Kontoor Brands (NYSE:KTB) vs. J-Long Group (NASDAQ:JL) Financial Survey

Kontoor Brands (NYSE:KTB) and J-Long Group (NASDAQ:JL) are both consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their analyst recommendations, profitability, valuation, risk, earnings, institutional ownership and dividends.

Insider & Institutional Ownership

93.1% of Kontoor Brands shares are held by institutional investors. 1.7% of Kontoor Brands shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Earnings and Valuation

This table compares Kontoor Brands and J-Long Group”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Kontoor Brands	$3.15 billion	1.28	$227.45 million	$4.05	18.05
J-Long Group	$39.08 million	N/A	$2.59 million	N/A	N/A

Kontoor Brands has higher revenue and earnings than J-Long Group.

Analyst Ratings

This is a breakdown of recent ratings and price targets for Kontoor Brands and J-Long Group, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Kontoor Brands	1	3	5	1	2.60
J-Long Group	1	0	0	0	1.00

Kontoor Brands presently has a consensus price target of $91.00, indicating a potential upside of 24.48%. Given Kontoor Brands’ stronger consensus rating and higher probable upside, equities analysts plainly believe Kontoor Brands is more favorable than J-Long Group.

Profitability

This table compares Kontoor Brands and J-Long Group’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Kontoor Brands	7.22%	62.02%	12.73%
J-Long Group	N/A	N/A	N/A

Volatility and Risk

Kontoor Brands has a beta of 1.15, indicating that its stock price is 15% more volatile than the S&P 500. Comparatively, J-Long Group has a beta of -1.06, indicating that its stock price is 206% less volatile than the S&P 500.

Summary

Kontoor Brands beats J-Long Group on 12 of the 12 factors compared between the two stocks.

About Kontoor Brands

Kontoor Brands, Inc., a lifestyle apparel company, designs, produces, procures, markets, distributes, and licenses denim, apparel, footwear, and accessories, primarily under the Wrangler and Lee brands. The company operates through two segments: Wrangler and Lee. It licenses and sells apparel under the Rock & Republic brand name. The company sells its products primarily through mass merchants, specialty stores, mid-tier and traditional department stores, company-operated stores, and online. It operates in the Americas, Europe, the Middle East, Africa, and the Asia-Pacific regions. Kontoor Brands, Inc. was incorporated in 2018 and is headquartered in Greensboro, North Carolina.

About J-Long Group

J-Long Group Limited distributes reflective and non-reflective garment trims in Asia, Hong Kong, the People's Republic of China, and internationally. The company offers heat transfers, fabrics, woven labels and tapes, sewing badges, piping, zipper pullers, and drawcords. It also sells through online. The company was founded in 1985 and is based in Tsuen Wan, Hong Kong.