Vita Coco Company, Inc. (NASDAQ:COCO – Get Free Report) CEO Martin Roper sold 20,544 shares of Vita Coco stock in a transaction dated Wednesday, April 29th. The stock was sold at an average price of $59.35, for a total transaction of $1,219,286.40. Following the completion of the sale, the chief executive officer directly owned 298,484 shares in the company, valued at approximately $17,715,025.40. This represents a 6.44% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available at the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.
Martin Roper also recently made the following trade(s):
- On Friday, April 24th, Martin Roper sold 25,000 shares of Vita Coco stock. The stock was sold at an average price of $50.00, for a total transaction of $1,250,000.00.
- On Monday, April 27th, Martin Roper sold 25,000 shares of Vita Coco stock. The stock was sold at an average price of $50.00, for a total transaction of $1,250,000.00.
- On Thursday, April 16th, Martin Roper sold 25,000 shares of Vita Coco stock. The stock was sold at an average price of $50.00, for a total transaction of $1,250,000.00.
- On Tuesday, April 14th, Martin Roper sold 25,000 shares of Vita Coco stock. The stock was sold at an average price of $50.00, for a total transaction of $1,250,000.00.
- On Monday, April 13th, Martin Roper sold 4,456 shares of Vita Coco stock. The stock was sold at an average price of $50.55, for a total transaction of $225,250.80.
- On Friday, April 10th, Martin Roper sold 25,000 shares of Vita Coco stock. The stock was sold at an average price of $50.11, for a total transaction of $1,252,750.00.
- On Wednesday, April 8th, Martin Roper sold 25,000 shares of Vita Coco stock. The stock was sold at an average price of $50.95, for a total transaction of $1,273,750.00.
Vita Coco Stock Performance
COCO stock traded down $0.96 during mid-day trading on Thursday, hitting $65.99. The company had a trading volume of 4,623,179 shares, compared to its average volume of 1,256,775. The firm has a market cap of $3.76 billion, a PE ratio of 55.92, a price-to-earnings-growth ratio of 1.62 and a beta of 0.47. Vita Coco Company, Inc. has a 12 month low of $30.54 and a 12 month high of $69.59. The stock’s fifty day moving average price is $52.42 and its two-hundred day moving average price is $51.09.
Analysts Set New Price Targets
COCO has been the topic of several research reports. Morgan Stanley set a $65.00 price target on shares of Vita Coco in a research report on Thursday. Zacks Research lowered shares of Vita Coco from a “strong-buy” rating to a “hold” rating in a research report on Friday, January 16th. Weiss Ratings reissued a “buy (b-)” rating on shares of Vita Coco in a research report on Friday, March 27th. Wells Fargo & Company boosted their price target on shares of Vita Coco from $60.00 to $75.00 and gave the company an “overweight” rating in a research report on Thursday. Finally, Piper Sandler reissued an “overweight” rating and issued a $70.00 price target on shares of Vita Coco in a research report on Wednesday. Seven research analysts have rated the stock with a Buy rating and three have issued a Hold rating to the company. According to MarketBeat, the company has a consensus rating of “Moderate Buy” and a consensus price target of $69.00.
Check Out Our Latest Stock Analysis on Vita Coco
Hedge Funds Weigh In On Vita Coco
Hedge funds have recently bought and sold shares of the company. New York State Common Retirement Fund grew its stake in Vita Coco by 10.3% during the third quarter. New York State Common Retirement Fund now owns 511,031 shares of the company’s stock valued at $21,703,000 after acquiring an additional 47,632 shares in the last quarter. Westfield Capital Management Co. LP purchased a new position in Vita Coco during the third quarter valued at approximately $45,135,000. Hussman Strategic Advisors Inc. purchased a new position in Vita Coco during the third quarter valued at approximately $2,230,000. Wilmington Savings Fund Society FSB purchased a new position in Vita Coco during the third quarter valued at approximately $62,815,000. Finally, American Century Companies Inc. grew its stake in Vita Coco by 648.0% during the third quarter. American Century Companies Inc. now owns 647,257 shares of the company’s stock valued at $27,489,000 after acquiring an additional 560,729 shares in the last quarter. Hedge funds and other institutional investors own 88.49% of the company’s stock.
Key Vita Coco News
Here are the key news stories impacting Vita Coco this week:
- Positive Sentiment: Solid Q1 beat and raised full‑year guidance: COCO reported $0.50 EPS vs. $0.34 expected and revenue of ~$180M (up 37%). Management lifted FY2026 net sales and EBITDA guidance, driving momentum and supporting higher valuations. The Vita Coco Company Reports Strong First Quarter 2026 Financial Results and Raises Full Year Guidance
- Positive Sentiment: Analyst bullishness: Wells Fargo raised its price target to $75 and set an Overweight rating, signaling institutional conviction that upside remains after the quarter. Benzinga
- Positive Sentiment: Market reaction: The stock recently hit all‑time highs after the earnings and guidance beat, reflecting strong investor appetite for COCO’s growth story. Vita Coco (COCO) Climbs to All-Time High on Strong Earnings, Upbeat Outlook
- Neutral Sentiment: Momentum / peer comparison pieces highlight COCO’s outperformance within consumer staples this year, useful context but not new company‑specific data. Is Vita Coco Company (COCO) Stock Outpacing Its Consumer Staples Peers This Year?
- Neutral Sentiment: Analyst coverage is mixed overall (several Buys and Holds); consensus target remains below the recent trading highs — keep consensus targets in mind when sizing positions. Are You Looking for a Top Momentum Pick? Why Vita Coco Company, Inc. (COCO) is a Great Choice
- Negative Sentiment: Investor lawsuit / probe alert: A plaintiff firm (Pomerantz) has launched an investigation into COCO, introducing legal risk and potential headline volatility. INVESTOR ALERT: Pomerantz Law Firm Investigates Claims On Behalf of Investors of The Vita Coco Company, Inc. – COCO
- Negative Sentiment: Insider selling: CEO Martin Roper executed multiple planned sales (25,000 shares in recent filings under a 10b5‑1 plan). While flagged as pre‑arranged, repeated sales can feed profit‑taking narratives. SEC Form 4 – Martin Roper
- Negative Sentiment: Critical commentary and risk notes: A Seeking Alpha piece lowered its rating citing market niche limits and competition; TipRanks flagged new geopolitical/supply‑chain risk disclosures that could pressure costs. These raise medium‑term execution and margin questions. Vita Coco: Extrapolating Results Is A Dangerous Game (Rating Downgrade) Geopolitical Tensions Threaten Vita Coco’s Costs, Supply Chain, and Financial Performance
About Vita Coco
Vita Coco, Inc (NASDAQ: COCO) is a global beverage company specializing in coconut-based products. Founded in 2004 by Michael Kirban and Ira Liran, the company pioneered the introduction of refrigerated coconut water to U.S. consumers. Headquartered in New York City, Vita Coco sources coconuts from growers in tropical regions such as the Philippines, Indonesia and Brazil, partnering with local farmers to promote sustainable agriculture and community development.
The company’s flagship offering, Vita Coco Original Coconut Water, is available in multiple pack sizes and a variety of flavors.
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