Greenleaf Trust lowered its position in Procter & Gamble Company (The) (NYSE:PG – Free Report) by 7.8% during the fourth quarter, according to its most recent disclosure with the Securities and Exchange Commission. The fund owned 68,295 shares of the company’s stock after selling 5,761 shares during the quarter. Greenleaf Trust’s holdings in Procter & Gamble were worth $9,787,000 as of its most recent filing with the Securities and Exchange Commission.
A number of other hedge funds and other institutional investors also recently modified their holdings of the stock. Master S Wealth Management Inc. acquired a new position in shares of Procter & Gamble during the fourth quarter worth about $474,000. 4WEALTH Advisors Inc. lifted its stake in shares of Procter & Gamble by 10.9% during the fourth quarter. 4WEALTH Advisors Inc. now owns 4,264 shares of the company’s stock worth $611,000 after purchasing an additional 419 shares in the last quarter. Finer Wealth Management Inc. lifted its stake in shares of Procter & Gamble by 4.8% during the fourth quarter. Finer Wealth Management Inc. now owns 26,546 shares of the company’s stock worth $3,804,000 after purchasing an additional 1,212 shares in the last quarter. Asio Capital LLC lifted its stake in shares of Procter & Gamble by 3.4% during the fourth quarter. Asio Capital LLC now owns 19,215 shares of the company’s stock worth $2,754,000 after purchasing an additional 637 shares in the last quarter. Finally, Clayton Financial Group LLC lifted its stake in shares of Procter & Gamble by 16.2% during the fourth quarter. Clayton Financial Group LLC now owns 5,714 shares of the company’s stock worth $819,000 after purchasing an additional 796 shares in the last quarter. Institutional investors and hedge funds own 65.77% of the company’s stock.
Procter & Gamble News Roundup
Here are the key news stories impacting Procter & Gamble this week:
- Positive Sentiment: P&G announced a multi-year, multi-brand partnership as an official partner of the WNBA, a consumer-marketing initiative that can strengthen brand visibility and engagement with growing audiences. P&G Enters New Era in Sports as Official Partner of the WNBA
- Positive Sentiment: Coverage highlights P&G’s “Supply Chain 3.0” program (AI, automation, digital tools) aimed at cost efficiency and margin resilience — a structural improvement that supports longer-term profitability even if near-term results fluctuate. Can Procter & Gamble’s Supply Chain Overhaul Withstand Volatility?
- Neutral Sentiment: Multiple outlets (Zacks, Yahoo) are featuring P&G as a “trending”/watchlist stock and publishing buy-now/valuation pieces — increased attention can lift liquidity and re-rate the stock but doesn’t by itself change fundamentals. Is Trending Stock Procter & Gamble Company (The) (PG) a Buy Now?
- Neutral Sentiment: A recent valuation/price-check article explores whether current levels reflect P&G’s brand strength after a pullback — useful context for investors but not an immediate catalyst. Is Procter & Gamble (PG) Pricing Reflect Its Brand Strength After Recent Share Price Retreat
- Neutral Sentiment: Comparative coverage (P&G vs. smaller peers) provides benchmarking data for investors evaluating relative exposure in consumer staples. Procter & Gamble & Tokyo Lifestyle Head to Head Comparison
- Negative Sentiment: UBS trimmed its price target from $170 to $166 while keeping a Buy rating — a modest downward revision that reduces near-term upside and can pressure sentiment among target-driven investors. Benzinga (UBS price target change)
- Negative Sentiment: Market write-ups noted the stock “sank” relative to broader market gains, reinforcing short-term negative momentum and contributing to the intraday decline. Procter & Gamble (PG) Stock Sinks As Market Gains
Procter & Gamble Stock Performance
Procter & Gamble (NYSE:PG – Get Free Report) last released its earnings results on Friday, January 23rd. The company reported $1.88 earnings per share for the quarter, topping analysts’ consensus estimates of $1.86 by $0.02. Procter & Gamble had a return on equity of 32.21% and a net margin of 19.30%.The firm had revenue of $22.21 billion during the quarter, compared to the consensus estimate of $22.36 billion. During the same period in the prior year, the firm posted $1.88 earnings per share. The firm’s revenue for the quarter was up 1.5% compared to the same quarter last year. Research analysts predict that Procter & Gamble Company will post 6.91 EPS for the current fiscal year.
Procter & Gamble Announces Dividend
The business also recently disclosed a quarterly dividend, which was paid on Tuesday, February 17th. Stockholders of record on Friday, January 23rd were given a dividend of $1.0568 per share. This represents a $4.23 dividend on an annualized basis and a dividend yield of 3.0%. The ex-dividend date was Friday, January 23rd. Procter & Gamble’s dividend payout ratio is 62.67%.
Insider Activity at Procter & Gamble
In other news, CEO Ma. Fatima Francisco sold 5,549 shares of the stock in a transaction on Friday, February 27th. The stock was sold at an average price of $165.29, for a total transaction of $917,194.21. Following the completion of the sale, the chief executive officer owned 1,029 shares in the company, valued at approximately $170,083.41. This represents a 84.36% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through this hyperlink. Also, Chairman Jon R. Moeller sold 162,232 shares of the stock in a transaction on Thursday, February 12th. The shares were sold at an average price of $162.45, for a total value of $26,354,588.40. Following the sale, the chairman owned 319,385 shares of the company’s stock, valued at $51,884,093.25. This trade represents a 33.68% decrease in their position. The disclosure for this sale is available in the SEC filing. In the last three months, insiders have sold 348,618 shares of company stock worth $55,462,643. 0.20% of the stock is owned by corporate insiders.
Wall Street Analyst Weigh In
A number of research analysts have commented on the company. Wells Fargo & Company restated an “overweight” rating and set a $177.00 price objective on shares of Procter & Gamble in a research note on Tuesday, February 17th. Barclays set a $155.00 price objective on Procter & Gamble in a research note on Friday, January 16th. Jefferies Financial Group upgraded Procter & Gamble from a “hold” rating to a “buy” rating and boosted their price target for the stock from $156.00 to $179.00 in a research note on Tuesday, December 16th. Erste Group Bank lowered Procter & Gamble from a “buy” rating to a “hold” rating in a report on Tuesday, March 24th. Finally, Rothschild & Co Redburn upped their target price on Procter & Gamble from $155.00 to $157.00 and gave the company a “neutral” rating in a report on Friday, January 23rd. Twelve equities research analysts have rated the stock with a Buy rating and nine have issued a Hold rating to the stock. According to data from MarketBeat, the stock presently has a consensus rating of “Moderate Buy” and an average price target of $166.83.
View Our Latest Stock Report on Procter & Gamble
Procter & Gamble Profile
Procter & Gamble (NYSE: PG) is a multinational consumer goods company headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G has grown into one of the world’s largest producers of branded consumer packaged goods. The company focuses on developing, manufacturing and marketing a broad portfolio of household and personal care products sold to consumers and retailers worldwide.
P&G’s product offering spans several core business categories, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.
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