Vision Marine Technologies (NASDAQ:VMAR – Get Free Report) and PLBY Group (NASDAQ:PLBY – Get Free Report) are both small-cap consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their valuation, institutional ownership, analyst recommendations, profitability, earnings, dividends and risk.
Institutional & Insider Ownership
53.8% of Vision Marine Technologies shares are owned by institutional investors. Comparatively, 32.5% of PLBY Group shares are owned by institutional investors. 40.4% of Vision Marine Technologies shares are owned by company insiders. Comparatively, 38.3% of PLBY Group shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.
Analyst Recommendations
This is a summary of current ratings and price targets for Vision Marine Technologies and PLBY Group, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Vision Marine Technologies | 1 | 0 | 0 | 0 | 1.00 |
| PLBY Group | 1 | 0 | 0 | 0 | 1.00 |
Valuation & Earnings
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Vision Marine Technologies | $13.83 million | 0.03 | -$21.65 million | ($376.00) | -0.01 |
| PLBY Group | $116.14 million | 2.51 | -$79.40 million | ($0.33) | -8.21 |
Vision Marine Technologies has higher earnings, but lower revenue than PLBY Group. PLBY Group is trading at a lower price-to-earnings ratio than Vision Marine Technologies, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares Vision Marine Technologies and PLBY Group’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Vision Marine Technologies | -84.38% | -240.59% | -59.56% |
| PLBY Group | -24.10% | N/A | -8.22% |
Risk and Volatility
Vision Marine Technologies has a beta of 0.31, meaning that its stock price is 69% less volatile than the S&P 500. Comparatively, PLBY Group has a beta of 2.66, meaning that its stock price is 166% more volatile than the S&P 500.
Summary
PLBY Group beats Vision Marine Technologies on 7 of the 11 factors compared between the two stocks.
About Vision Marine Technologies
Vision Marine Technologies Inc. designs, develops, manufactures, sells, and rents electric boats in Canada, the United States, and internationally. It offers e-motion electric powertrain technology; e-motion electric outboard powertrain system; electric boats; maintenance, repair, and customer support services; as well as manufactures customized boats. The company also provides its products through website and distributors. It serves original equipment manufacturers, retail customer, boat clubs, and boat rental operations. The company was formerly known as Riopel Marine Inc. and changed its name to Vision Marine Technologies Inc. in April 2020. Vision Marine Technologies Inc. was founded in 1995 and is headquartered in Boisbriand, Canada.
About PLBY Group
PLBY Group, Inc. operates as a pleasure and leisure company in the United States, Australia, China, the United Kingdom, and internationally. It operates through three segments: Licensing, Direct-to-Consumer, and Digital Subscriptions and Content. The company offers sexual wellness products, such as lingerie, bedroom accessories, intimacy products, and other adult products; style and apparel products for men and women; digital entertainment and lifestyle products; and beauty and grooming products for men and women, such as skincare, haircare, bath and body, grooming, cosmetics, and fragrance. It also owns and operates digital commerce retail platforms, such as playboy.com, honeybirdette.com, yandy.com, and loversstores.com; and Honey Birdette and Lovers retail stores. In addition, the company licenses Playboy name, Rabbit Head Design, and other trademarks and related properties; and programming content to cable television operators and direct-to-home satellite television operators. Further, the company business covers the subscription sale of playboyplus.com and playboy.tv, which are online content platforms. It offers its products under its flagship brand Playboy. PLBY Group, Inc. is headquartered in Los Angeles, California.
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