MediaAlpha (NYSE:MAX) Insider Steven Yi Sells 4,000 Shares

Posted by Patrick Bannon on Feb 12th, 2026

MediaAlpha, Inc. (NYSE:MAX – Get Free Report) insider Steven Yi sold 4,000 shares of MediaAlpha stock in a transaction on Monday, February 9th. The stock was sold at an average price of $8.74, for a total value of $34,960.00. Following the completion of the sale, the insider directly owned 2,711,330 shares of the company’s stock, valued at approximately $23,697,024.20. The trade was a 0.15% decrease in their position. The transaction was disclosed in a filing with the SEC, which is available at this link.

Steven Yi also recently made the following trade(s):

On Wednesday, February 11th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $7.99, for a total value of $31,960.00.
On Wednesday, February 4th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $8.94, for a total value of $35,760.00.
On Monday, February 2nd, Steven Yi sold 8,000 shares of MediaAlpha stock. The shares were sold at an average price of $10.32, for a total transaction of $82,560.00.
On Wednesday, January 28th, Steven Yi sold 8,000 shares of MediaAlpha stock. The shares were sold at an average price of $10.57, for a total transaction of $84,560.00.
On Monday, January 26th, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $10.89, for a total transaction of $87,120.00.
On Thursday, January 22nd, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $11.20, for a total transaction of $89,600.00.
On Tuesday, January 20th, Steven Yi sold 8,000 shares of MediaAlpha stock. The shares were sold at an average price of $11.20, for a total value of $89,600.00.
On Wednesday, January 14th, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $11.69, for a total value of $93,520.00.
On Monday, January 12th, Steven Yi sold 8,000 shares of MediaAlpha stock. The shares were sold at an average price of $11.51, for a total value of $92,080.00.
On Wednesday, January 7th, Steven Yi sold 8,000 shares of MediaAlpha stock. The shares were sold at an average price of $11.66, for a total value of $93,280.00.

MediaAlpha Stock Down 9.1%

NYSE MAX opened at $7.67 on Thursday. The company has a 50-day moving average price of $11.59 and a 200-day moving average price of $11.57. MediaAlpha, Inc. has a 52 week low of $7.33 and a 52 week high of $13.92. The firm has a market capitalization of $499.74 million, a P/E ratio of -255.51 and a beta of 1.29.

Wall Street Analyst Weigh In

MAX has been the topic of several analyst reports. Weiss Ratings reiterated a “sell (d)” rating on shares of MediaAlpha in a research report on Monday, December 29th. Wall Street Zen upgraded MediaAlpha from a “buy” rating to a “strong-buy” rating in a research note on Sunday, January 11th. Canaccord Genuity Group reissued a “buy” rating and issued a $15.00 target price on shares of MediaAlpha in a report on Thursday, October 30th. Keefe, Bruyette & Woods increased their price objective on shares of MediaAlpha from $18.00 to $19.00 and gave the stock an “outperform” rating in a research note on Thursday, October 30th. Finally, Zacks Research lowered MediaAlpha from a “hold” rating to a “strong sell” rating in a research note on Thursday, January 29th. Five research analysts have rated the stock with a Buy rating, one has given a Hold rating and two have given a Sell rating to the company. Based on data from MarketBeat.com, MediaAlpha presently has an average rating of “Hold” and a consensus price target of $17.25.

View Our Latest Stock Analysis on MAX

Hedge Funds Weigh In On MediaAlpha

A number of hedge funds and other institutional investors have recently added to or reduced their stakes in the company. Quarry LP increased its stake in MediaAlpha by 43.3% in the 3rd quarter. Quarry LP now owns 4,087 shares of the company’s stock worth $47,000 after acquiring an additional 1,234 shares during the last quarter. Strs Ohio purchased a new stake in MediaAlpha during the fourth quarter valued at $49,000. Tower Research Capital LLC TRC increased its stake in MediaAlpha by 28.0% during the second quarter. Tower Research Capital LLC TRC now owns 5,551 shares of the company’s stock worth $61,000 after acquiring an additional 1,213 shares during the last quarter. Raymond James Financial Inc. bought a new stake in shares of MediaAlpha in the 2nd quarter valued at approximately $62,000. Finally, Semanteon Capital Management LP purchased a new position in shares of MediaAlpha in the 2nd quarter worth approximately $110,000. 64.39% of the stock is owned by institutional investors.

MediaAlpha Company Profile

(Get Free Report)

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company’s platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.