Hasbro (NASDAQ:HAS) Stock Rating Upgraded by Wall Street Zen

Hasbro (NASDAQ:HAS) was upgraded by research analysts at Wall Street Zen from a “buy” rating to a “strong-buy” rating in a report released on Sunday.

Other research analysts have also issued research reports about the company. Argus set a $105.00 target price on Hasbro in a report on Friday. Morgan Stanley increased their price target on Hasbro from $103.00 to $119.00 and gave the stock an “overweight” rating in a report on Wednesday, February 11th. BNP Paribas Exane assumed coverage on shares of Hasbro in a research report on Wednesday, February 25th. They issued an “outperform” rating and a $118.00 price objective on the stock. Wolfe Research boosted their price objective on shares of Hasbro from $90.00 to $124.00 and gave the company an “outperform” rating in a research note on Friday, February 13th. Finally, Wells Fargo & Company assumed coverage on shares of Hasbro in a research report on Wednesday, March 11th. They set an “equal weight” rating and a $98.00 price objective for the company. One equities research analyst has rated the stock with a Strong Buy rating, eleven have given a Buy rating, three have issued a Hold rating and one has assigned a Sell rating to the company’s stock. According to data from MarketBeat.com, Hasbro currently has a consensus rating of “Moderate Buy” and an average price target of $113.07.

Hasbro Price Performance

Shares of HAS opened at $92.85 on Friday. The company has a debt-to-equity ratio of 4.89, a quick ratio of 1.24 and a current ratio of 1.38. Hasbro has a fifty-two week low of $49.00 and a fifty-two week high of $106.98. The firm has a 50-day simple moving average of $94.18 and a 200-day simple moving average of $83.94. The company has a market capitalization of $13.06 billion, a price-to-earnings ratio of -39.51 and a beta of 0.54.

Hasbro (NASDAQ:HAS) last issued its quarterly earnings results on Tuesday, February 10th. The company reported $1.51 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.99 by $0.52. The firm had revenue of $1.45 billion for the quarter, compared to analysts’ expectations of $1.26 billion. Hasbro had a positive return on equity of 127.21% and a negative net margin of 6.86%.During the same quarter in the previous year, the firm posted $0.46 EPS. The firm’s revenue for the quarter was up 31.3% on a year-over-year basis. On average, equities research analysts anticipate that Hasbro will post 4.33 earnings per share for the current year.

Insiders Place Their Bets

In related news, insider Timothy J. Kilpin sold 7,773 shares of Hasbro stock in a transaction that occurred on Friday, February 13th. The stock was sold at an average price of $103.00, for a total value of $800,619.00. Following the sale, the insider directly owned 36,528 shares in the company, valued at $3,762,384. The trade was a 17.55% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available through this link. Also, EVP Tarrant L. Sibley sold 15,148 shares of the company’s stock in a transaction on Thursday, February 12th. The stock was sold at an average price of $104.98, for a total value of $1,590,237.04. Following the transaction, the executive vice president directly owned 50,174 shares in the company, valued at $5,267,266.52. This represents a 23.19% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders sold 413,342 shares of company stock valued at $42,241,679 over the last 90 days. 0.85% of the stock is owned by corporate insiders.

Hedge Funds Weigh In On Hasbro

A number of institutional investors and hedge funds have recently made changes to their positions in the stock. Vanguard Group Inc. lifted its stake in shares of Hasbro by 2.7% in the fourth quarter. Vanguard Group Inc. now owns 16,976,679 shares of the company’s stock valued at $1,392,088,000 after purchasing an additional 453,038 shares during the period. State Street Corp boosted its holdings in Hasbro by 2.1% during the second quarter. State Street Corp now owns 6,508,052 shares of the company’s stock worth $480,424,000 after buying an additional 131,678 shares in the last quarter. AQR Capital Management LLC grew its position in Hasbro by 47.3% during the fourth quarter. AQR Capital Management LLC now owns 4,357,147 shares of the company’s stock worth $357,286,000 after buying an additional 1,399,499 shares during the period. Geode Capital Management LLC increased its holdings in Hasbro by 3.5% in the fourth quarter. Geode Capital Management LLC now owns 3,661,020 shares of the company’s stock valued at $299,700,000 after buying an additional 122,592 shares in the last quarter. Finally, Bank of America Corp DE increased its holdings in Hasbro by 21.9% in the third quarter. Bank of America Corp DE now owns 3,633,213 shares of the company’s stock valued at $275,579,000 after buying an additional 651,790 shares in the last quarter. 91.83% of the stock is owned by institutional investors and hedge funds.

Hasbro News Summary

Here are the key news stories impacting Hasbro this week:

• Positive Sentiment: Q4 beat and $1 billion buyback — Hasbro reported a strong Q4 (revenue and EPS above expectations) and announced a $1B share repurchase plan, which supports EPS and shareholder returns. Hasbro (HAS) Valuation Check After Strong Q4 Beat And US$1b Share Repurchase Plan
• Positive Sentiment: New bond deal and franchise-focused strategy — Hasbro’s recent bond transaction and stated shift toward monetizing core franchises (e.g., entertainment, licensing) were framed as improving the company’s capital structure and strategic clarity, which could reduce refinancing risk and fund growth/shareholder returns. How Hasbro’s New Bond Deal And Franchise Focus At Hasbro (HAS) Has Changed Its Investment Story
• Positive Sentiment: Analyst upgrades — Argus and Wall Street Zen raised their ratings (including a Strong-Buy from Wall Street Zen), which can attract buyers and improve sentiment. Hasbro (NASDAQ:HAS) Upgraded at Argus Hasbro (NASDAQ:HAS) Upgraded to “Strong-Buy” at Wall Street Zen
• Positive Sentiment: Collector and product momentum — new product reveals (Star Wars Vintage Collection 2-pack, Nanomals interactive companions) and experiential initiatives (Spring Play Garden) help maintain brand relevance and merchandising opportunities. Star Wars: The Vintage Collection Obi-Wan Kenobi & Airborne Clone Trooper 2-pack revealed by Hasbro Nanomals by Hasbro! Adorable interactive mini companions! Hasbro’s Spring Play Garden
• Neutral Sentiment: AI stance on core IP — CEO says flagship properties Magic: The Gathering and Dungeons & Dragons will be exempt from generative AI use; this protects IP and fandom trust but may limit internal AI efficiency gains. Hasbro CEO Says MAGIC: THE GATHERING and DUNGEONS & DRAGONS Won’t Ever Use Generative AI Hasbro CEO brags about going all in on AI but MTG and DnD are exempt!
• Negative Sentiment: Balance-sheet/leverage and valuation concerns — Hasbro carries high reported debt-to-equity and mixed profitability metrics (negative net margin historically, negative P/E), which can make the stock vulnerable to macro volatility and weigh on multiple expansion despite recent beats. Market selling/volume suggest some profit-taking. (See company filings and market data.)

Hasbro Company Profile

Hasbro, Inc is a global play and entertainment company, known for designing, manufacturing and marketing a diverse portfolio of toys, games and consumer products. Founded in 1923 as Hassenfeld Brothers and headquartered in Pawtucket, Rhode Island, the company has grown into one of the foremost names in the toy industry, with a presence in retail, digital and entertainment channels worldwide.

The company’s brand portfolio features iconic properties such as Monopoly, Play-Doh, Nerf, My Little Pony and Transformers.