ServiceNow, Inc. $NOW Holdings Boosted by Fulton Bank N.A.

Fulton Bank N.A. grew its stake in shares of ServiceNow, Inc. (NYSE:NOW) by 403.8% in the 4th quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission. The fund owned 11,547 shares of the information technology services provider’s stock after purchasing an additional 9,255 shares during the quarter. Fulton Bank N.A.’s holdings in ServiceNow were worth $1,769,000 as of its most recent SEC filing.

A number of other institutional investors and hedge funds have also made changes to their positions in the stock. Nordea Investment Management AB raised its stake in ServiceNow by 388.7% during the 4th quarter. Nordea Investment Management AB now owns 4,706,164 shares of the information technology services provider’s stock valued at $720,325,000 after acquiring an additional 3,743,087 shares in the last quarter. Norges Bank bought a new position in ServiceNow in the 2nd quarter valued at about $2,589,235,000. Sarasin & Partners LLP increased its stake in ServiceNow by 386.2% during the 4th quarter. Sarasin & Partners LLP now owns 1,233,408 shares of the information technology services provider’s stock valued at $188,946,000 after buying an additional 979,740 shares during the period. Wealth Enhancement Advisory Services LLC increased its stake in ServiceNow by 451.6% during the 4th quarter. Wealth Enhancement Advisory Services LLC now owns 426,331 shares of the information technology services provider’s stock valued at $63,463,000 after buying an additional 349,046 shares during the period. Finally, Corient Private Wealth LLC raised its position in shares of ServiceNow by 105.1% during the 2nd quarter. Corient Private Wealth LLC now owns 668,630 shares of the information technology services provider’s stock worth $684,355,000 after buying an additional 342,613 shares in the last quarter. 87.18% of the stock is currently owned by institutional investors and hedge funds.

Insider Activity at ServiceNow

In other ServiceNow news, Director Paul Edward Chamberlain sold 1,500 shares of ServiceNow stock in a transaction dated Thursday, February 12th. The stock was sold at an average price of $101.17, for a total transaction of $151,755.00. Following the transaction, the director owned 46,430 shares of the company’s stock, valued at $4,697,323.10. The trade was a 3.13% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which is available through this hyperlink. Also, insider Paul Fipps sold 9,641 shares of the company’s stock in a transaction dated Wednesday, February 18th. The shares were sold at an average price of $105.93, for a total value of $1,021,271.13. Following the completion of the transaction, the insider owned 11,757 shares in the company, valued at $1,245,419.01. This represents a 45.06% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Over the last ninety days, insiders have sold 16,237 shares of company stock valued at $1,697,162. Company insiders own 0.34% of the company’s stock.

ServiceNow Price Performance

NOW stock opened at $110.86 on Tuesday. ServiceNow, Inc. has a one year low of $98.00 and a one year high of $211.48. The firm has a 50-day moving average of $115.29 and a two-hundred day moving average of $152.12. The firm has a market capitalization of $115.96 billion, a PE ratio of 66.46, a P/E/G ratio of 1.87 and a beta of 0.99. The company has a current ratio of 1.00, a quick ratio of 1.00 and a debt-to-equity ratio of 0.12.

ServiceNow (NYSE:NOW) last released its earnings results on Wednesday, January 28th. The information technology services provider reported $0.92 earnings per share for the quarter, topping the consensus estimate of $0.89 by $0.03. The business had revenue of $3.57 billion for the quarter, compared to the consensus estimate of $3.53 billion. ServiceNow had a net margin of 13.16% and a return on equity of 18.54%. The firm’s quarterly revenue was up 20.7% compared to the same quarter last year. During the same period last year, the firm posted $0.73 earnings per share. On average, analysts forecast that ServiceNow, Inc. will post 8.93 earnings per share for the current year.

Wall Street Analyst Weigh In

NOW has been the subject of several recent analyst reports. Royal Bank Of Canada decreased their price objective on shares of ServiceNow from $185.00 to $150.00 and set an “outperform” rating for the company in a report on Monday, February 9th. KeyCorp decreased their price target on ServiceNow from $155.00 to $115.00 and set an “underweight” rating for the company in a research note on Thursday, January 29th. DZ Bank upgraded ServiceNow to a “strong-buy” rating in a research report on Thursday, December 18th. Guggenheim raised ServiceNow from a “sell” rating to a “neutral” rating in a research note on Tuesday, December 16th. Finally, DA Davidson reaffirmed a “buy” rating and set a $220.00 target price on shares of ServiceNow in a research note on Thursday, January 29th. Three equities research analysts have rated the stock with a Strong Buy rating, thirty-two have assigned a Buy rating, five have assigned a Hold rating and two have issued a Sell rating to the company. According to data from MarketBeat.com, the stock has an average rating of “Moderate Buy” and an average price target of $192.61.

ServiceNow News Roundup

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Analyst reaffirmation and bullish outlook — Citizens reiterated a Market Outperform rating and $260 price target, citing ServiceNow’s customer relationships, architecture and its “AI Control Tower” positioning for the agentic era. This endorsement supports longer-term upside expectations. Article Title
• Positive Sentiment: Platform ecosystem expansion — Novaworks launched an AI-native HCM operating system built on ServiceNow and raised an $8M seed round with participation from ServiceNow Ventures, extending ServiceNow’s Total Workforce Management narrative and increasing potential monetization paths for HR use-cases on the core platform. Article Title
• Positive Sentiment: Investor conviction pieces argue buy-the-dip — multiple retail-focused pieces make the case that ServiceNow’s workflow moat and proprietary data make it resilient versus AI disruption, helping attract buyers during the broader SaaS sell-off. Article Title
• Neutral Sentiment: Comparative analyst pieces highlight both opportunity and competition — coverage comparing MongoDB (MDB) and ServiceNow notes both ride enterprise AI demand but differ on growth visibility and monetization pace; the pieces underline upside potential but also competitive dynamics to monitor. Article Title
• Neutral Sentiment: Ticker/name noise from unrelated firms — a separate firm (NowVertical, TSXV: NOW) announced an engagement expansion; investors should note this is a different company but it can create occasional search/ticker noise. Article Title
• Negative Sentiment: Sectorwide AI/SaaS pressure remains a headwind — articles and market commentary note an ongoing SaaS sell-off driven by AI disruption fears; even high-quality names like ServiceNow can trade lower or underperform near-term while investors reassess multiples and adoption timing. Article Title

About ServiceNow

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.