Bridgeline Digital (NASDAQ:BLIN) & PCCW (OTCMKTS:PCCWY) Head-To-Head Contrast

Bridgeline Digital (NASDAQ:BLIN) and PCCW (OTCMKTS:PCCWY) are both computer and technology companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, valuation, profitability, risk, dividends, earnings and analyst recommendations.

Analyst Ratings

This is a summary of current ratings and price targets for Bridgeline Digital and PCCW, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Bridgeline Digital	1	1	1	0	2.00
PCCW	0	0	0	0	0.00

Bridgeline Digital presently has a consensus target price of $4.62, suggesting a potential upside of 437.96%. Given Bridgeline Digital’s stronger consensus rating and higher possible upside, equities analysts plainly believe Bridgeline Digital is more favorable than PCCW.

Institutional & Insider Ownership

15.1% of Bridgeline Digital shares are held by institutional investors. 23.5% of Bridgeline Digital shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Profitability

This table compares Bridgeline Digital and PCCW’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Bridgeline Digital	-12.71%	-19.87%	-12.27%
PCCW	N/A	N/A	N/A

Valuation and Earnings

This table compares Bridgeline Digital and PCCW”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Bridgeline Digital	$15.38 million	0.70	-$2.52 million	($0.21)	-4.09
PCCW	$5.16 billion	1.12	-$32.45 million	N/A	N/A

Bridgeline Digital has higher earnings, but lower revenue than PCCW.

Volatility and Risk

Bridgeline Digital has a beta of 0.87, suggesting that its share price is 13% less volatile than the S&P 500. Comparatively, PCCW has a beta of 0.27, suggesting that its share price is 73% less volatile than the S&P 500.

Summary

Bridgeline Digital beats PCCW on 7 of the 12 factors compared between the two stocks.

About Bridgeline Digital

Bridgeline Digital, Inc. operates as a marketing technology company in the United States, Canada, and internationally. The company offers HawkSearch, a site search, recommendation, and personalization application for marketers, merchandisers, and developers; Celebros Search, a commerce-oriented site search product that provides natural language processing with artificial intelligence; and Woorank, a Search Engine Optimization (SEO) audit tool that generates an instant performance audit of the site's technical, on-page, and off-page SEO. It also provides Bridgeline TruPresence, a web content management and eCommerce platform to support the needs of multi-unit organizations and franchises; Bridgeline Unbound, a technology suite that empower marketers to easily manage their digital experiences and create personalized customer journeys; and OrchestraCMS, a digital experience platform that enables development of custom solutions, third-party integrations, and delivery of digital transformation initiatives on the Salesforce platform. In addition, the company offers digital engagement services comprising digital strategy, web design and web development, usability engineering, information architecture, and SEO, as well as hosting services. It serves vertical markets, such as industrial distributors and wholesalers, franchises and enterprises, manufacturers, eCommerce retailers, health services and life sciences, technology, credit unions and banks, and associations and foundations through its direct sales force. The company was formerly known as Bridgeline Software, Inc. Bridgeline Digital, Inc. was incorporated in 2000 and is based in Woburn, Massachusetts.

About PCCW

PCCW Limited provides telecommunications and related services in Hong Kong, Mainland and other parts of China, Singapore, and internationally. The company's services include local telephony, local data and broadband, mobile, enterprise solutions, international telecommunications, and satellite-based and network-based telecommunications services; outsourcing, consulting, and contact center services; and technical consulting and engineering services. It also provides free television, pay television program, and interactive multimedia services; sells advertising in various telephone directories and on the Internet; publishes directories; sells mobile handsets and accessories; distributes media content; and mobile video on demand and advertising services through OTT platform. In addition, the company offers broadcasting and related services, management and engineering support services, customer relationship management and customer contact management solutions, and media content services; and over-the-top video services under the Viu brand, as well as sells customer premises equipment and related solutions. Further, it engages in the sale, distribution, and marketing of telecommunication products and services; provision of data services; software development, systems integration, consulting, and informatization activities; the provision of computer and IP/IT related value-added services to business customers; operates customer loyalty program and online merchandise sales; and content production, talent management, and entertainment business. Additionally, the company offers e-commerce, travel, insurance, big data analytics, fintech, and health-tech services. PCCW Limited was founded in 1925 and is headquartered in Quarry Bay, Hong Kong.