Robert Mylod, Jr. Sells 40 Shares of Booking (NASDAQ:BKNG) Stock

Booking Holdings Inc. (NASDAQ:BKNG) Director Robert Mylod, Jr. sold 40 shares of the company’s stock in a transaction dated Monday, February 2nd. The stock was sold at an average price of $5,105.36, for a total value of $204,214.40. Following the completion of the transaction, the director directly owned 840 shares of the company’s stock, valued at approximately $4,288,502.40. This trade represents a 4.55% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link.

Booking Trading Down 0.8%

Shares of BKNG opened at $4,607.08 on Thursday. The business’s 50 day moving average is $5,221.26 and its 200 day moving average is $5,297.06. Booking Holdings Inc. has a 12-month low of $4,096.23 and a 12-month high of $5,839.41. The company has a market capitalization of $148.49 billion, a PE ratio of 29.94, a price-to-earnings-growth ratio of 1.00 and a beta of 1.21.

Wall Street Analyst Weigh In

Several equities analysts recently weighed in on the stock. Deutsche Bank Aktiengesellschaft raised their target price on shares of Booking from $6,723.00 to $6,790.00 and gave the company a “buy” rating in a research note on Tuesday, October 21st. Argus raised their price objective on Booking from $6,000.00 to $6,400.00 and gave the company a “buy” rating in a research report on Tuesday, January 6th. Citigroup downgraded Booking from an “outperform” rating to a “market perform” rating in a research report on Wednesday. UBS Group dropped their price target on Booking from $6,806.00 to $6,608.00 and set a “buy” rating for the company in a research note on Tuesday. Finally, Barclays lifted their price objective on Booking from $6,000.00 to $6,250.00 and gave the stock an “overweight” rating in a research note on Wednesday, October 29th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-seven have given a Buy rating and ten have issued a Hold rating to the company. According to MarketBeat, Booking has a consensus rating of “Moderate Buy” and an average target price of $6,195.63.

Institutional Investors Weigh In On Booking

Hedge funds and other institutional investors have recently added to or reduced their stakes in the stock. Brighton Jones LLC raised its holdings in Booking by 34.9% during the 4th quarter. Brighton Jones LLC now owns 251 shares of the business services provider’s stock valued at $1,249,000 after buying an additional 65 shares during the period. Revolve Wealth Partners LLC bought a new position in Booking during the fourth quarter valued at $209,000. Sivia Capital Partners LLC raised its stake in shares of Booking by 25.0% in the second quarter. Sivia Capital Partners LLC now owns 165 shares of the business services provider’s stock valued at $955,000 after acquiring an additional 33 shares during the period. Bouchey Financial Group Ltd bought a new stake in shares of Booking in the 2nd quarter worth about $208,000. Finally, Clearstead Trust LLC boosted its stake in shares of Booking by 13.3% during the 2nd quarter. Clearstead Trust LLC now owns 136 shares of the business services provider’s stock worth $787,000 after purchasing an additional 16 shares during the period. 92.42% of the stock is currently owned by hedge funds and other institutional investors.

Key Booking News

Here are the key news stories impacting Booking this week:

• Positive Sentiment: Mizuho upgraded BKNG from Neutral to Outperform, set a $6,000 price target and said AI-driven fears are “overblown,” framing the recent sell‑off as a buying opportunity — this upgrade and call could attract buyers. Booking: Mizuho says AI fears ‘overblown’, sell-off presents opportunity
• Positive Sentiment: KAYAK appointed Peer Bueller as CEO (Steve Hafner moved to Executive Chair), a leadership reshuffle that signals continuity and may support execution at one of Booking’s strategic brands. KAYAK appoints Peer Bueller as Chief Executive Officer
• Positive Sentiment: Several bullish writeups (a cited “bull case”/buy‑opportunity thesis) highlight Booking’s cash flow, buybacks, loyalty/AI initiatives and SEA expansion (Agoda) as reasons long‑term investors may buy the dip. Booking Holdings Inc. (BKNG): A bull case theory
• Neutral Sentiment: KeyCorp trimmed its price target slightly (from $6,630 to $6,500) but left an Overweight stance; Citi/JMP reaffirmed Market Perform — mixed analyst signals leave the medium‑term consensus still above current levels. Benzinga coverage of analyst moves
• Neutral Sentiment: Reported short‑interest numbers in the dataset appear misreported/zeroed and provide no clear evidence of a short‑squeeze driver for the move.
• Negative Sentiment: Market reaction: coverage notes Booking’s shares dropped sharply in the most recent trading session, which is the immediate proximate cause of today’s downward pressure as algos and momentum traders adjust positions. Booking Holdings (BKNG) Declines More Than Market
• Negative Sentiment: Insider disclosure: a director sold 40 shares (small economically but sometimes interpreted negatively by traders). See the SEC filing for details. SEC Form 4 — Robert J. Mylod, Jr. sale

About Booking

Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.

Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.