Zeta Global (NYSE:ZETA) Trading Up 10% – Time to Buy?

Zeta Global Holdings Corp. (NYSE:ZETA)’s share price rose 10% during mid-day trading on Tuesday . The stock traded as high as $16.45 and last traded at $16.4820. Approximately 6,972,325 shares traded hands during mid-day trading, a decline of 26% from the average daily volume of 9,455,839 shares. The stock had previously closed at $14.98.

Wall Street Analysts Forecast Growth

Several brokerages recently weighed in on ZETA. Needham & Company LLC reissued a “buy” rating on shares of Zeta Global in a research report on Tuesday, November 25th. The Goldman Sachs Group increased their target price on Zeta Global from $23.00 to $26.00 and gave the company a “neutral” rating in a report on Wednesday, January 28th. Morgan Stanley upped their target price on shares of Zeta Global from $23.00 to $27.00 and gave the company an “equal weight” rating in a report on Thursday, January 15th. DA Davidson set a $29.00 price target on shares of Zeta Global in a research note on Monday, January 12th. Finally, Bank of America boosted their price objective on shares of Zeta Global from $28.00 to $30.00 and gave the company a “buy” rating in a research report on Tuesday, November 25th. Nine analysts have rated the stock with a Buy rating, four have assigned a Hold rating and one has issued a Sell rating to the company’s stock. According to data from MarketBeat.com, the company has a consensus rating of “Moderate Buy” and a consensus price target of $28.00.

Zeta Global Stock Performance

The company has a current ratio of 3.01, a quick ratio of 3.01 and a debt-to-equity ratio of 0.29. The company has a market cap of $4.04 billion, a P/E ratio of -139.97, a PEG ratio of 1.68 and a beta of 1.26. The business’s 50 day simple moving average is $19.23 and its 200 day simple moving average is $19.10.

Insider Activity at Zeta Global

In related news, Director Jeanine Silberblatt sold 12,990 shares of Zeta Global stock in a transaction on Friday, December 12th. The shares were sold at an average price of $19.34, for a total transaction of $251,226.60. Following the transaction, the director owned 57,850 shares in the company, valued at approximately $1,118,819. The trade was a 18.34% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this link. 13.02% of the stock is owned by insiders.

Institutional Investors Weigh In On Zeta Global

A number of institutional investors and hedge funds have recently bought and sold shares of ZETA. Golden State Wealth Management LLC lifted its position in shares of Zeta Global by 2,000.0% in the second quarter. Golden State Wealth Management LLC now owns 1,680 shares of the company’s stock valued at $26,000 after acquiring an additional 1,600 shares in the last quarter. Cornerstone Planning Group LLC raised its stake in Zeta Global by 3,150.0% during the 4th quarter. Cornerstone Planning Group LLC now owns 1,300 shares of the company’s stock valued at $26,000 after purchasing an additional 1,260 shares during the period. DV Equities LLC bought a new stake in Zeta Global during the 4th quarter valued at approximately $29,000. Binnacle Investments Inc purchased a new position in Zeta Global in the 3rd quarter worth approximately $30,000. Finally, United Community Bank bought a new position in Zeta Global in the 4th quarter worth approximately $31,000. 87.75% of the stock is owned by institutional investors.

About Zeta Global

Zeta Global, founded in 2007 and headquartered in New York City, is a leading data-driven marketing technology company. The firm’s mission centers on helping brands acquire, grow and retain customers through a unified customer lifecycle management platform. Over the years, Zeta Global has built a reputation for leveraging big data and predictive analytics to power digital marketing programs across multiple channels.

At the core of Zeta’s offering is the Zeta Marketing Platform, which combines identity resolution, audience insights and real-time engagement capabilities.