Amazon.com, Inc. $AMZN is Independent Advisor Alliance’s 5th Largest Position

Independent Advisor Alliance reduced its holdings in Amazon.com, Inc. (NASDAQ:AMZN) by 1.3% during the third quarter, according to its most recent 13F filing with the Securities & Exchange Commission. The fund owned 588,506 shares of the e-commerce giant’s stock after selling 7,990 shares during the quarter. Amazon.com accounts for about 3.4% of Independent Advisor Alliance’s investment portfolio, making the stock its 5th largest position. Independent Advisor Alliance’s holdings in Amazon.com were worth $129,218,000 as of its most recent SEC filing.

Other institutional investors and hedge funds have also recently modified their holdings of the company. Barlow Wealth Partners Inc. raised its stake in Amazon.com by 0.4% in the second quarter. Barlow Wealth Partners Inc. now owns 12,565 shares of the e-commerce giant’s stock valued at $2,763,000 after purchasing an additional 44 shares in the last quarter. Probity Advisors Inc. grew its stake in Amazon.com by 0.4% in the 2nd quarter. Probity Advisors Inc. now owns 12,157 shares of the e-commerce giant’s stock worth $2,667,000 after buying an additional 45 shares in the last quarter. IMPACTfolio LLC increased its holdings in shares of Amazon.com by 3.8% in the 3rd quarter. IMPACTfolio LLC now owns 1,225 shares of the e-commerce giant’s stock worth $269,000 after buying an additional 45 shares during the last quarter. Cadence Wealth Management LLC raised its position in shares of Amazon.com by 3.5% during the 3rd quarter. Cadence Wealth Management LLC now owns 1,328 shares of the e-commerce giant’s stock valued at $292,000 after buying an additional 45 shares in the last quarter. Finally, Union Savings Bank raised its position in shares of Amazon.com by 0.4% during the 2nd quarter. Union Savings Bank now owns 10,723 shares of the e-commerce giant’s stock valued at $2,510,000 after buying an additional 45 shares in the last quarter. Hedge funds and other institutional investors own 72.20% of the company’s stock.

Wall Street Analysts Forecast Growth

Several research analysts recently issued reports on AMZN shares. Loop Capital upped their target price on shares of Amazon.com from $300.00 to $360.00 and gave the stock a “buy” rating in a research report on Tuesday, November 18th. Desjardins lifted their price target on Amazon.com to $218.00 in a research note on Monday, December 8th. Piper Sandler reiterated an “overweight” rating and set a $260.00 price objective (down from $300.00) on shares of Amazon.com in a research report on Friday, February 6th. Mizuho cut Amazon.com from a “strong-buy” rating to a “hold” rating in a report on Tuesday, November 18th. Finally, Telsey Advisory Group restated an “outperform” rating and issued a $300.00 target price on shares of Amazon.com in a research report on Friday, February 6th. One research analyst has rated the stock with a Strong Buy rating, fifty-three have issued a Buy rating and four have assigned a Hold rating to the company. Based on data from MarketBeat, Amazon.com currently has an average rating of “Moderate Buy” and a consensus price target of $287.30.

Insider Activity

In related news, CEO Douglas J. Herrington sold 4,784 shares of the firm’s stock in a transaction dated Tuesday, February 17th. The stock was sold at an average price of $198.37, for a total value of $949,002.08. Following the sale, the chief executive officer directly owned 512,109 shares of the company’s stock, valued at $101,587,062.33. This trade represents a 0.93% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. Insiders sold 8,284 shares of company stock valued at $1,740,052 over the last quarter. 9.70% of the stock is owned by company insiders.

Key Stories Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Supreme Court tariff ruling lifts e‑commerce peers and helps Amazon by removing a policy headwind to cross‑border goods and pricing, supporting retail sales momentum. Amazon, Etsy, other e-commerce stocks pop after Supreme Court rules against Trump’s tariffs
• Positive Sentiment: Large cloud demand signal — analysis that Anthropic and other AI firms will pay tens of billions to cloud partners through 2029 boosts the AWS revenue outlook and supports upside for AMZN’s higher‑margin AWS segment. Anthropic to pay cloud partners $80B
• Positive Sentiment: Retail distribution wins — brands like Bath & Body Works launching official Amazon storefronts underscore continued marketplace monetization and third‑party logistics/fulfillment traction. Bath & Body Works launches on Amazon / related marketplace integrations
• Neutral Sentiment: Notable institutional flows are mixed — some prominent investors (Klarman, Pershing Square, others) have added positions while others trimmed; these large moves create headline volatility but are not a clear directional signal. Pershing Square boosts Amazon stake
• Neutral Sentiment: Insider disclosure — CEO Douglas Herrington sold a small block of shares; disclosure matters for transparency but the size is immaterial to overall insider ownership. SEC Form 4
• Negative Sentiment: AWS reliability concerns — multiple reports (FT/Reuters/Guardian) say at least two outages last year were linked to Amazon’s internal AI tools (Kiro), raising questions about operational risk as Amazon scales autonomous tooling. Amazon’s cloud unit hit by at least two outages involving AI tools, FT says
• Negative Sentiment: CapEx and valuation pressure — analyst notes and price‑target cuts are tied to Amazon’s planned ~$200B CapEx push for AI/data centers in 2026; the spending plan supports long‑term AWS growth but depresses near‑term free cash flow and multiples. Price targets cut as $200B CapEx plan weighs on sentiment
• Negative Sentiment: Legal risk — Washington Supreme Court ruled families can sue Amazon over sodium nitrite sales, creating litigation exposure and headline risk that can hit sentiment. Amazon can be sued over suicides linked to sodium nitrite, court rules

Amazon.com Stock Up 2.6%

Shares of NASDAQ AMZN opened at $210.11 on Friday. The firm’s fifty day moving average is $228.22 and its 200 day moving average is $228.14. Amazon.com, Inc. has a 52 week low of $161.38 and a 52 week high of $258.60. The company has a quick ratio of 0.88, a current ratio of 1.05 and a debt-to-equity ratio of 0.16. The company has a market cap of $2.26 trillion, a price-to-earnings ratio of 29.30, a PEG ratio of 1.31 and a beta of 1.37.

Amazon.com (NASDAQ:AMZN) last announced its quarterly earnings results on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share (EPS) for the quarter, missing analysts’ consensus estimates of $1.97 by ($0.02). Amazon.com had a return on equity of 21.87% and a net margin of 10.83%.The firm had revenue of $213.39 billion during the quarter, compared to the consensus estimate of $211.02 billion. During the same period last year, the business earned $1.86 EPS. Amazon.com’s revenue was up 13.6% on a year-over-year basis. On average, equities research analysts expect that Amazon.com, Inc. will post 6.31 earnings per share for the current year.

Amazon.com Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.