Moving Average – Time to Sell?

Adidas AG (OTCMKTS:ADDYY) passed below its 50 day moving average during trading on Tuesday . The stock has a 50 day moving average of $94.19 and traded as low as $87.0350. Adidas shares last traded at $88.12, with a volume of 72,795 shares trading hands.

Analyst Ratings Changes

A number of equities research analysts have recently issued reports on the stock. Sanford C. Bernstein restated an “outperform” rating and issued a $146.02 target price on shares of Adidas in a research note on Tuesday, January 6th. Bank of America reaffirmed an “underperform” rating on shares of Adidas in a report on Tuesday, January 6th. Citigroup reissued a “buy” rating on shares of Adidas in a research report on Tuesday. Santander began coverage on shares of Adidas in a research note on Thursday, January 15th. They set an “outperform” rating for the company. Finally, BTIG Research initiated coverage on shares of Adidas in a research report on Tuesday, October 14th. They issued a “neutral” rating on the stock. Three equities research analysts have rated the stock with a Strong Buy rating, six have given a Buy rating, three have given a Hold rating and one has issued a Sell rating to the company. Based on data from MarketBeat, the stock has an average rating of “Moderate Buy” and an average target price of $146.02.

Adidas Stock Performance

The firm has a market cap of $31.47 billion, a price-to-earnings ratio of 23.07, a PEG ratio of 0.40 and a beta of 1.18. The stock’s fifty day moving average is $94.19 and its two-hundred day moving average is $99.41. The company has a debt-to-equity ratio of 0.31, a quick ratio of 0.71 and a current ratio of 1.31.

Institutional Inflows and Outflows

A number of large investors have recently modified their holdings of the business. Yousif Capital Management LLC lifted its holdings in Adidas by 9.4% in the second quarter. Yousif Capital Management LLC now owns 5,221 shares of the company’s stock worth $607,000 after purchasing an additional 450 shares during the period. Madison Asset Management LLC lifted its stake in shares of Adidas by 11.5% in the 3rd quarter. Madison Asset Management LLC now owns 20,442 shares of the company’s stock worth $2,166,000 after acquiring an additional 2,110 shares during the period. Finally, Mar Vista Investment Partners LLC boosted its holdings in shares of Adidas by 4.0% in the second quarter. Mar Vista Investment Partners LLC now owns 30,337 shares of the company’s stock valued at $3,550,000 after acquiring an additional 1,180 shares in the last quarter.

Adidas Company Profile

Adidas AG is a global designer, manufacturer and marketer of athletic footwear, apparel and accessories, headquartered in Herzogenaurach, Germany. Founded by Adolf “Adi” Dassler in 1949, the company has grown into one of the world’s leading sportswear brands, offering products for running, soccer, basketball and a wide range of other sports as well as lifestyle and fashion markets.

Adidas’s product portfolio includes performance footwear, sports apparel, team uniforms, equipment and accessories sold under the Adidas brand and through various collaborations.