JPMorgan Chase & Co. Cuts MediaAlpha (NYSE:MAX) Price Target to $11.00

MediaAlpha (NYSE:MAX) had its price objective lowered by equities researchers at JPMorgan Chase & Co. from $15.00 to $11.00 in a note issued to investors on Tuesday,Benzinga reports. The firm presently has an “overweight” rating on the stock. JPMorgan Chase & Co.‘s price target would indicate a potential upside of 23.87% from the company’s previous close.

A number of other research firms have also recently weighed in on MAX. Zacks Research cut MediaAlpha from a “hold” rating to a “strong sell” rating in a report on Thursday, January 29th. Canaccord Genuity Group reissued a “buy” rating and set a $15.00 target price on shares of MediaAlpha in a research report on Thursday, October 30th. Keefe, Bruyette & Woods decreased their target price on shares of MediaAlpha from $19.00 to $16.00 and set an “outperform” rating for the company in a research note on Tuesday. The Goldman Sachs Group lowered their price target on shares of MediaAlpha from $13.50 to $11.50 and set a “neutral” rating for the company in a report on Tuesday. Finally, Royal Bank Of Canada cut their price objective on shares of MediaAlpha from $18.00 to $11.00 and set an “outperform” rating on the stock in a report on Tuesday. Five research analysts have rated the stock with a Buy rating, one has issued a Hold rating and two have issued a Sell rating to the stock. Based on data from MarketBeat, MediaAlpha presently has a consensus rating of “Hold” and a consensus target price of $14.58.

MediaAlpha Stock Performance

MediaAlpha stock traded up $1.11 during trading on Tuesday, reaching $8.88. 1,323,612 shares of the company’s stock were exchanged, compared to its average volume of 829,820. MediaAlpha has a 52-week low of $7.09 and a 52-week high of $13.92. The firm has a market cap of $578.71 million, a price-to-earnings ratio of -295.20 and a beta of 1.29. The company’s 50-day moving average is $10.67 and its two-hundred day moving average is $11.42.

MediaAlpha (NYSE:MAX) last issued its quarterly earnings data on Monday, February 23rd. The company reported $0.50 EPS for the quarter, topping analysts’ consensus estimates of $0.25 by $0.25. MediaAlpha had a negative return on equity of 71.02% and a negative net margin of 0.10%.The company had revenue of $291.16 million for the quarter, compared to analysts’ expectations of $296.42 million. During the same quarter in the previous year, the firm posted $0.08 earnings per share. The firm’s quarterly revenue was down 3.2% on a year-over-year basis. Analysts anticipate that MediaAlpha will post 0.48 EPS for the current year.

Insider Transactions at MediaAlpha

In other news, Director Eugene Nonko sold 5,400 shares of the company’s stock in a transaction dated Monday, February 2nd. The shares were sold at an average price of $10.35, for a total value of $55,890.00. Following the sale, the director owned 944,248 shares in the company, valued at approximately $9,772,966.80. This represents a 0.57% decrease in their position. The sale was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. Also, General Counsel Jeffrey B. Coyne sold 5,000 shares of the stock in a transaction dated Friday, February 13th. The stock was sold at an average price of $7.30, for a total transaction of $36,500.00. Following the transaction, the general counsel directly owned 436,783 shares in the company, valued at $3,188,515.90. The trade was a 1.13% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold a total of 495,000 shares of company stock valued at $5,820,802 over the last ninety days. 11.53% of the stock is currently owned by corporate insiders.

Institutional Inflows and Outflows

A number of large investors have recently bought and sold shares of MAX. Caitong International Asset Management Co. Ltd increased its position in MediaAlpha by 5,900.0% in the fourth quarter. Caitong International Asset Management Co. Ltd now owns 2,160 shares of the company’s stock worth $28,000 after buying an additional 2,124 shares during the period. Quarry LP grew its position in shares of MediaAlpha by 43.3% during the third quarter. Quarry LP now owns 4,087 shares of the company’s stock worth $47,000 after acquiring an additional 1,234 shares during the last quarter. Strs Ohio acquired a new stake in shares of MediaAlpha in the 4th quarter worth about $49,000. Tower Research Capital LLC TRC increased its holdings in shares of MediaAlpha by 28.0% in the 2nd quarter. Tower Research Capital LLC TRC now owns 5,551 shares of the company’s stock worth $61,000 after acquiring an additional 1,213 shares during the period. Finally, Raymond James Financial Inc. bought a new stake in MediaAlpha in the 2nd quarter valued at about $62,000. Institutional investors own 64.39% of the company’s stock.

More MediaAlpha News

Here are the key news stories impacting MediaAlpha this week:

• Positive Sentiment: Q4 EPS beat and improved profitability — MediaAlpha reported $0.50 EPS vs. $0.25 consensus, a meaningful beat that signals margin improvement and drove investor confidence. Earnings Beat
• Positive Sentiment: Record transaction value and strong full‑year results — Q4 transaction value hit $613M and full-year 2025 transaction value was $2.2B; MediaAlpha reported record revenue and adjusted EBITDA for FY2025, underpinning growth momentum. The board doubled the share repurchase authorization to $100M, a direct capital-return move that supports the share price. Company Results & Buyback
• Positive Sentiment: Q1 transaction-value outlook and P&C growth — Management expects Q1 2026 transaction value of $570M–$595M and sees ~35% growth in its Property & Casualty vertical, citing AI and an open marketplace as growth drivers; that forward commentary supports sentiment that top-line recovery and higher-margin P&C expansion are ahead. Q1 Outlook
• Neutral Sentiment: Management commentary and detailed call transcripts available — The earnings call and transcripts provide color on AI initiatives, marketplace expansion and margin dynamics; useful for investors but not immediately directional. Earnings Call Transcript
• Neutral Sentiment: Q1 revenue guidance roughly in line — The company set Q1 revenue guidance in the $285M–$305M range, which brackets consensus (~$284M) and suggests modest near-term stability but not a strong beat yet. Guidance Detail
• Negative Sentiment: Revenue missed Wall Street’s Q4 expectation — Q4 revenue was $291.15M versus consensus near $296M, a modest miss that highlights ongoing top-line pressure despite EPS beat. Revenue Miss
• Negative Sentiment: Analyst price-target cut — Keefe, Bruyette & Woods trimmed its price target from $19 to $16 (while keeping an Outperform rating), which reduces the near‑term upside implied by that shop and signals some tempered expectations. Analyst PT Cut

MediaAlpha Company Profile

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company’s platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.