Steven Yi Sells 4,000 Shares of MediaAlpha (NYSE:MAX) Stock

MediaAlpha, Inc. (NYSE:MAX) insider Steven Yi sold 4,000 shares of MediaAlpha stock in a transaction dated Thursday, February 19th. The shares were sold at an average price of $7.29, for a total transaction of $29,160.00. Following the completion of the sale, the insider owned 2,709,624 shares in the company, valued at approximately $19,753,158.96. This represents a 0.15% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available through this link.

Steven Yi also recently made the following trade(s):

• On Tuesday, February 17th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $7.16, for a total transaction of $28,640.00.
• On Wednesday, February 11th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $7.99, for a total value of $31,960.00.
• On Monday, February 9th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $8.74, for a total value of $34,960.00.
• On Wednesday, February 4th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $8.94, for a total value of $35,760.00.
• On Monday, February 2nd, Steven Yi sold 8,000 shares of MediaAlpha stock. The shares were sold at an average price of $10.32, for a total value of $82,560.00.
• On Wednesday, January 28th, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $10.57, for a total value of $84,560.00.
• On Monday, January 26th, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $10.89, for a total value of $87,120.00.
• On Thursday, January 22nd, Steven Yi sold 8,000 shares of MediaAlpha stock. The shares were sold at an average price of $11.20, for a total transaction of $89,600.00.
• On Tuesday, January 20th, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $11.20, for a total transaction of $89,600.00.
• On Wednesday, January 14th, Steven Yi sold 8,000 shares of MediaAlpha stock. The shares were sold at an average price of $11.69, for a total transaction of $93,520.00.

MediaAlpha Stock Up 3.2%

MediaAlpha stock traded up $0.24 during trading hours on Thursday, hitting $7.66. 788,872 shares of the company traded hands, compared to its average volume of 750,775. MediaAlpha, Inc. has a 1-year low of $7.09 and a 1-year high of $13.92. The firm has a market cap of $499.20 million, a P/E ratio of -255.25 and a beta of 1.29. The firm’s 50-day simple moving average is $10.99 and its two-hundred day simple moving average is $11.48.

Analyst Ratings Changes

MAX has been the subject of a number of research analyst reports. Wall Street Zen upgraded MediaAlpha from a “buy” rating to a “strong-buy” rating in a research report on Sunday, January 11th. Canaccord Genuity Group reissued a “buy” rating and issued a $15.00 price objective on shares of MediaAlpha in a research note on Thursday, October 30th. Keefe, Bruyette & Woods upped their price objective on MediaAlpha from $18.00 to $19.00 and gave the company an “outperform” rating in a report on Thursday, October 30th. Zacks Research cut MediaAlpha from a “hold” rating to a “strong sell” rating in a research note on Thursday, January 29th. Finally, JPMorgan Chase & Co. boosted their price target on shares of MediaAlpha from $14.00 to $15.00 and gave the stock an “overweight” rating in a research report on Thursday, October 30th. Five investment analysts have rated the stock with a Buy rating, one has assigned a Hold rating and two have issued a Sell rating to the stock. According to data from MarketBeat, MediaAlpha has an average rating of “Hold” and an average target price of $17.25.

Institutional Investors Weigh In On MediaAlpha

A number of institutional investors and hedge funds have recently modified their holdings of the stock. Caitong International Asset Management Co. Ltd raised its position in MediaAlpha by 5,900.0% during the fourth quarter. Caitong International Asset Management Co. Ltd now owns 2,160 shares of the company’s stock valued at $28,000 after buying an additional 2,124 shares during the period. Quarry LP grew its stake in MediaAlpha by 43.3% during the 3rd quarter. Quarry LP now owns 4,087 shares of the company’s stock valued at $47,000 after acquiring an additional 1,234 shares in the last quarter. Strs Ohio purchased a new position in MediaAlpha during the 4th quarter valued at about $49,000. Tower Research Capital LLC TRC grew its stake in MediaAlpha by 28.0% during the 2nd quarter. Tower Research Capital LLC TRC now owns 5,551 shares of the company’s stock valued at $61,000 after acquiring an additional 1,213 shares in the last quarter. Finally, Raymond James Financial Inc. acquired a new position in shares of MediaAlpha in the 2nd quarter valued at about $62,000. Institutional investors and hedge funds own 64.39% of the company’s stock.

About MediaAlpha

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company’s platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.