Insider Selling: Netflix (NASDAQ:NFLX) CEO Sells $2,273,450.88 in Stock

Netflix, Inc. (NASDAQ:NFLX) CEO Gregory Peters sold 27,312 shares of the company’s stock in a transaction dated Tuesday, February 10th. The stock was sold at an average price of $83.24, for a total value of $2,273,450.88. Following the sale, the chief executive officer owned 122,140 shares of the company’s stock, valued at approximately $10,166,933.60. This trade represents a 18.27% decrease in their position. The transaction was disclosed in a filing with the SEC, which can be accessed through this hyperlink.

Netflix Stock Up 1.3%

Shares of NFLX stock opened at $76.87 on Friday. The stock’s 50 day simple moving average is $88.67 and its 200 day simple moving average is $107.06. Netflix, Inc. has a twelve month low of $75.23 and a twelve month high of $134.12. The company has a debt-to-equity ratio of 0.51, a quick ratio of 1.19 and a current ratio of 1.19. The company has a market capitalization of $324.56 billion, a price-to-earnings ratio of 30.42, a PEG ratio of 1.35 and a beta of 1.71.

Netflix (NASDAQ:NFLX) last announced its earnings results on Tuesday, January 20th. The Internet television network reported $0.56 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $0.55 by $0.01. Netflix had a return on equity of 43.26% and a net margin of 24.30%.The firm had revenue of $12.05 billion during the quarter, compared to analysts’ expectations of $11.97 billion. During the same quarter in the prior year, the business earned $0.43 earnings per share. The company’s revenue was up 17.6% on a year-over-year basis. Netflix has set its Q1 2026 guidance at 0.760-0.760 EPS. As a group, research analysts predict that Netflix, Inc. will post 24.58 EPS for the current year.

Trending Headlines about Netflix

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Analysts see meaningful upside vs. current levels — some outlets highlight as much as ~55% upside, framing the pullback as a buying opportunity if deal risk fades. Analysts See 55% Upside for Netflix Despite $77 Share Price
• Positive Sentiment: Long-term investors remain committed — Loomis Sayles’ Global Growth Fund reiterated its structural thesis on Netflix, supporting a buy-the-dip narrative among some institutions. Loomis Sayles Maintains Structural Investment Thesis for Netflix
• Positive Sentiment: Recent quarterly results still support fundamentals — Netflix beat EPS/revenue in January and continues to show solid revenue growth and margins, a reason some investors treat the sell-off as temporary. Netflix Latest Earnings & Profile
• Neutral Sentiment: Options and trading activity ramping — increased call activity and options trade write-ups point to tactical, event-driven positioning rather than a clear directional vote. Traders may be using volatility to set up leveraged bets. Netflix Stock Pulls Back, Calls Heat Up
• Negative Sentiment: Paramount’s improved bid raises the odds WBD could accept an alternative to Netflix — Paramount sweetened its offer (ticking fees, covering break-up costs), increasing the likelihood Netflix loses the deal and adding takeover-execution risk. Paramount Sweetens Warner Bros Bid
• Negative Sentiment: Activist pressure at Warner Bros. Discovery is ramping — Ancora and other investors are opposing the Netflix deal and backing alternatives, which heightens uncertainty and market volatility around NFLX until the WBD process resolves. Ancora Capital Builds Stake in Warner Bros
• Negative Sentiment: Insider selling by senior executives adds to negative sentiment — disclosed sales by CEO Gregory Peters and others have been highlighted by media and can weigh on near-term investor confidence. Gregory Peters Sells Shares of Netflix
• Negative Sentiment: Elevated negative coverage and a fresh 52‑week low amplify downside risk — a wave of stories questioning valuation, deal pricing and industry positioning keeps selling pressure until clarity arrives. Netflix Stock Hits New 52-Week Low

Wall Street Analysts Forecast Growth

A number of research firms have weighed in on NFLX. UBS Group set a $104.00 target price on shares of Netflix in a research report on Tuesday, January 27th. Rothschild & Co Redburn set a $120.00 price objective on Netflix in a research report on Wednesday, January 21st. Cfra lowered Netflix from a “strong-buy” rating to a “hold” rating and set a $100.00 target price on the stock. in a report on Monday, January 5th. Loop Capital set a $104.00 price target on Netflix in a research report on Tuesday, January 27th. Finally, Wells Fargo & Company reduced their price objective on Netflix from $156.00 to $151.00 and set an “overweight” rating for the company in a research report on Wednesday, October 22nd. One investment analyst has rated the stock with a Strong Buy rating, thirty-three have assigned a Buy rating and sixteen have given a Hold rating to the stock. According to MarketBeat.com, the stock has an average rating of “Moderate Buy” and an average target price of $116.08.

Institutional Inflows and Outflows

Several hedge funds and other institutional investors have recently bought and sold shares of NFLX. First Financial Corp IN boosted its position in shares of Netflix by 900.0% during the 4th quarter. First Financial Corp IN now owns 270 shares of the Internet television network’s stock valued at $25,000 after acquiring an additional 243 shares in the last quarter. DiNuzzo Private Wealth Inc. boosted its holdings in Netflix by 885.2% during the fourth quarter. DiNuzzo Private Wealth Inc. now owns 266 shares of the Internet television network’s stock valued at $25,000 after purchasing an additional 239 shares in the last quarter. Turning Point Benefit Group Inc. grew its stake in shares of Netflix by 13,400.0% in the 4th quarter. Turning Point Benefit Group Inc. now owns 270 shares of the Internet television network’s stock valued at $25,000 after purchasing an additional 268 shares during the period. Imprint Wealth LLC bought a new stake in shares of Netflix in the 3rd quarter valued at approximately $25,000. Finally, Jessup Wealth Management Inc acquired a new position in shares of Netflix in the 4th quarter worth approximately $27,000. 80.93% of the stock is owned by institutional investors.

Netflix Company Profile

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.