Salesforce (NYSE:CRM) Price Target Raised to $200.00 at Citigroup

Salesforce (NYSE:CRM) had its target price increased by Citigroup from $197.00 to $200.00 in a report published on Monday,Benzinga reports. Citigroup currently has a neutral rating on the CRM provider’s stock.

CRM has been the subject of a number of other research reports. Wall Street Zen upgraded shares of Salesforce from a “hold” rating to a “buy” rating in a research note on Friday, November 28th. Morgan Stanley reduced their price objective on shares of Salesforce from $398.00 to $287.00 and set an “overweight” rating on the stock in a report on Monday, February 23rd. TD Cowen reduced their price objective on shares of Salesforce from $325.00 to $250.00 and set a “buy” rating on the stock in a report on Thursday, February 26th. Bank of America lowered their target price on shares of Salesforce from $325.00 to $305.00 and set a “buy” rating for the company in a research note on Monday, November 17th. Finally, Guggenheim reissued a “neutral” rating on shares of Salesforce in a report on Thursday, December 4th. One research analyst has rated the stock with a Strong Buy rating, twenty-seven have assigned a Buy rating, eleven have given a Hold rating and one has given a Sell rating to the company. According to MarketBeat, Salesforce has a consensus rating of “Moderate Buy” and a consensus target price of $283.14.

Salesforce Trading Down 0.9%

Shares of Salesforce stock opened at $193.10 on Monday. The stock has a market cap of $180.93 billion, a P/E ratio of 24.72, a P/E/G ratio of 1.42 and a beta of 1.29. The stock’s 50 day simple moving average is $222.55 and its 200-day simple moving average is $238.10. Salesforce has a 1-year low of $174.57 and a 1-year high of $303.07. The company has a debt-to-equity ratio of 0.18, a current ratio of 0.76 and a quick ratio of 0.98.

Salesforce (NYSE:CRM) last released its quarterly earnings data on Wednesday, February 25th. The CRM provider reported $3.81 earnings per share (EPS) for the quarter, topping the consensus estimate of $3.05 by $0.76. The firm had revenue of $11.20 billion during the quarter, compared to analysts’ expectations of $11.18 billion. Salesforce had a net margin of 17.96% and a return on equity of 15.38%. Salesforce’s revenue was up 12.1% compared to the same quarter last year. During the same period last year, the business earned $2.78 earnings per share. Salesforce has set its FY 2027 guidance at 13.110-13.190 EPS and its Q1 2027 guidance at 3.110-3.130 EPS. Analysts predict that Salesforce will post 7.46 EPS for the current fiscal year.

Salesforce Increases Dividend

The business also recently disclosed a quarterly dividend, which will be paid on Thursday, April 23rd. Investors of record on Thursday, April 9th will be given a dividend of $0.44 per share. The ex-dividend date is Thursday, April 9th. This represents a $1.76 annualized dividend and a dividend yield of 0.9%. This is an increase from Salesforce’s previous quarterly dividend of $0.42. Salesforce’s payout ratio is presently 21.25%.

Insiders Place Their Bets

In other news, Director Neelie Kroes sold 3,893 shares of the firm’s stock in a transaction on Wednesday, January 14th. The stock was sold at an average price of $238.70, for a total transaction of $929,259.10. Following the sale, the director owned 7,299 shares in the company, valued at $1,742,271.30. This trade represents a 34.78% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. Also, Director G Mason Morfit bought 96,000 shares of the stock in a transaction that occurred on Friday, December 5th. The stock was bought at an average price of $260.58 per share, with a total value of $25,015,680.00. Following the completion of the acquisition, the director owned 2,994,509 shares of the company’s stock, valued at $780,309,155.22. This trade represents a 3.31% increase in their position. Additional details regarding this purchase are available in the official SEC disclosure. 3.00% of the stock is owned by corporate insiders.

Institutional Investors Weigh In On Salesforce

Hedge funds and other institutional investors have recently bought and sold shares of the business. Brighton Jones LLC lifted its stake in shares of Salesforce by 13.7% in the 4th quarter. Brighton Jones LLC now owns 25,668 shares of the CRM provider’s stock worth $8,582,000 after acquiring an additional 3,102 shares during the period. Revolve Wealth Partners LLC lifted its position in Salesforce by 12.6% in the fourth quarter. Revolve Wealth Partners LLC now owns 1,827 shares of the CRM provider’s stock worth $611,000 after purchasing an additional 205 shares during the period. Bison Wealth LLC boosted its stake in Salesforce by 9.0% during the 4th quarter. Bison Wealth LLC now owns 2,234 shares of the CRM provider’s stock valued at $747,000 after purchasing an additional 184 shares in the last quarter. Sivia Capital Partners LLC increased its position in shares of Salesforce by 3.7% during the 2nd quarter. Sivia Capital Partners LLC now owns 2,958 shares of the CRM provider’s stock valued at $807,000 after purchasing an additional 106 shares during the period. Finally, United Bank increased its position in shares of Salesforce by 5.2% during the 2nd quarter. United Bank now owns 10,198 shares of the CRM provider’s stock valued at $2,781,000 after purchasing an additional 500 shares during the period. 80.43% of the stock is currently owned by hedge funds and other institutional investors.

Key Stories Impacting Salesforce

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Salesforce is pushing Agentforce into new verticals (communications, life sciences) and expanding partnerships (Asymbl, GoDaddy, Faye). Management is shifting toward “digital labor” (AI agents) away from pure seat-based pricing — a strategic growth lever that could expand monetization and further subscription-to-AI revenue mix. Salesforce Recasts Growth Story Around AI Agents And Capital Returns
• Positive Sentiment: Agentforce has reached roughly $800M ARR (160% YoY), Salesforce beat Q4 estimates and raised its buyback authorization to $50B — clear capital-return actions that support EPS and shareholder value. These items are driving the bullish investment thesis on AI monetization and buybacks. Salesforce’s Agentforce AI Bet And Buybacks Reshape CRM’s Investment Case
• Neutral Sentiment: Faye acquired CRM Science, an award-winning Salesforce partner — a partner-ecosystem consolidation that may affect implementation channels but doesn’t directly change Salesforce’s core financials. Faye Acquires CRM Science, Award Winning Salesforce Partner
• Neutral Sentiment: Analysts continue to debate international revenue strength — a Zacks piece highlights international trends as a key variable for Street estimates and sentiment; watch regional mix and FX as drivers of future revisions. Investing in Salesforce (CRM)? Don’t Miss Assessing Its International Revenue Trends
• Neutral Sentiment: Citigroup nudged its price target slightly higher to $200 but kept a Neutral rating — a modest move that signals mixed expectations among some sell‑side analysts. Citigroup Raises Price Target on Salesforce
• Negative Sentiment: Several firms trimmed targets and issued downgrades (Truist cut target to $280 citing sector valuation compression; Stifel to $250; JPMorgan to $320), and at least one downgrade triggered a short-term sell reaction. These cuts heighten near-term downside risk as market multiples compress. Truist Reduces Target Price on Salesforce (CRM) to $280 Stifel Cuts Target to $250 Trading Down After Analyst Downgrade
• Positive Sentiment: Media commentators (e.g., Jim Cramer) have voiced confidence in Salesforce’s CEO/strategy, which can help sentiment among retail investors and provide some buy-side support versus the analyst pressure. Jim Cramer on Salesforce CEO

Salesforce Company Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.