eBay (NASDAQ:EBAY) Stock Price Expected to Rise, BMO Capital Markets Analyst Says

eBay (NASDAQ:EBAY) had its price objective hoisted by stock analysts at BMO Capital Markets from $120.00 to $130.00 in a research note issued on Thursday,MarketScreener reports. BMO Capital Markets’ price objective would suggest a potential upside of 27.17% from the company’s current price.

A number of other analysts have also weighed in on the company. Morgan Stanley upped their target price on eBay to $117.00 and gave the stock an “overweight” rating in a report on Tuesday. Citizens Jmp restated a “market outperform” rating and set a $115.00 target price on shares of eBay in a report on Wednesday, January 28th. Sanford C. Bernstein restated an “outperform” rating on shares of eBay in a report on Thursday, February 19th. Evercore set a $96.00 price target on eBay in a research report on Thursday. Finally, Barclays upped their price target on eBay from $104.00 to $114.00 and gave the stock an “overweight” rating in a research report on Thursday. Fourteen research analysts have rated the stock with a Buy rating, eighteen have issued a Hold rating and one has given a Sell rating to the stock. According to data from MarketBeat.com, the company presently has an average rating of “Hold” and a consensus target price of $105.16.

eBay Trading Down 1.2%

Shares of NASDAQ EBAY traded down $1.26 during trading hours on Thursday, reaching $102.22. The stock had a trading volume of 413,223 shares, compared to its average volume of 5,225,168. The company has a current ratio of 1.10, a quick ratio of 1.10 and a debt-to-equity ratio of 1.30. The firm has a market cap of $45.80 billion, a price-to-earnings ratio of 23.14, a P/E/G ratio of 2.16 and a beta of 1.34. The business’s fifty day moving average price is $94.21 and its two-hundred day moving average price is $89.73. eBay has a 52-week low of $67.48 and a 52-week high of $107.34.

eBay (NASDAQ:EBAY) last announced its quarterly earnings results on Wednesday, April 29th. The e-commerce company reported $1.66 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $1.58 by $0.08. The firm had revenue of $3.09 billion during the quarter, compared to analyst estimates of $3.04 billion. eBay had a return on equity of 45.42% and a net margin of 17.58%.eBay’s quarterly revenue was up 19.5% on a year-over-year basis. During the same quarter in the previous year, the business earned $1.38 earnings per share. eBay has set its Q2 2026 guidance at 1.090-1.140 EPS. Analysts expect that eBay will post 4.85 EPS for the current fiscal year.

Insider Activity

In other news, SVP Cornelius Boone sold 16,685 shares of the stock in a transaction dated Wednesday, March 18th. The shares were sold at an average price of $92.44, for a total transaction of $1,542,361.40. Following the sale, the senior vice president directly owned 94,479 shares of the company’s stock, valued at $8,733,638.76. This represents a 15.01% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which is available through this link. Also, SVP Mazen Rawashdeh sold 23,167 shares of the stock in a transaction dated Tuesday, March 17th. The stock was sold at an average price of $93.59, for a total transaction of $2,168,199.53. Following the sale, the senior vice president directly owned 28,915 shares in the company, valued at approximately $2,706,154.85. The trade was a 44.48% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. In the last 90 days, insiders sold 86,952 shares of company stock valued at $8,251,267. Insiders own 0.64% of the company’s stock.

Institutional Investors Weigh In On eBay

Several hedge funds have recently modified their holdings of the company. Altshuler Shaham Ltd lifted its stake in eBay by 4,452,655.3% in the 4th quarter. Altshuler Shaham Ltd now owns 2,092,795 shares of the e-commerce company’s stock valued at $182,282,000 after buying an additional 2,092,748 shares in the last quarter. First Trust Advisors LP lifted its stake in eBay by 27.8% in the 3rd quarter. First Trust Advisors LP now owns 8,309,698 shares of the e-commerce company’s stock valued at $755,767,000 after buying an additional 1,808,976 shares in the last quarter. Alyeska Investment Group L.P. lifted its stake in eBay by 214.6% in the 4th quarter. Alyeska Investment Group L.P. now owns 1,858,383 shares of the e-commerce company’s stock valued at $161,865,000 after buying an additional 1,267,601 shares in the last quarter. Pacer Advisors Inc. lifted its stake in eBay by 3,248.7% in the 4th quarter. Pacer Advisors Inc. now owns 1,256,975 shares of the e-commerce company’s stock valued at $109,483,000 after buying an additional 1,219,439 shares in the last quarter. Finally, Allianz Asset Management GmbH lifted its stake in eBay by 47.5% in the 4th quarter. Allianz Asset Management GmbH now owns 3,626,424 shares of the e-commerce company’s stock valued at $315,862,000 after buying an additional 1,167,019 shares in the last quarter. 87.48% of the stock is owned by hedge funds and other institutional investors.

Trending Headlines about eBay

Here are the key news stories impacting eBay this week:

• Positive Sentiment: Q1 results beat expectations: eBay reported $1.66 non‑GAAP EPS on $3.09B revenue, GMV growth, and returned $639M to shareholders (including $500M buybacks and a $0.31 dividend). Those fundamentals underpin the rally. eBay Inc. Reports First Quarter 2026 Results
• Positive Sentiment: Morgan Stanley raised its price target to $117 and kept an overweight rating — a bullish signal from a major shop that likely supported buying. Morgan Stanley Adjusts eBay Price Target
• Positive Sentiment: Needham reaffirmed a Buy and kept a $122 target, adding upside interest from growth-focused analysts. Needham Reaffirms Buy
• Neutral Sentiment: Several firms raised price targets but kept neutral/equal‑weight ratings: Cantor Fitzgerald to $110, Susquehanna to $110, Wells Fargo to $104 and JPMorgan to $100 — these moves support the stock but stop short of broad bullish conviction. Cantor Fitzgerald PT Susquehanna/Benzinga Wells Fargo PT JPMorgan PT
• Negative Sentiment: Management’s Q2 guidance disappointed on the earnings front: EPS guidance of $1.09–$1.14 is well below Street estimates (consensus ~ $1.44), and Q2 GMV guidance is below Q1 GMV — this is the key reason the stock fell on the initial print and remains a downside risk. Reuters: eBay forecasts Q2 revenue
• Negative Sentiment: Analyst and media notes flag second‑half growth uncertainty; several writeups explain why investors trimmed positions despite the beat. Watch H2 guidance commentary for the next move. Blockonomi: Stock Slides Despite Beat Proactive: H2 Concerns

About eBay

eBay Inc is a global e-commerce company that operates an online marketplace connecting individual consumers and businesses for the sale and purchase of new, used and collectible goods. Founded in 1995 by Pierre Omidyar and headquartered in San Jose, California, eBay grew from its early auction-style site into a diversified platform offering both auction-format listings and fixed-price “Buy It Now” transactions. The company completed an initial public offering in the late 1990s and has since evolved its platform and services to support a broad range of product categories and buyer preferences.

The company’s core business centers on its marketplace platform, which provides listing, search and transaction capabilities for millions of items across consumer goods, electronics, fashion, collectibles and more.