Sunlands Technology Group (NYSE:STG) reported fourth quarter and full-year 2025 results that management said reflected a yearlong emphasis on “precision over scale,” citing disciplined customer acquisition, improved delivery consistency, and organizational efficiency as key drivers of margin expansion and continued profitability.
Full-year profitability and margin expansion
Chief Executive Officer Tongbo Liu said the company recorded its “nineteenth consecutive quarter of profitability.” For the full year, Sunlands posted net revenue of RMB 2.02 billion, up 1.5% year-over-year, and net income that management said increased 6.9% to RMB 365.6 million. Gross margin expanded by 2.9 percentage points to 86.9%, according to the prepared remarks.
Fourth quarter results: revenue dip, lower costs, and higher R&D
In the fourth quarter of 2025, net revenues decreased 2.7% year-over-year to RMB 470.2 million from RMB 483.5 million. Despite the revenue decline, gross profit increased 1.6% to RMB 408.1 million, supported by a sharp reduction in cost of revenues.
Li said cost of revenues fell 23.9% to RMB 62.1 million, primarily due to lower costs related to sales of goods such as learning materials and books. Total operating expenses declined 13.8% to RMB 302.9 million.
- Sales and marketing expenses: Down 19% to RMB 254.9 million, which Li attributed mainly to lower compensation for sales personnel and reduced spending on branding and marketing activities focused on interest-course offerings.
- General and administrative expenses: Up 25.9% to RMB 40.2 million, driven mainly by higher compensation expenses for G&A personnel.
- Product development expenses: Up 71.3% to RMB 7.7 million, which Li said was mainly due to higher outsourcing service fees for technology development.
Net income in the fourth quarter was RMB 38.4 million, compared with RMB 47.8 million a year earlier. Basic and diluted net income per share was RMB 5.72 for the quarter.
Program mix and strategic focus on interest-based learning
Management discussed shifts in revenue contribution across its program categories. Liu said degree- and diploma-oriented post-secondary programs accounted for 13.5% of full-year net revenues and 18.2% in the fourth quarter. He described the change in mix as “not intentional,” stating that demand in the segment remained stable, but Sunlands had been moderating investment and reallocating resources toward areas with greater long-term potential.
Interest, professional skills, and certification preparation programs together contributed 73.9% of full-year net revenue and 66.8% in the fourth quarter, according to Liu. He said the company continued to view interest-based learning as a primary strategic direction, with senior learners at the core of that opportunity.
In discussing the senior-learning market, Liu cited Frost & Sullivan projections that the user base for senior interest education in China would reach approximately 86 million in 2025 and exceed 100 million by 2027. He characterized the market as still in an early stage of development, suggesting a long runway for growth.
Offline engagement and AI initiatives
During the fourth quarter, Sunlands expanded offline activities alongside its online course portfolio for senior learners. Liu said the company organized multiple calligraphy and painting exhibitions, including one in collaboration with Rongbaozhai, which he described as one of China’s most established cultural institutions. He also said senior students participated in the recording of a Spring Festival Gala program broadcast by China Education Television in January.
Liu said these activities were designed to extend learning beyond the classroom and support expression, social connection, and participation for senior learners. He added that, for this cohort, the company looks beyond a single repurchase cycle and places greater emphasis on brand loyalty and “lifetime participation.”
Management also highlighted the “meaningful step forward” in applying AI to adult education, with Liu pointing to large language models as enabling more personalized instruction and adaptive content delivery at scale. He said Sunlands intends to advance AI adoption in a “deliberate and disciplined way,” and noted that fourth quarter R&D expenses rose significantly year-over-year while selling expenses moved in the opposite direction.
Balance sheet and 2026 first-quarter outlook
As of December 31, 2025, Sunlands had RMB 576.8 million in cash, cash equivalents, and restricted cash, and RMB 235.9 million in short-term investments, compared with RMB 507.2 million and RMB 276.0 million, respectively, at the end of 2024.
Deferred revenue was RMB 585.3 million as of December 31, 2025, down from RMB 916.5 million a year earlier.
For the first quarter of 2026, the company expects net revenues of RMB 420 million to RMB 440 million, which would represent a year-over-year decrease of 9.8% to 13.9%. Li said the outlook was based on current market conditions and the company’s preliminary estimates, and noted that it is subject to substantial uncertainty.
The call concluded without any analyst questions during the Q&A session.
About Sunlands Technology Group (NYSE:STG)
Sunlands Technology Group (NYSE: STG) is a provider of online education services in China, specializing in live and on-demand classes for students across a range of age groups and exam preparations. Through its digital platform, the company delivers interactive lessons, practice exercises and progress tracking to support K-12 after-school courses, national college entrance exam (Gaokao) prep and professional qualification tests.
The company’s offerings include live streaming lectures led by qualified instructors, recorded course content, AI-driven diagnostic tools and personalized study plans.
