Thrivent Financial for Lutherans lifted its holdings in Sonos, Inc. (NASDAQ:SONO – Free Report) by 35.8% during the 3rd quarter, according to the company in its most recent Form 13F filing with the SEC. The firm owned 119,956 shares of the company’s stock after buying an additional 31,654 shares during the quarter. Thrivent Financial for Lutherans’ holdings in Sonos were worth $1,895,000 at the end of the most recent quarter.
Other institutional investors and hedge funds have also recently modified their holdings of the company. Cooper Creek Partners Management LLC boosted its holdings in Sonos by 38.6% during the 2nd quarter. Cooper Creek Partners Management LLC now owns 4,243,813 shares of the company’s stock valued at $45,876,000 after acquiring an additional 1,181,033 shares during the period. Cubist Systematic Strategies LLC boosted its stake in shares of Sonos by 250.8% during the second quarter. Cubist Systematic Strategies LLC now owns 1,393,706 shares of the company’s stock valued at $15,066,000 after purchasing an additional 996,425 shares during the period. AQR Capital Management LLC grew its holdings in shares of Sonos by 1,472.4% in the second quarter. AQR Capital Management LLC now owns 804,583 shares of the company’s stock worth $8,698,000 after purchasing an additional 753,414 shares during the last quarter. PDT Partners LLC grew its holdings in shares of Sonos by 111.2% in the second quarter. PDT Partners LLC now owns 719,504 shares of the company’s stock worth $7,778,000 after purchasing an additional 378,834 shares during the last quarter. Finally, Deroy & Devereaux Private Investment Counsel Inc. increased its stake in Sonos by 22.0% in the 2nd quarter. Deroy & Devereaux Private Investment Counsel Inc. now owns 2,039,098 shares of the company’s stock worth $22,043,000 after buying an additional 368,282 shares during the period. 85.82% of the stock is owned by institutional investors.
Sonos Stock Performance
NASDAQ SONO opened at $16.50 on Thursday. The company has a market cap of $1.99 billion, a PE ratio of -97.06 and a beta of 2.05. The firm’s 50 day moving average price is $16.96 and its 200-day moving average price is $15.90. Sonos, Inc. has a 52-week low of $7.63 and a 52-week high of $19.82.
Wall Street Analysts Forecast Growth
SONO has been the subject of several research reports. Rosenblatt Securities reissued a “buy” rating and issued a $21.00 price objective on shares of Sonos in a research report on Monday, February 2nd. Zacks Research upgraded Sonos from a “hold” rating to a “strong-buy” rating in a report on Monday. Morgan Stanley set a $18.00 price objective on Sonos in a report on Wednesday, February 4th. Wall Street Zen raised Sonos from a “hold” rating to a “buy” rating in a research report on Saturday, February 7th. Finally, Jefferies Financial Group upped their target price on Sonos from $19.00 to $21.00 and gave the stock a “buy” rating in a report on Monday, January 5th. One investment analyst has rated the stock with a Strong Buy rating, two have assigned a Buy rating, one has issued a Hold rating and one has given a Sell rating to the company. According to MarketBeat.com, the company currently has a consensus rating of “Moderate Buy” and an average target price of $20.00.
Check Out Our Latest Research Report on SONO
Sonos News Summary
Here are the key news stories impacting Sonos this week:
- Positive Sentiment: Analyst upgrade — Zacks upgraded Sonos from “hold” to “strong-buy,” which supports a more constructive near-term view from the sell side and can attract buying interest. Zacks Research Upgrade
- Positive Sentiment: Monetization & distribution boost — Audacy was named Sonos Radio’s exclusive U.S. sales partner, giving Sonos a third-party sales engine to grow ad revenue and scale its streaming/radio business faster. This could help diversify revenue beyond hardware. RBR: Audacy Partnership
- Neutral Sentiment: Retail expansion — Sonos opened its first Thailand store (Bangkok/EMSPHERE), signaling continued international retail expansion but likely small near-term revenue impact. Bangkok Post: Thailand Store
- Neutral Sentiment: Analyst/market digging into story — Coverage and commentary pieces are reframing Sonos’s narrative (hardware + services), and the company’s recent Q4 beat has prompted analyst questions about margins, services growth and capital allocation. These are mixed near-term for the stock. Yahoo Finance: Narrative Shift Yahoo: Analyst Questions
- Neutral Sentiment: Promotions & price cuts — Multiple retailers and outlets are running sizable discounts (Beam Gen 2, Arc, Era 100, Ace headphones), which can boost unit sales but may pressure margins and mix. Digital Trends: Beam Gen 2 Deal Kotaku: Era 100 Clearance
- Negative Sentiment: Profitability & guidance risk — Despite a recent EPS beat, Sonos remains barely profitable on the quarter and reported a modest y/y revenue decline; sell-side consensus expects negative full-year EPS, keeping investors cautious about near-term earnings. (Company Q4 disclosure / sell-side consensus)
- Negative Sentiment: Margin & inventory signal — Heavy discounting and clearance activity raise questions about channel inventory and gross-margin pressure, which can explain short-term selling pressure despite distribution or services progress. IGN: Arc Sale
Insider Transactions at Sonos
In related news, major shareholder Coliseum Capital Management, L bought 494,719 shares of the business’s stock in a transaction on Wednesday, February 4th. The shares were bought at an average price of $15.50 per share, for a total transaction of $7,668,144.50. Following the completion of the purchase, the insider directly owned 15,424,999 shares of the company’s stock, valued at approximately $239,087,484.50. This trade represents a 3.31% increase in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, CEO Thomas Conrad bought 62,325 shares of Sonos stock in a transaction on Monday, November 17th. The stock was purchased at an average price of $16.17 per share, with a total value of $1,007,795.25. Following the completion of the acquisition, the chief executive officer directly owned 305,103 shares of the company’s stock, valued at $4,933,515.51. This represents a 25.67% increase in their position. The disclosure for this purchase is available in the SEC filing. In the last three months, insiders purchased 795,398 shares of company stock valued at $12,564,091. Corporate insiders own 1.25% of the company’s stock.
Sonos Profile
Sonos, Inc is a consumer electronics company specializing in wireless home audio systems. The company’s core business revolves around designing, developing and manufacturing smart speakers and soundbars that deliver high-fidelity audio and seamless multi-room listening experiences. Sonos products connect via Wi-Fi or Bluetooth and integrate with popular streaming services, enabling users to control music and other audio content through a dedicated mobile app, voice assistants or traditional controls.
Sonos offers a diversified product lineup that includes compact speakers such as Sonos One and Sonos Roam, premium models like Sonos Five and Sonos Move, home theater solutions including Sonos Beam and Sonos Arc, as well as accessories such as the Sonos Sub and Sonos Amp.
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