Travel + Leisure (NYSE:TNL – Get Free Report) and Sports Field (OTCMKTS:SFHI – Get Free Report) are both consumer discretionary companies, but which is the better investment? We will contrast the two companies based on the strength of their profitability, institutional ownership, earnings, risk, analyst recommendations, valuation and dividends.
Institutional and Insider Ownership
87.5% of Travel + Leisure shares are held by institutional investors. 3.8% of Travel + Leisure shares are held by company insiders. Comparatively, 6.9% of Sports Field shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.
Profitability
This table compares Travel + Leisure and Sports Field’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Travel + Leisure | 5.74% | -47.77% | 6.24% |
| Sports Field | N/A | N/A | N/A |
Analyst Recommendations
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Travel + Leisure | 0 | 3 | 8 | 0 | 2.73 |
| Sports Field | 0 | 0 | 0 | 0 | 0.00 |
Travel + Leisure presently has a consensus price target of $85.90, suggesting a potential upside of 19.22%. Given Travel + Leisure’s stronger consensus rating and higher possible upside, research analysts plainly believe Travel + Leisure is more favorable than Sports Field.
Valuation and Earnings
This table compares Travel + Leisure and Sports Field”s gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Travel + Leisure | $4.02 billion | 1.12 | $230.00 million | $3.41 | 21.13 |
| Sports Field | N/A | N/A | N/A | N/A | N/A |
Travel + Leisure has higher revenue and earnings than Sports Field.
Summary
Travel + Leisure beats Sports Field on 7 of the 9 factors compared between the two stocks.
About Travel + Leisure
Travel + Leisure Co., together with its subsidiaries, provides hospitality services and travel products in the United States and internationally. The company operates in two segments, Vacation Ownership; and Travel and Membership. The Vacation Ownership segment develops, markets, and sells vacation ownership interests (VOIs) to individual consumers, as well as provides consumer financing in connection with the sale of VOIs; and property management services at resorts. The Travel and Membership segment operates various travel businesses, including three vacation exchange brands, travel technology platforms, travel memberships, and direct-to-consumer rentals. This segment also offers private-label travel booking technology solutions. The company was formerly known as Wyndham Destinations, Inc. and changed its name to Travel + Leisure Co. in February 2021. Travel + Leisure Co. was founded in 1990 and is headquartered in Orlando, Florida.
About Sports Field
Sports Field Holdings, Inc. designs and builds athletic facilities. The firm through its subsidiary, FirstForm, Inc. engages in the design, engineering and construction of athletic facilities and sports complexes. It also designs, develops and manufactures sports surfacing products and associated pre-engineered construction systems. The company was founded on February 8, 2011 and is headquartered in St. Charles, IL.
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