MediaAlpha (NYSE:MAX) Insider Sells $51,956.38 in Stock

Posted by Trevor Kearing on Mar 20th, 2026

MediaAlpha, Inc. (NYSE:MAX – Get Free Report) insider Steven Yi sold 5,227 shares of the business’s stock in a transaction that occurred on Tuesday, March 17th. The shares were sold at an average price of $9.94, for a total value of $51,956.38. Following the transaction, the insider owned 3,059,247 shares of the company’s stock, valued at approximately $30,408,915.18. This trade represents a 0.17% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which can be accessed through this hyperlink.

Steven Yi also recently made the following trade(s):

On Wednesday, March 18th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $9.59, for a total transaction of $38,360.00.
On Monday, March 16th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.93, for a total transaction of $39,720.00.
On Tuesday, March 10th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.75, for a total transaction of $39,000.00.
On Monday, March 9th, Steven Yi sold 5,650 shares of MediaAlpha stock. The shares were sold at an average price of $9.86, for a total transaction of $55,709.00.
On Tuesday, March 3rd, Steven Yi sold 8,000 shares of MediaAlpha stock. The shares were sold at an average price of $10.03, for a total transaction of $80,240.00.
On Monday, March 2nd, Steven Yi sold 39,252 shares of MediaAlpha stock. The stock was sold at an average price of $9.99, for a total transaction of $392,127.48.
On Wednesday, February 25th, Steven Yi sold 12,748 shares of MediaAlpha stock. The stock was sold at an average price of $9.69, for a total value of $123,528.12.
On Monday, February 23rd, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $7.75, for a total value of $31,000.00.
On Thursday, February 19th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $7.29, for a total value of $29,160.00.
On Tuesday, February 17th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $7.16, for a total value of $28,640.00.

MediaAlpha Trading Up 0.3%

NYSE:MAX opened at $9.70 on Friday. The stock has a 50-day moving average price of $9.70 and a 200 day moving average price of $11.35. The stock has a market capitalization of $625.39 million, a P/E ratio of 24.86 and a beta of 1.30. MediaAlpha, Inc. has a 12-month low of $7.09 and a 12-month high of $13.92.

MediaAlpha (NYSE:MAX – Get Free Report) last posted its quarterly earnings results on Monday, February 23rd. The company reported $0.50 EPS for the quarter, topping analysts’ consensus estimates of $0.25 by $0.25. MediaAlpha had a negative return on equity of 132.73% and a net margin of 2.30%.The company had revenue of $291.16 million for the quarter, compared to analysts’ expectations of $296.42 million. During the same period in the previous year, the firm earned $0.08 EPS. The firm’s revenue was down 3.2% compared to the same quarter last year. On average, research analysts predict that MediaAlpha, Inc. will post 0.48 earnings per share for the current fiscal year.

Analyst Upgrades and Downgrades

Several brokerages have commented on MAX. JPMorgan Chase & Co. decreased their price target on shares of MediaAlpha from $15.00 to $11.00 and set an “overweight” rating on the stock in a research note on Tuesday, February 24th. Zacks Research raised MediaAlpha from a “strong sell” rating to a “strong-buy” rating in a report on Tuesday, February 24th. The Goldman Sachs Group decreased their target price on MediaAlpha from $13.50 to $11.50 and set a “neutral” rating on the stock in a research report on Tuesday, February 24th. Royal Bank Of Canada dropped their price target on MediaAlpha from $18.00 to $11.00 and set an “outperform” rating for the company in a research note on Tuesday, February 24th. Finally, Wall Street Zen raised MediaAlpha from a “buy” rating to a “strong-buy” rating in a research note on Sunday, January 11th. One equities research analyst has rated the stock with a Strong Buy rating, five have issued a Buy rating and two have issued a Hold rating to the company’s stock. According to data from MarketBeat, the company has a consensus rating of “Moderate Buy” and a consensus price target of $14.58.

Read Our Latest Stock Analysis on MAX

Institutional Inflows and Outflows

A number of institutional investors have recently made changes to their positions in the business. Millennium Management LLC increased its stake in MediaAlpha by 680.9% during the third quarter. Millennium Management LLC now owns 1,429,556 shares of the company’s stock worth $16,268,000 after acquiring an additional 1,246,493 shares during the last quarter. JPMorgan Chase & Co. raised its position in MediaAlpha by 29.2% during the fourth quarter. JPMorgan Chase & Co. now owns 1,367,896 shares of the company’s stock valued at $17,714,000 after purchasing an additional 309,455 shares during the period. Clearline Capital LP lifted its stake in shares of MediaAlpha by 0.8% in the 4th quarter. Clearline Capital LP now owns 1,301,453 shares of the company’s stock valued at $16,854,000 after purchasing an additional 10,604 shares during the last quarter. Renaissance Technologies LLC lifted its stake in shares of MediaAlpha by 10.6% in the 4th quarter. Renaissance Technologies LLC now owns 1,045,400 shares of the company’s stock valued at $13,538,000 after purchasing an additional 100,300 shares during the last quarter. Finally, AQR Capital Management LLC boosted its holdings in shares of MediaAlpha by 4.3% in the 4th quarter. AQR Capital Management LLC now owns 804,095 shares of the company’s stock worth $10,413,000 after purchasing an additional 33,416 shares during the period. Institutional investors own 64.39% of the company’s stock.

About MediaAlpha

(Get Free Report)

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company’s platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.