Nordea Investment Management AB boosted its stake in Salesforce Inc. (NYSE:CRM – Free Report) by 2.4% in the 4th quarter, Holdings Channel.com reports. The firm owned 2,356,075 shares of the CRM provider’s stock after acquiring an additional 55,704 shares during the quarter. Nordea Investment Management AB’s holdings in Salesforce were worth $624,101,000 at the end of the most recent reporting period.
Other institutional investors also recently modified their holdings of the company. Marquette Asset Management LLC bought a new stake in Salesforce during the 3rd quarter worth $26,000. Board of the Pension Protection Fund bought a new position in Salesforce in the fourth quarter valued at about $26,000. Evolution Wealth Management Inc. bought a new position in Salesforce in the second quarter valued at about $27,000. Texas Capital Bancshares Inc TX acquired a new stake in shares of Salesforce during the third quarter valued at about $28,000. Finally, Country Trust Bank grew its holdings in shares of Salesforce by 658.8% during the second quarter. Country Trust Bank now owns 129 shares of the CRM provider’s stock worth $35,000 after purchasing an additional 112 shares during the last quarter. 80.43% of the stock is currently owned by institutional investors and hedge funds.
Insider Activity at Salesforce
In other news, Director Laura Alber purchased 2,571 shares of the business’s stock in a transaction on Thursday, March 19th. The shares were acquired at an average price of $194.58 per share, with a total value of $500,265.18. Following the completion of the transaction, the director owned 9,530 shares of the company’s stock, valued at $1,854,347.40. The trade was a 36.94% increase in their position. The purchase was disclosed in a document filed with the Securities & Exchange Commission, which is available at the SEC website. Also, Director Neelie Kroes sold 3,893 shares of the stock in a transaction dated Wednesday, January 14th. The stock was sold at an average price of $238.70, for a total value of $929,259.10. Following the sale, the director owned 7,299 shares of the company’s stock, valued at approximately $1,742,271.30. The trade was a 34.78% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. 3.00% of the stock is owned by company insiders.
Salesforce Stock Performance
Salesforce (NYSE:CRM – Get Free Report) last released its quarterly earnings results on Wednesday, February 25th. The CRM provider reported $3.81 earnings per share (EPS) for the quarter, topping the consensus estimate of $3.05 by $0.76. The firm had revenue of $11.20 billion during the quarter, compared to analyst estimates of $11.18 billion. Salesforce had a net margin of 17.96% and a return on equity of 15.38%. The company’s revenue was up 12.1% compared to the same quarter last year. During the same quarter last year, the business earned $2.78 EPS. Salesforce has set its FY 2027 guidance at 13.110-13.190 EPS and its Q1 2027 guidance at 3.110-3.130 EPS. As a group, research analysts forecast that Salesforce Inc. will post 7.46 earnings per share for the current year.
Salesforce declared that its Board of Directors has initiated a stock buyback plan on Monday, March 16th that allows the company to repurchase $25.00 billion in outstanding shares. This repurchase authorization allows the CRM provider to repurchase up to 14.1% of its shares through open market purchases. Shares repurchase plans are typically an indication that the company’s board believes its shares are undervalued.
Salesforce Increases Dividend
The company also recently announced a quarterly dividend, which will be paid on Thursday, April 23rd. Investors of record on Thursday, April 9th will be paid a dividend of $0.44 per share. This is a boost from Salesforce’s previous quarterly dividend of $0.42. This represents a $1.76 dividend on an annualized basis and a yield of 0.9%. The ex-dividend date of this dividend is Thursday, April 9th. Salesforce’s payout ratio is 21.25%.
Salesforce News Roundup
Here are the key news stories impacting Salesforce this week:
- Positive Sentiment: Board-level buyback signal — Coverage highlights a record-sized repurchase program (previously reported at ~$50B at the board level), which investors interpret as management saying the shares are undervalued and that EPS should be supported as shares are retired. Salesforce (CRM) Valuation Check As Record US$50b Buyback Signals Confidence In Long-Term Growth
- Positive Sentiment: Insider buying by directors — Two directors (including Laura Alber) recently bought ~2,570 shares each at ~\$194.6, which often reads as management putting personal capital behind the stock. Insider Buying: Salesforce (NYSE:CRM) Director Buys 2,571 Shares of Stock
- Positive Sentiment: AI/product narrative remains supportive — Coverage of Salesforce’s agentic AI and Data Cloud pushes reinforces the growth thesis if bookings and enterprise adoption accelerate. Salesforce (NYSE:CRM) Expands AI Strategy As Dow Jones Industrials Average Reacts
- Neutral Sentiment: Execution/architecture critique — Analysts and commentary (e.g., Seeking Alpha) argue AI itself isn’t the core problem but that Salesforce’s architecture and integration/execution could limit how quickly AI features translate to sustainable revenue growth. Salesforce: AI Is Not The Problem, Architecture Is
- Negative Sentiment: Debt-funded buyback raises leverage concerns — CNBC reports Salesforce issued \$25B of debt to fund buybacks; that increases financial leverage and raises questions about prioritizing buybacks over organic reinvestment. Salesforce issues $25 billion in debt to buy back stock. Should we be concerned?
- Negative Sentiment: Buyback prompts scepticism about growth allocation — Coverage (e.g., 247WallStreet) questions whether heavy buybacks mask weaker organic growth opportunities and could cap upside if sales momentum stalls. A $50 Billion Buyback Is Raising Questions About Salesforce’s Growth Story
- Negative Sentiment: Analyst target trims — Several firms pared price targets after earnings/guidance, keeping sell-side sentiment mixed and possibly limiting near-term upside. MarketBeat: Salesforce company summary & earnings
Analysts Set New Price Targets
CRM has been the subject of several recent research reports. KeyCorp lowered their price objective on Salesforce from $400.00 to $300.00 and set an “overweight” rating for the company in a research note on Tuesday, February 24th. Wall Street Zen upgraded shares of Salesforce from a “hold” rating to a “buy” rating in a research report on Friday, November 28th. JPMorgan Chase & Co. reduced their target price on shares of Salesforce from $365.00 to $320.00 and set an “overweight” rating on the stock in a report on Thursday, February 26th. BMO Capital Markets dropped their price target on shares of Salesforce from $235.00 to $225.00 and set an “outperform” rating for the company in a research note on Thursday, February 26th. Finally, Macquarie Infrastructure lifted their price target on shares of Salesforce from $250.00 to $265.00 and gave the stock a “neutral” rating in a report on Thursday, December 4th. One investment analyst has rated the stock with a Strong Buy rating, twenty-six have assigned a Buy rating, eleven have issued a Hold rating and one has assigned a Sell rating to the company’s stock. According to data from MarketBeat.com, the stock currently has a consensus rating of “Moderate Buy” and an average target price of $280.21.
Read Our Latest Stock Report on Salesforce
Salesforce Company Profile
Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.
Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.
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