Booking (NASDAQ:BKNG) Price Target Raised to $260.00 at Tigress Financial

Booking (NASDAQ:BKNG) had its price target lifted by Tigress Financial from $244.00 to $260.00 in a report published on Wednesday,Benzinga reports. Tigress Financial currently has a strong-buy rating on the business services provider’s stock.

BKNG has been the subject of several other research reports. Benchmark reduced their price target on shares of Booking from $256.00 to $224.00 and set a “buy” rating for the company in a research report on Thursday, February 19th. UBS Group set a $259.40 price target on shares of Booking and gave the company a “buy” rating in a research report on Thursday, February 19th. JPMorgan Chase & Co. reduced their price target on shares of Booking from $250.00 to $224.00 and set an “overweight” rating for the company in a research report on Thursday, February 19th. Robert W. Baird set a $234.00 price target on shares of Booking in a research report on Thursday, February 19th. Finally, Oppenheimer set a $240.00 price target on shares of Booking and gave the company an “outperform” rating in a research report on Thursday, February 19th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-eight have issued a Buy rating and eight have assigned a Hold rating to the company’s stock. According to MarketBeat, the stock presently has an average rating of “Moderate Buy” and an average price target of $234.50.

Booking Stock Up 4.4%

Shares of BKNG opened at $181.00 on Wednesday. The company has a market capitalization of $5.73 billion, a P/E ratio of 1.09, a price-to-earnings-growth ratio of 0.96 and a beta of 1.20. The firm has a 50 day moving average of $173.67 and a 200 day moving average of $196.06. Booking has a twelve month low of $150.62 and a twelve month high of $233.58.

Booking (NASDAQ:BKNG) last announced its quarterly earnings results on Wednesday, February 18th. The business services provider reported $48.80 earnings per share for the quarter, beating the consensus estimate of $1.92 by $46.88. The company had revenue of $6.35 billion during the quarter, compared to the consensus estimate of $6.12 billion. Booking had a net margin of 20.08% and a negative return on equity of 128.99%. The firm’s quarterly revenue was up 16.0% compared to the same quarter last year. During the same quarter last year, the firm earned $1.66 earnings per share. On average, sell-side analysts expect that Booking will post 209.92 EPS for the current year.

Booking Cuts Dividend

The business also recently announced a quarterly dividend, which was paid on Tuesday, March 31st. Investors of record on Friday, March 6th were issued a $0.42 dividend. The ex-dividend date was Friday, March 6th. This represents a $1.68 annualized dividend and a yield of 0.9%. Booking’s dividend payout ratio (DPR) is currently 25.28%.

Insider Buying and Selling

In related news, Director Robert J. Mylod, Jr. sold 1,000 shares of the firm’s stock in a transaction that occurred on Monday, February 2nd. The shares were sold at an average price of $204.21, for a total value of $204,214.40. Following the sale, the director owned 21,000 shares in the company, valued at approximately $4,288,502.40. This trade represents a 4.55% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which can be accessed through the SEC website. Also, CEO Glenn D. Fogel sold 16,725 shares of the firm’s stock in a transaction that occurred on Monday, March 16th. The stock was sold at an average price of $171.68, for a total transaction of $2,871,414.90. Following the completion of the sale, the chief executive officer owned 314,900 shares in the company, valued at $54,063,291.60. This represents a 5.04% decrease in their position. The SEC filing for this sale provides additional information. Over the last quarter, insiders have sold 68,725 shares of company stock worth $12,571,467. 0.16% of the stock is owned by insiders.

Institutional Inflows and Outflows

Several institutional investors and hedge funds have recently modified their holdings of the business. Purpose Unlimited Inc. purchased a new position in shares of Booking during the 4th quarter worth $1,339,000. Cornerstone Planning LLC purchased a new position in shares of Booking during the 4th quarter worth $536,000. Rockefeller Capital Management L.P. boosted its stake in shares of Booking by 13.6% during the 4th quarter. Rockefeller Capital Management L.P. now owns 3,327 shares of the business services provider’s stock worth $17,820,000 after acquiring an additional 398 shares during the last quarter. Osbon Capital Management LLC purchased a new position in shares of Booking during the 4th quarter worth $27,000. Finally, World Investment Advisors boosted its stake in shares of Booking by 8.6% during the 4th quarter. World Investment Advisors now owns 3,065 shares of the business services provider’s stock worth $16,412,000 after acquiring an additional 244 shares during the last quarter. Hedge funds and other institutional investors own 92.42% of the company’s stock.

More Booking News

Here are the key news stories impacting Booking this week:

• Positive Sentiment: Tigress Financial raised its price target to $260 and put a “strong-buy” rating on BKNG, signaling meaningful upside and likely supporting bullish flows. Read More.
• Positive Sentiment: BTIG reiterated a “buy” rating with a $250 target, and DA Davidson reaffirmed a $240 target — multiple buy-side confirmations that boost investor confidence in recovery potential. Read More.
• Neutral Sentiment: Wells Fargo trimmed its price target slightly (from $5,456 to $5,377) but kept an Equal Weight rating, reflecting a cautious near‑term view tied to external risks rather than company fundamentals — this moderates upside but is not a full downgrade. Read More.
• Neutral Sentiment: Commentary about a recent share split and a new 52‑week low has prompted “buy the dip” commentary from some outlets, which can attract long‑term bargain hunters even as short‑term volatility persists. Read More.
• Negative Sentiment: Ongoing geopolitical tensions (notably the Iran war) are cited as the main external headwind weighing on travel demand for BKNG, and some coverage links recent sharp intraday weakness to that risk — a key catalyst pushing cautious positioning. Read More.

Booking Company Profile

Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.

Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.