Research Analysts’ Weekly Ratings Changes for Harley-Davidson (HOG)

Several brokerages have updated their recommendations and price targets on shares of Harley-Davidson (NYSE: HOG) in the last few weeks:

• 2/17/2026 – Harley-Davidson had its “underweight” rating reaffirmed by analysts at Morgan Stanley. They now have a $12.00 price target on the stock.
• 2/17/2026 – Harley-Davidson was upgraded by analysts at Argus to a “strong-buy” rating.
• 2/12/2026 – Harley-Davidson was downgraded by analysts at Zacks Research from a “hold” rating to a “strong sell” rating.
• 2/12/2026 – Harley-Davidson had its price target lowered by analysts at DA Davidson from $30.00 to $25.00. They now have a “buy” rating on the stock.
• 2/11/2026 – Harley-Davidson had its “outperform” rating reaffirmed by analysts at BMO Capital Markets. They now have a $24.00 price target on the stock.
• 2/11/2026 – Harley-Davidson was given a new $22.00 price target on by analysts at Robert W. Baird.
• 1/22/2026 – Harley-Davidson had its “hold (c-)” rating reaffirmed by analysts at Weiss Ratings.
• 1/16/2026 – Harley-Davidson was given a new $18.00 price target on by analysts at Morgan Stanley.
• 1/14/2026 – Harley-Davidson had its price target lowered by analysts at Citigroup Inc. from $28.00 to $23.00. They now have a “neutral” rating on the stock.

Harley-Davidson Increases Dividend

The business also recently declared a quarterly dividend, which will be paid on Tuesday, March 17th. Investors of record on Monday, March 2nd will be given a $0.1875 dividend. This represents a $0.75 dividend on an annualized basis and a yield of 3.7%. This is a boost from Harley-Davidson’s previous quarterly dividend of $0.18. The ex-dividend date of this dividend is Monday, March 2nd. Harley-Davidson’s dividend payout ratio is presently 27.59%.

Harley-Davidson, Inc is a renowned American motorcycle manufacturer best known for its heavyweight cruiser and touring bikes. Founded in 1903 in Milwaukee, Wisconsin, the company has built a strong reputation for producing distinctive motorcycles characterized by their signature V-twin engines, chrome finishes and robust frames. Harley-Davidson markets its products globally through a network of franchised dealerships and focuses on delivering an immersive brand experience to its customers, emphasizing lifestyle and community alongside its motorcycles.

In addition to its core motorcycle business, Harley-Davidson offers an extensive range of parts, accessories and apparel under its Genuine Motor Parts & Accessories and MotorClothes lines.