AO World (LON:AO) Stock Price Crosses Below 200 Day Moving Average – Time to Sell?

AO World plc (LON:AO) shares crossed below its 200-day moving average during trading on Tuesday . The stock has a 200-day moving average of GBX 101.84 and traded as low as GBX 94.60. AO World shares last traded at GBX 97, with a volume of 700,710 shares changing hands.

Analyst Ratings Changes

Separately, Peel Hunt reaffirmed a “buy” rating and issued a GBX 137 price objective on shares of AO World in a research report on Tuesday, November 25th. One research analyst has rated the stock with a Buy rating and one has given a Hold rating to the company’s stock. Based on data from MarketBeat.com, AO World has an average rating of “Moderate Buy” and a consensus price target of GBX 121.

AO World Trading Down 0.8%

The company has a debt-to-equity ratio of 41.38, a current ratio of 1.02 and a quick ratio of 0.48. The stock’s 50-day moving average is GBX 105.76 and its two-hundred day moving average is GBX 101.76. The company has a market cap of £551.29 million, a P/E ratio of 21.62, a P/E/G ratio of -2.13 and a beta of 1.29.

Insider Buying and Selling at AO World

In other news, insider Chris Hopkinson sold 700,000 shares of the stock in a transaction on Friday, January 23rd. The stock was sold at an average price of GBX 107, for a total transaction of £749,000. Also, insider John Roberts sold 2,500,000 shares of the firm’s stock in a transaction on Thursday, January 15th. The stock was sold at an average price of GBX 105, for a total value of £2,625,000. Insiders have sold a total of 4,200,000 shares of company stock worth $444,400,000 over the last three months. Insiders own 47.09% of the company’s stock.

About AO World

AO World plc, together with its subsidiaries, engages in the online retailing of domestic appliances the United Kingdom and Germany. It retails fridge and freezers; laundry products; dishwashers; and audiovisual equipment, as well as computing, mobile, gaming, and smart home technology products. The company provides logistics and transport services. In addition, it engages in the investment activities; and waste electrical and electronic equipment (WEEE) recycling activities. The company sells its products through its websites, marketplaces, and third-party websites.